There are several main types of platforms for community group purchasing:

One, the transformation of physical retail enterprises into community group purchasing

This part of the enterprise refers to the genes of the offline, B2B supply chain genes of an entrepreneurial team. Possessing a large number of base, and nationalization, especially in the sinking market to do plowing very deep, community group purchase business, which also has some star entrepreneurs. For example, Hunan Furong Xing Sheng, offline retail chain of convenience stores has nearly 10,000.

It has the resources, previous background, more grounded, more with offline traffic thinking. In addition to this, regional chain brand stores, supermarket distributors, and even micro-businesses around the world, are also participating in the community group purchase wind mouth. Because their genes come from the offline supply chain, and and small community store owners have a very good customer base.

Second, the Internet players to enter the community group purchasing

The most attention is the incubation of the giant industry chain, Jingdong's friends store, Taobao's stagecoach group purchasing, Suning small store Su small group, daily fresh daily spelling spell, Jindo investment in the worm mother neighborhood group, or the United States dishes of the beauty of the United States will always be a giant entry caused by all the attention. In addition to the giants, there are also Internet veteran entrepreneurs.

Particularly the veterans of the previous group buying and fresh food will recognize the track and develop at high speed. It is characterized by the ability to finance very strong, here is more representative of the food will enjoy, affordable group, squirrels spell spell a series of. Internet veterans, and with a very strong gene, they are familiar with group purchasing, Internet thinking, financing over the big money to fight a hard battle.

At the same time with a large number of resources, turned to the community group buying and then fight a battle. It can be said that in the entrepreneurs this is the root of the main force, it is from the strategic height or the ability to execute are very good, this is what we see in this category of players, his characteristics and labels are very distinctive, we call it the veterans of the Internet business.

Three, grassroots entrepreneurs community group-buying platform

Because of the community group-buying model has a unique regional barriers: the need for a cell a cell to penetrate, and involves the issue of user fine-tuning operations, so that large platforms can not quickly expand, leaving a lot of market space for small platforms. Coupled with the low-threshold operation of community group purchasing, it is also attractive to all types of small and medium-sized players and even grassroots entrepreneurs.

It can even be said that the community group buying is the closest to the new agriculture, small bosses and ordinary residents in the wind mouth. Many Internet practitioners and investors believe that community group purchasing will be the traditional retail industry, small and medium-sized e-commerce platforms, the majority of entrepreneurs and urban grassroots to reverse the last era of dividends.

Expanded Information:

Compared with the Internet group buying, community group buying needs to set up a service department in the community or other specific locations. Community or other specific locations to set up a service department, consumers can deliver money in the service department, when the goods have problems to obtain after-sales protection, and so on. At the same time, the group-buying organization can also collect residents' purchasing needs through the service department and contact suitable merchants to provide goods.

Customers can pay directly to the organization when making community group purchases, and receive a voucher, which is safer than online payment. In community group buying, the organization that provides the community group buying service plays the role of a bridge between the customer and the merchant, providing bulk customers for the supplier, and providing consumers with good quality and low-cost goods. At the same time, the organization will also be responsible for mediating quality disputes arising from the group purchase.

Baidu Encyclopedia-Community Group Buying