Time passes so fast, waiting for us ahead are new opportunities and challenges, now let's plan well. But in the end what kind of plan is suitable for you? Below I give you a compilation of how to write a personal business plan book, I hope you like it!
On the personal business plan book how to write 1
A summary
Set up a cooperative team, small business, earn capital, while loans to get enough capital. Then establish a community fruit store: establish a fruit store in a neighborhood where the residents of the community reach 3000 families (counting 3 people per family).
Second, industry analysis
1, market analysis: China's fruit market is huge, compared with foreign per capita annual consumption of 85 kilograms of fruit, the domestic per capita consumption is only just half of its. Through the investigation of most families, 80% of the 3-member family monthly consumption of fruit in the amount of 80 yuan or more. 10% of the family consumption of fruit between 50-80 yuan. Only 10% of the families consume fruits below 50 yuan. With the improvement of the income level of the residents, the consumption demand for fruits is on a growing trend. China's current average annual fruit possession of about 45kg, and health standards require (70kg) there is not a small gap, with the developed countries, the average annual consumption of fruit (80kg) compared to the level of the gap is even greater. If we take into account the future population growth factors, calculated in accordance with health standards, the national fruit consumption will reach 115.5 million tons, 70% higher than the total national fruit production in 20___.
2, policy analysis: March 22, 20__ (Beijing Municipal Bureau of Commerce, Beijing Municipal Development and Reform Commission): 79 commercial projects to encourage and support the development of commercial projects, including supermarkets, convenience stores, community breakfast stores, food stores, daily necessities stores. Restrictions on commercial projects are: above the regional level commercial centers and planned characteristics of commercial streets (districts) outside the restriction of new business area of 5,000 square meters or more of large and medium-sized retail commercial facilities; within the second ring road in urban areas, the restriction of new business area of 10,000 square meters or more of large-scale department stores, large supermarkets; within the third ring road in urban areas, the restriction of new business area of 10,000 square meters of more than large-scale Warehouse shopping malls, large professional supermarkets, various types of large wholesale markets; urban centers, municipal commercial centers, regional commercial centers, the Zhongguancun Science Park Haidian Park, business center area to limit the addition of various types of primary markets, wholesale markets.
Third, the business model analysis
1, novel sales method: open self-selection.
2, diverse services: provide automatic juicing services. Provide a combination of packaging boxes, and in the store to introduce the characteristics of various fruits and suitable for consumption of the crowd, to guide the healthy consumption.
3, competitor analysis:
(1) the change in consumer attitudes: whether consumers can receive this fresh fruit purchase. (Some areas in the South are already very accustomed to this way of buying fruit, and take it as the main place to buy fruit) Due to Other The traditional place to buy fruit has formed a habit in the minds of consumers, so it is necessary to change the consumer's concept of shopping in a short period of time, so that it accepts this business form.
(2) large supermarket chains: large supermarket chains began operating fruit has been a long time, which shows that fruit consumption in the people's daily consumption has accounted for a certain proportion, but also at the same time explains the vastness of the market, these businesses are also very optimistic about this market. The advantages of large supermarket chains lie in larger purchasing volume, lower purchasing costs, larger customer flow, better shopping environment, product quality and portion size are guaranteed. Our advantage: the development of our fruit chain stores, combined with the procurement advantages of fruit juice companies and logistics advantages, in the procurement cost will be lower than its. And our due to open the store in the community, in the recruitment of some laid-off workers, to fight for point policy support. And our shopping environment, credibility and price can compete with large supermarkets. And we will provide juicing services, fruit promotion and introduction, gift boxes and other services are believed to be large supermarkets do not have. There is also a number of medium-sized chain stores and cooperation, such as China Resources Supermarket, we can negotiate with its fruit program contracted in its supermarket to open a store in the store, pay its contracted rent and sales profit sharing. The other side to save the procurement costs, and business risks, but the same profit can be guaranteed, we have increased sales and display window.
