Since 2117, there has been much discussion about small programs. In the second half of internet plus catering industry, catering businesses need new technologies to reduce operating costs, improve operating efficiency and improve user experience. With the arrival of the applet, there even appeared a voice on the Internet: Is it possible for the small program to bring opportunities to individual restaurants to make the US group and hungry quit the historical stage? Although this is only a guess, it is certain that the changes brought by small programs to restaurants cannot be underestimated.

1. Retain old customers and reduce operating costs

As all restaurant merchants who have settled in take-out platforms (such as Meituan and Hungry) know, the commission of these platforms is relatively high. Take Meituan take-out as an example. At present, Meituan take-out takes 21%~25% of the price of the dishes from the merchants, and in addition, the courier fee of the merchants has to be deducted to remove the costs of materials, labor and rent, so the merchants work hard to earn money. In addition to the commission, the take-away platforms now have many restaurants, and there is also vicious competition among them. Many restaurants without physical stores have also settled in, and then they have low-cost promotion subsidies regardless of the cost. These catering businesses without actual business premises can naturally promote at low prices without the rent cost, but doing so pits those catering businesses with brands and reputation in physical stores and has to fight price wars to do promotional activities.

after the merchant launches the applet, the old customers of the takeaway platform can be diverted to the applet, and the applet directly opens the merchant's account, and the money paid by the customer after ordering in the applet directly goes to the merchant's bank account, so there is no need to give the platform an extra commission.

2. Reduce the cost of acquiring new customers

While launching small programs in restaurants, it also opens up another super-traffic portal for restaurants

: WeChat. Users can enter applets online and offline from a series of nearby applets, WeChat official account, QR codes, WeChat friends/groups, etc. Merchants can also use coupons, group fights, big turntables and other marketing activities to enhance customer stickiness. Most of the white-collar workers in the office and students at school are about to place orders in the same store. The customer traffic merchants obtained from WeChat do not need to pay advertising fees to the platform.

3. offline greatly enhances the user experience

when customers sit down in the restaurant, they can take out their mobile phones and scan the QR code of the small program on the table, so that they can directly place an order and pay, which not only reduces the workload of the service staff, but also saves the user time, improves the user experience, and reduces the transmission of wrong information in the process of customer-waiter-kitchen. Self-help ordering through the catering applet, the intelligent monitoring kitchen can accurately receive the customer's ordering information, what dishes are ordered, and what the special needs are at the table number, which greatly improves the service efficiency and improves the user's dining experience.

relying on the powerful super traffic portal of wechat users, a new technology, a new channel and a brand-new marketing method came into being. An application that can be used without downloading and installing. It can be used immediately after use, without installing or uninstalling, and the user's acceptance is extremely high. And the name of this small program is unique. Once you register this name, there will be no second name with the same name, so this is one of the important reasons why businesses are rushing to register small programs now. Most self-employed individuals rely on third-party platforms to complete the customized release of small programs and seize market opportunities.

Hesitation can certainly avoid the possibility of doing something wrong, but it also loses the chance of success. Seize the opportunity and make a quick decision is the key to success.