Along with the increasing growth of young consumers into a new generation of consumer staples, a new round of brand rejuvenation is the biggest problem facing old brands.
Previously, the global market consulting firm released the "10 Global Consumer Trends in 2019", which shows that today's consumers will be more "self-centered" in their purchases, they will be more trusting of their own choices and judgments, and are eager to get more personalized products and services.
This shows that responding to the times, respecting consumers and respecting the market is a business choice for caterers. For the old brand, brand rejuvenation, in the brand to inject fresh vitality, as a result of young consumers to find **** Ming, and the formation of a wider radiation effect.
So whether it is from the image, product, atmosphere, the old restaurant need to put down the fixed thinking of waiting for customers to come to the door, to expand the diversity of the consumer population, to cultivate the future potential fans.
Products are concentrated and similar, so consumers have the impression of "breakfast store", "New Year's Eve", limiting the development of the brand
Restaurants want consumers to willingly do free publicity for the brand, it is necessary to build the brand to let people taste the flavor of the mouth, the memory of the past. People mouth and mouth, aftertaste of the "pop", because the "pop" is to create a brand reputation of the weapon.
To create a "pop", but also for the product additional information value, such as beauty, taste, story, or symbols implanted, as much as possible for the product to increase the value of the information outside the function.
Like Pepsi is a symbol of youthful vitality, Wanglaoji is a cultural symbol of the rise of China, to create their own brand image, reputation.
If the old restaurant is really profitable. That money also belongs to. Pit the consumer because there are a lot of emerging catering companies instead of the old. The flavor is better than the old-fashioned. And the price is cheaper than the old established ones. Many people go to eat old-fashioned catering just for freshness and for a kind of nostalgia. Not many really out of good taste to taste.