(3) farmers market: generally in the form of open air. Because the stall rent is cheap, so its price may be a little advantage. But its shopping environment, product services are not, customers have little choice, and in the quality and portion are not very solid. Our advantage: generally people go to the farmer's market is to buy some daily food and vegetables, so in the purchase of a large number of other products, generally will not be in the purchase of a lot of fruit, because the purchase of things too much and too heavy will be inconvenient for its action. Our fruit stores are usually located near the community, which makes it convenient for residents to buy fruits. I believe that no one is willing to walk 20 minutes to buy a watermelon in the hold home, we buy this kind of fruit is more willing to buy in the home more into the location.
(4) peddlers: characterized by strong mobility, can push the fruit cart to the community downstairs, because there is no rental cost, so its price may be lower. The disadvantage is that the fruits sold by peddlers are often short of catty and substandard. Our advantage: Beijing is going to hold the Olympic Games in 20__, so we believe that the government will not allow the existence of such peddlers to destroy the image of Beijing.
(5) for the followers: because the store layout and sales methods can be replicated, so I believe that when the fruit store to attract the attention of consumers, there will be some followers, but as long as we integrate the resources (procurement, logistics), I believe that our prices and services are others can not catch up. And we can right for followers to join us.
Fourth, the operation plan
1, to give customers a new, assured, quality assurance and cheap assured consumption location.
2, a unique guide to consumption: now the customer to buy fruit, completely by virtue of their own tastes and preferences to choose fruit consumption, while ignoring the characteristics of the fruit itself and suitable for consumption of the crowd. Through the investigation of many consumers, found that almost no one can say the characteristics of pineapple and suitable for consumption of the crowd, and liver disease, stomach disease patients should eat what fruit, not suitable for eating what fruit. This shows that everyone is blindly consuming fruits. There is no fruit consumption common sense will also make a misunderstanding of sending bananas to diabetic patients with good intentions to do the wrong thing. As a fruit retailer, it is our responsibility to teach people how to consume fruit wisely. In this regard, I will be posted in each store each fruit characteristics of the poster and suitable for consumption of the crowd, and good and bad grades of the identification method, to guide people to healthy consumption.
3, to provide a variety of services to target different consumer groups: fruit consumers are generally divided into their own consumption and gift 2 kinds. For gift-giving crowd's psychological and packaging needs, we will specialize in designing some folding or combination of different capacity (3G, 5G) and other packaging combinations, paid to provide consumers. In other words, customers can combine and purchase fruits at will. After the purchase, if you need a box, you only need to pay a certain amount of packaging fees, you can get the store's box (which can be divided into birthday, visiting the sick, visiting relatives and so on several kinds), and you can get a Greeting Card. In this way, both consumers understand the consumption, eliminating the need to buy expensive gift fruits in the traveler or other merchants, but also to ensure quality.
4, in-depth excavation of the characteristics of fruit and other consumer needs: With the increase in people's income, more consumers began to drink fresh fruit juice. In response to the needs of consumers, each fruit chain will have a free juicer for customers to use. After purchasing fruits, customers can self-serve free water to wash the fruits and use the juicer for free to squeeze the fruits into juice. If customers bring their own containers, the company will not charge any fees. If the customer wants to bring the juice to his home, company or drink on the road, the company will provide a set of containers (including solstice cups, straws, honey, sugar, etc., and help the customer to encapsulate) for a fee, so that it is easy for the customer to bring the freshly squeezed juice to any place to drink. In terms of hygiene, every time a customer finishes using a juicer, the staff will sanitize the machine and put it in a sterilizer to ensure hygiene.
On the personal business plan book how to write 2
I. Entrepreneurial goals
Business objectives
In the ___ College to establish the first professional dessert store - ___ dessert store, the scope of business for the western and Chinese desserts. Varieties include ice cream cake class, ice cream, ice cream cookies, ice cream shaved ice class, sugar water class, soup (dew) class, congee class, fruit juice class, flavored dairy products class, pudding class, medicinal dietary tonic stew class, herbal tea class turtle jelly class, Chinese traditional snacks class.
Business purpose
Sweet, healthy, fashion.
