Because like, for example, those smaller stores, chain stores still have its own advantages.

One, chain stores are large.

Chain stores, as the name suggests, is to make a brand bigger, and then all over the country, or even the world to open branches, or branches. Because of the large scale, although the cost is also higher than ordinary small stores, but the benefits are proportional. And the bigger the brand is, the more it can attract the attention of consumers. If you see two stores, one store does not even have a name and is dilapidated; one store is beautifully decorated and has a lot of people coming and going, then which one would you choose to experience? The answer is obvious. So there are benefits to being large.

Two, the power of branding.

The power of brand is strong. Even if it is a common object, if it is produced by Dior and labeled with Dior's label, it will be worth several times more. And there wouldn't be fewer people buying it, and it's not that others can't see that both things have the same function. Rather, that thing is Dior. That's right, if a brand is loud enough and big enough, then it's not just something that enhances the value, it's a status symbol, and when you wear it, you feel like you're able to raise the bar. This is why so many people go after luxury brands. And the catering industry is the same, for example, you invite others to go to a five-star hotel to eat, so you will feel that you are very dignified.

Three, it can help more people to start their own business.

If you are starting from scratch, starting a business will be easy to fail. But if you are joining a chain store, you will have their technical support and some marketing skills. Most importantly, with a chain brand that you are joining, you will have access to the customers that they attract. For example, in the case of a milk tea store, some customers just fall in love with a certain brand of milk tea, and he will keep spending money in that brand's store. This choice will give your business, bring a certain guarantee.