Second, the market and competitive analysis
Market introduction
___ College is a very young school, founded only 2 years ago. At present, there is a lack of a dessert store on campus that can be managed systematically. The Sweetheart Dessert Shop proposed in this program fills such a gap.
Market Competition Analysis
__ College is a young school, all the facilities on campus are being improved, resources are scarce, the consumer environment of the students is even more worrying, the food problem needs to be solved. Our service tenet can overcome the above mentioned difficulties, can meet the needs of the target consumers, can quickly cut into this market, our business philosophy can support the sky belongs to us. After analyzing, we can open up this market. Heart sweet professional business desserts, adhere to the brand differentiation humanized business. With the silent penetration method, the establishment and expansion of visibility and reputation, so that consumers from know me to love me, buy me.
Target customers
Some people mistakenly believe that girls love sweets more than boys, which is actually a mistake. In fact, taste preferences are not gender-specific, many boys also love desserts. A lot of girls tend to see sweets as a beast in order to stay slim or to lose weight. And consumers are becoming more and more sensible these days. So the target customers of the heart sweet is the whole school students.
Third, the product and service characteristics
Raw materials professional, more assured
Sweet heart with well-known brands of drinking water, dairy products and other raw materials to establish a cooperative relationship with regional suppliers, in the sweet heart store hall ordering area and all kinds of promotional materials on the logo. From the point of view of raw material suppliers are trustworthy, to give customers a feeling that food safety can be guaranteed.
Rich varieties, more choices
Many people are difficult to taste. Sweet heart to make dessert flavors as much as possible to adapt to the various types of taste customers. The launch of many styles of desserts can be selected by all types of customers.
Comprehensive nutrition, health more
Sweet heart business varieties in addition to ordinary ice desserts, want to start a business, looking for projects on the youth entrepreneurship network, and in some parts of the south of our country to teach for the popular medicinal dietary tonic stew class, herbal tea class, turtle jelly class. The price list sets out each dessert contains tonic ingredients, medicinal dietary tonic effects, indications, etc., so that customers can choose according to need. Low-calorie desserts with good skin care effects, especially for girls who love beauty. Eat desserts and maintain a good figure not only does not conflict, but also through the dietary supplement to nourish the face.
Service standardization, more satisfaction
Sweet heart staff is divided into management, dessert processing and production, ordering and cashier, store cleaning four categories. Separately in uniform clothing for operation and service. Employees require professional skills, services, unified use of Putonghua, the establishment of rigorous service management standards and complaints back to the mechanism, and strict supervision and management.
Fourth, site selection analysis
The store is set in the ___ College cafeteria on the first floor of the east, you can make full use of the cafeteria's tables and chairs, to accommodate more customers.
V. Personnel and management
Personnel
Sweet heart of each employee must be a professional, including ordering cashier and store cleaning staff, including each person must be strictly trained to ensure that the normal work of the standard operation. Management personnel set up personnel management and business management personnel, each 2, requires undergraduate education, excellent professional quality and good practical ability; dessert processing and production staff set up 2 formulators, processing operators 6, requires college education, excellent professional quality and good practical ability; ordering the cash register and store cleaning staff a number of strict training after the post. All employees must apply for a health certificate.
Management Ideology
The premise of excellent scientific management is to determine and implement the correct and advanced management ideas. We will adopt a people-oriented, teamwork-oriented management ideas. Emphasis on personal development, respect for personal values, coordination and cooperation of various functional departments, the overall development of the restaurant, to achieve the effect of 1 +1 & gt; 2.
Management philosophy
(1) Respect for the independent personality of the restaurant staff
(2) The lower management level: the higher level of planning and management of the lower level, the lower level should obey the work of the higher level of guidance, and try their best to complete the tasks issued by the higher level.
(3) Mutual Supervision: Management supervises the work of the employees, and at the same time, the employees can give their opinions or insights to their superiors.
(4) to create a collective atmosphere: both on the subordinates feel the discipline of the dessert store, but also to care for the staff, so that employees feel the warmth from the collective, which is conducive to strengthening cohesion and improve work enthusiasm.
(5) fair treatment, equal treatment, each to the best of his ability to play a talent
Management team
Investment is a business of operating talent. We will build a management team with direct skills and experience in a variety of influential positions, and welcome all interested in seeking the development of the dessert store talent to join the dessert store.
Management System
Establishment of rigorous service management standards and complaint return mechanism, and strict supervision and management. Improve the staff code, assessment system and reward and punishment system.
Six, corporate image
Media Advertising
Consider TV ads or print media and other media as the most practical channels of publicity, the survey confirmed that high-quality desserts through the exquisite TV ads or print media can establish a good brand image. In addition, the special will be in the new students at the beginning of the school year, the distribution of leaflets, set up publicity and receive advice.
Image endorsement
The production of cute sweet heart mascot, cartoon modeling as the image of endorsement, from the cartoon modeling to reflect the sweet, healthy, stylish business purposes.
Store layout
Sweet heart store to do clean and bright, clear windows. Penetrate the sweet, healthy, fashionable corporate culture. According to the different dessert varieties, the use of various types of special dishes. Elegant dishes, so that customers look at the tableware to produce a comfortable feeling.
Seven, promotional decisions
Food manual
The development of the heart sweet health and fashion food manual. The content introduces the famous snacks of each region of China, the latest food desserts, the latest health and beauty of the medicinal diet recipe. This manual is revised once a year and put in the store hall for customers to read.
Holiday activities
On major holidays such as New Year's Day, Dragon Boat Festival, Mid-Autumn Festival, and Western Christmas, Valentine's Day and so on, open-air themed activities are organized on campus or outside the store, aiming to enhance the impression of consumers on the products of the heart of the sweet. Through the distribution of courier leaflet advertisements, product knowledge quizzes and small-scale performances, participants are rewarded accordingly. Prizes include small gifts with cartoon designs, coupons and tasting coupons for the latest products, with each event costing about 1,000 to 2,000 yuan.
Wishing Tree
Two wishing trees are set up in the store, and you can get a wishing card when you consume. You can hang a written wishing card on the tree, and on the first Sunday of every month, the shopkeeper will collect the wishing cards and pick out the ones that cost less than 300 RMB by lottery to help customers realize their wishes.
The store is always equipped with a variety of small gifts, such as sweet heart cartoon modeling balloons, cards and so on. One-time consumption of 60 yuan of customers can be given a cartoon card, accumulating a set of three can be given a 6-inch ice cream cake. Customers can also buy discount cards, each card is priced at 9 yuan, the card holder can permanently enjoy the purchase of the store in addition to new products and specials other than any goods 8. 20% discount. With superior quality and flexible promotional tools to win a stable customer base.
VIII. Financial requirements and application
Opening costs
tables, chairs, bowls and spoons, kitchen utensils, sterilizers and other equipment
prepaid rent, decoration
raw materials
the above items will be handed over to professionals on behalf of the budget assessment.
Nine, ___ development
According to the strength of the enterprise, heart sweet to Nanjing Normal University Taizhou College of this market as a starting point, looking at the market of five colleges and universities in Taizhou. Specifically divided into the following three steps:
1, based on the ___ market
Occupy a certain share of the market to fill the gap in the Nanjing Normal University Taizhou College market, to make the enterprise professional, standardized, and steadily develop.
2, occupy the ___ college market, the establishment of chain mechanism
When the corporate image is accepted and began to love, according to the demand for five colleges and universities in Taizhou to open a chain store. In the actual operation of learning business management experience.
3, to ___ market, open the franchise
In Taizhou market can get good control, normal operation, with a certain amount of liquid capital, regional visibility, master a certain market operation system theory and operational experience, apply for independent intellectual property rights of the product, in Taizhou City, the expansion of the chain stores, open the franchise.
How to write a personal business plan 3
A market analysis
For a long time, the domestic residents of the lower standard of living, "kitchen" and "bathroom" as the main object of consumption of small appliances. According to statistics, the average domestic urban household small appliances have only three or four, while Europe and the United States this statistic is as high as 37 kinds. According to statistics, at least 2.6 million households move into a new home each year, with the improvement of people's standard of living, "kitchen" and "bathroom" of the growing importance of small household appliances to accelerate the popularity of the products and upgrade will certainly incubate a phenomenal market impetus, small household appliances market development prospects are very broad. In the next 2 to 3 years, China's small household electrical appliances industry will enter a golden stage of development, the annual increase in market demand is likely to exceed 30%.
For the bathroom heating with small appliances are only two kinds of bath tub and heater. At present, the national production of bathtubs for 376 companies, in 2001, domestic sales are estimated at 4 million units, 5.5 million units in 2002, 2003 reached 7 million units, sales of more than 1 billion yuan. In urban households, the bath heater ownership rate of less than 15% (2004), the domestic consumer recognition of the bath heater 82%, the market space is huge.
Bath heater in the bathroom heating equipment accounted for the absolute advantage, of which Hangzhou Aopu bath heater 20___ annual sales of 260 million yuan, the market share of the first. At present, most of the manufacturers of bath bombs and heaters are concentrated in Zhejiang, Guangdong area, but most of them are small factories, mostly imitation or OEM, independent research and development capabilities are not strong.
China's Yangtze River Basin region, most of the homes do not have heating, winter bath heating has been a big problem. Although there is a bath heater and heater, but people look forward to a simple, effective heating appliances. According to my survey, people's impression of this product is still good, the market potential is huge.
Compared to the market for bath bombs and heaters, the sales market for this product is at least 5 - 1 billion yuan.
We can take advantage of the patented technology, quickly occupy the bathroom heating equipment market, establish their own brand and sales network.
(The above data from the Consumer Daily, China Household Electrical Appliances Association)
Second, our goal
Our goal is to produce samples to enter the market in 20__, the development of more than 10-15 agents at the municipal level, sales of more than 2 million yuan in 2007 to reach 5 million sales in 20__ to reach 20 million sales. Sales, profit margins remain at 30% - 50%.
Third, the use of funds
As the product has never been on the market before, so the initial sample trial production, mold development and other costs invested in the larger, estimated at 10-15 million yuan;
A variety of certificates, licenses, trademarks: 50,000 yuan;
The company's formation, the purchase of related office supplies, recruitment, the company's website and so on: 100,000 yuan;
The company set up, the purchase of office supplies, recruitment, the company's website, etc.: 100,000 yuan;
Rent, utilities, staff wages (half a year): 150,000 yuan;
Participation in trade fairs, advertising: 100,000 yuan;
Small batch production costs (5,000 pieces): 200,000 - 250,000 yuan;
Working capital: 200,000 yuan.
Total: 1 million yuan.
Fourth, the product cost and profitability analysis
In order to save costs and reduce investment risks, the first small batch production to outsourcing processing, not to buy production equipment. The product mainly includes: barrel, lid, heating plate, leakage protector, anti-dry burn protector, switch, steam mediation board, base, seal. Among them, the heating plate is $7-8, leakage protector is $12, anti-dry-heat protector is $1.5, switch is $0.5, and the rest are plastic parts, the price is $15, in addition to the product packaging, wiring screws, freight, etc., the cost of the total cost of less than $40.
Wholesale price is tentatively set at 80 yuan, each gross profit of 40 yuan, it is estimated that two years to recover the investment and slightly profitable.
(The above data is the investigation of spare parts distributors, there is the possibility of downward fluctuations)
V. Sales prospects
Currently there is no similar product on the market, the product sales pressure is small. It is recommended to utilize the ready-made sales network of electrical wholesalers around the agency sales. At present, we have contacted a number of merchants to reach a preliminary sales intention.
Six, the cooperation program
This patent project is a non-functional invention, patent rights for personal ownership. The specific mode of cooperation is agreed by the two sides in consultation.
VII. Raw material supply program
Can be outsourced production, no special requirements.
How to write a personal business plan4
Project name: fish, ducks, chickens, three-dimensional mixed farming
Project location: ___ village
Total project investment: 100,000 yuan
First, the project construction background
In the Yu county party committee and the organization of the Ministry of the college student village official Rooted in the grassroots, innovation and entrepreneurship continue to guide and encourage, in the Shangsha Township Party Committee and the government's correct leadership and careful guidance, give full play to their professional advantages, combined with local conditions, to guide the majority of farmers to actively start their own business to increase income, to create a three-dimensional mixed breeding center of fish, ducks, chickens.
Second, the project's economic and social necessity evaluation
Autumn Forest Village is a traditional agricultural village, the surplus labor force is more. Due to the low yield of the planting industry and the special geographical location of Xiaogang Village, resulting in a large number of laborers go out to work, how to strategically adjust the structure of the rural economy and rural industrial restructuring of the important period of this bottleneck, increase the income of farmers, has become a difficult problem in the current.
Autumn Forest Village, the masses have the traditional habit of farming, farming enthusiasm, but due to a single species, production of primitive, backward technology, and epidemic prevention work is not in place, resulting in a low survival rate or even cause a large number of fish and ducks died, to the farmers caused great economic losses, a serious blow to the farmers' enthusiasm for farming. In addition, the smaller scale of farming does not give farmers the economic benefits they deserve, so let the farmers really do farming income, solve the problem of rural surplus labor employment, is the urgent issue of rural farming.
Third, the market demand analysis and forecast
Aquatic products and poultry as daily consumer goods, market demand space is huge. Thousands of tables, hotels, hotels, etc. everywhere is to show the charm of the place. Fish, ducks, chickens breeding industry is pregnant with huge business opportunities, with the people's living standards continue to improve, consumer demand will rise year after year, the market all the way to the good.
Based on the reality, focusing on the Yu County regional location and market characteristics. Local market fish, ducks, chickens, most of which are supplied by foreign farmers, transportation costs accounted for a large portion of product costs, resulting in a much higher market price of the product, and consumers generally respond to the low quality of the product, the vast majority of consumers are more willing to buy local local specialties farming products. Therefore, high-quality local specialties farming industry in our county has a greater potential for development and prospects.
Fourth, the project construction content and scale
1, scale
farm **** has a water area of about 23 acres, the mountain area of about 40 acres, the farmland structure is reasonably distributed, suitable for three-dimensional aquaculture development, the overall planning of mixed farming of four big four fish 40,000 tails, 1,000 broiler ducks, 1000 native chickens.
2, specific construction content
(1) farm reconstruction
Branch repair and drainage diversion construction, preliminary planning and construction into four major blocks of water surface farming area, is expected to invest 10,000 yuan.
(2) Breeding shed construction
Preliminary construction of six duck houses, four chicken houses, four chick houses, the first phase of investment 15,000 yuan.
(3) other costs
Forage planting costs 2000 yuan, the purchase of chickens, ducks, fish fry costs 6000 yuan, feed costs 40,000 yuan, epidemic prevention costs 6000 yuan, bayous contracting fees 8000 yuan/year, the lease of caretaker place fees 3000 yuan/year, daily expenses of 10,000 yuan, a total of: 75,000 yuan
Total investment in the first stage: 100,000 yuan
V investment in the project: 100,000 yuan
The first stage investment: 100,000 yuan.
V. Project Investment Benefit Analysis
5 yuan per duck, according to the survival rate of 85%, is expected to each batch of ducks revenue of 4,200 yuan, a year of 5 batches, revenue of 21,000 yuan
7.5 yuan per chicken, according to the survival rate of 85%, is expected to each batch of chicken revenue of 6,200 yuan, a year of 2 batches, revenue of 12,400 yuan
is expected to Fish farming income of 30,000 yuan
Estimated total income: 53,000 yuan
Six, the source of funds
The farm and the villagers joint venture, personal investment of 40,000 yuan, in order to make the farm as soon as possible on the formal, better and faster development. Now in urgent need of funds 60,000 yuan, I hope the higher leadership to be policy and financial support.
In summary, the project is a small investment, quick results, anti-risk ability, has a strong scientific rationality and feasibility. In the third year of implementation of the project that can recover the investment, more importantly, can play a demonstration role in leading the guidance of a way to get rich, to stimulate the enthusiasm of the majority of villagers innovation and entrepreneurship, to show the county college students village officials rooted in the grass-roots level, the pragmatic spirit of service to the countryside.
How to write a personal business plan 5
The company is adhering to the "market-oriented, customer satisfaction for the purpose of" the business creed, "innovation, enterprising, integrity, enthusiasm
First, services and products
Our company's position is a new education industry and service industry, the main customer groups in rural areas have a certain consumption ability of students and parents. The company employs lecturers from Tianjin University, Nankai University and other well-known universities with excellent results, through three rounds of trial lectures, batch classes, 360-degree assessment, etc., to provide rural students with inexpensive and high-quality courses. In addition to face-to-face courses, for the characteristics of rural students who are more dispersed, we provide network distance education platform and burn some courses into CD-ROMs to maximize students' personalized learning needs. During the summer and winter vacations, we will organize training camps, invite famous professors and outstanding students to communicate with students, and organize practical activities to cultivate comprehensive quality.
Second, market competition analysis
Rural education is the focus of China's education reform and development. According to the statistics of authoritative organizations, the rural population of China (Mainland) accounts for 65% of the country's total population, and the quality of the population is low, with ___ billion illiterate and semi-illiterate people, 35.9% of the rural employed population is illiterate and semi-illiterate, and those with elementary school education account for 37.2%, and the number of college students per 10,000 population is ___, with an average literacy level of ___ years. In recent years, the gap between urban and rural education and knowledge has widened markedly as a result of unbalanced education spending, centering on teaching facilities and teacher levels in public schools. And as the demand for rural education has increased, the need for formal private training institutions in rural areas has also increased significantly. Currently, most of the training is organized by non-formal individuals, or by some urban training institutions in the form of public lectures for short-term training, the teaching effect is minimal.
To make up for the gaps in rural education, the company's core competencies in education and training are as follows:
1, low cost, the teachers employed are college students, low cost of instruction;
2, the company has a set of perfect training and assessment system, the quality of the course is guaranteed;
3, with a distance learning platform, teaching CD-ROMs and other, rich teaching resources.
Third, marketing
In order to hit the company's brand, we will invest a lot of money to publicize the product. First of all, the company's course products, prices are reasonably subdivided, set different prices. In marketing, the initial stage through the market penetration strategy, publicize the corporate image, build the brand, increase market share; later to strengthen the development and design of the course, enrich the content of the lessons, the introduction of new products, and the focus will be shifted from the hard publicity to the cooperation with various schools, organizing various types of competitions, the establishment of awards and scholarships, and so on.
Fourth, the funding instructions
The company plans to register capital _ million yuan, of which each founder self-funded ___ million, to ensure that the team's management of the company.
V. Investment Compensation and Withdrawal
Currently, there are three main ways to withdraw venture capital in the international arena: IPO, acquisition, and write-off. Among them, enterprises using the IPO method usually have to have the support of a sound capital market; while the write-off means the failure of the venture. Therefore, combined with our company's business objectives, as well as the current situation of China's capital market, we have decided to use by the managers of their own acquisitions or by the venture capitalists to continue to hold the shares, become a strategic investor, we are confident that the second way to become the first choice of venture capitalists, if we choose to choose the first way, we will be the fifth year to achieve a complete exit from the risk of capital.
Sixth, risk analysis
Although Qiming Education has a broad sales market and a wide range of customer base, but the risk is certain to exist, so the team will be responsible for investors with a strong sense of responsibility to comprehensively analyze the company's operations will be encountered after a variety of risks and coping strategies.
VII, business forecast and financial analysis
Based on the company's large cash flow, fast turnover characteristics, the company to establish a set of good financial system system, the implementation of pay-as-you-go financial system, so that every penny can be used, and continue to appreciate.
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