# Planning # Introduction The planning book is a written book of goal planning and a street lamp to achieve the goal. The following is a business plan for fast food restaurants, welcome to read!

A business plan for a fast food restaurant

As the saying goes, "Food is the most important thing for the people". In order to meet the dietary needs of residents, students and other types of customers, this fast food restaurant was specially opened on Changsheng Road. In line with the basic requirements of "guests first, service first", our store will provide customers with quality services.

1. Overview of fast food restaurants

1. Our restaurant belongs to the catering service industry and is named Urban Fast Food Restaurant, which is a sole proprietorship enterprise. It mainly provides Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly fried dishes and smokeless barbecue.

2. Urban fast food restaurant is located in the commercial pedestrian street. It started as a mid-range fast food restaurant and will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.

3. The owners of urban fast food restaurants are xxx, restaurant manager xxx and chef xxx, all of whom have 6 years' working experience in catering. With our wisdom, intelligence and dedication to the cause, they will definitely lead the way in this industry.

4. Our store needs a venture capital of xxxx million yuan, of which xxx million yuan has been raised in place, and the remaining xxx million yuan has been loaned to the bank.

Second, business objectives

1. Because the geographical location is in the commercial street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened its business, and if we want to open the market, we must work hard on service quality and product quality, and further expand the business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial pedestrian street and recover the cost in 1 years.

2. Our store will set up three branches in three years, and gradually develop into a fast food chain group with strong economic strength and a certain market share, and make a breakthrough among many fast food brands in the island city, and become a well-known brand in the catering market.

Third, market analysis

1. Customers: The target customers of urban fast food restaurants are: general consumers who go shopping and entertainment in commercial pedestrian streets, accounting for about 51%; Students from neighboring schools, shop workers and residents in the community account for about 51%.

2. the number of tourists is abundant, and the consumption level is low.

3. competitors.

There are four main competitors of urban fast food restaurants near * * *, including 1 large-scale fast food restaurants and 3 small fast food restaurants. These four hotels have been operating for more than 2 years. Xx fast food restaurant runs both Chinese and western food, which is more expensive and the source of customers is sparse. The other three small fast food restaurants have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the existing disadvantages of these four fast food restaurants and launched marketing strategies such as "good quality and low price" to strive to occupy a place in the fierce market competition.

iv. business plan

1. if the owner of fast food restaurant faces the public, the price of vegetables is not too high, which is a low-to-medium price.

2. Vigorously develop convenience snacks, with a variety of breakfasts and low prices, and launch Chinese breakfast packages according to local conditions.

3. Provide economical and nutritious dishes for lunch and dinner, and provide an elegant dining environment.

4. Be ready to develop new products at any time to meet the changing market demand. For example, the purpose of this year's establishment is "home delivery" service.

5. business hours: early to late!

6. For the above plans, we will work together and do our part. We will help each other in health, service, price and nutrition, and strive for more customers.

V. Personnel Plan

1. How many full-time employees (including chefs) and how many temporary employees (including chefs) are initially planned to be recruited in the early stage of the store's opening? The specific contents are as follows:

1) Those who have recruited local hukou through the labor market, have certain work experience and good professional ethics, and are between the ages of 21 and 31, and are interested in joining the catering industry.

candidates come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.

2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).

2. In order to improve the overall quality of service personnel, all those who are recruited need to receive two months of training. The specific contents are as follows:

1) Make a training plan, determine the training purpose and make an evaluation method.

2) Implement the training plan and study the Labor Discipline and various rules and regulations.

3) those who fail to pass the examination will be suspended from study, and 21 wages will be deducted until they are qualified. If you fail to pass the exam for three times, all the wages and benefits of the month will be deducted.

VI. Sales Plan

1. Before opening, we will carry out a series of publicity work to introduce our "good quality and low price" sales strategy to consumers, and will also issue questionnaires to improve our products and services according to consumers' needs.

2. Introduce membership system, season card and monthly card to attract more customers.

3. Those who spend xxxx yuan every month can participate in the big draw at the end of each month, and the winners (1) can get a gift certificate worth xxx yuan.

4. Those who spend xxx yuan every month will be given gift certificates worth xx yuan, xxx yuan will be given gift certificates of xx yuan, and so on.

VII. Financial Plan

All the accounts in this store must be recorded in time, and the money of expenditure and income can only be used after accounting or recording. The bookkeeping method is double-entry and managed in a scientific way, so as to avoid accounting confusion. The daily income should be counted in time, and all the ordering menus and receipts must be kept in duplicate for checking and recording. All items in the store belong to the fixed assets in the store, and shall not be destroyed or taken away at will. The total monthly income, excluding all expenses, is deposited in the bank; If the income is higher than planned after the monthly settlement, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If the property of the hotel is damaged without reason at work, it will be deducted from the salary or bonus of the responsible person.

1) Our fixed assets are (xxxx) 11,111 yuan, tables and chairs (xxxx) sets

Business area (xxxx) square meters

Refrigerator (xxxxx) sets

Some kitchen parts

2) How much is the daily working capital

(mainly used for emergencies and temporary purchases)

3) Accounts.

note: as it has just started business, we should be careful in all kinds of expenses, but we should ensure the quality of the food and try to keep the price as low as possible.

two fast food business plans

1. Name of the restaurant: xxx

Description of naming rules: low-key, simple, easy to remember, distinctive (the feature here does not mean directly reflecting the flavor) but not eccentric, no more than four words, without Hunan characters. At present, the reservation form is "xxx restaurant" or "xxx house"

2. Restaurant flavor: mainly the peasant flavor in eastern Hunan.

third, the estimated area of the restaurant: 281~351M2

fourth, the target city: Guangzhou

fifth, the site selection requirements

1. There must be at least one medium-sized residential area within 1 miles around, and a certain amount of floating population around should be the target area for white-collar workers to come and go or rent houses.

2. If the conditions can't meet point 1, the location needs convenient transportation, and people who have a certain number of private cars and spending power can clearly see the location of the restaurant.

3. The rent should not exceed 61 yuan /M2, and 41 yuan /M2 means that there is an entrance and exit pavement of about 11M2 on the 1th floor, and the main business area is on the second floor.

4. The restaurant itself needs to be able to park 7~11 family cars, or there is a parking lot no more than 211M nearby.

overall evaluation of site selection, because the novice should not invest too much money, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I hope that I can attract old customers through the flavor characteristics of the restaurant, and I hope that I can make a profit of RMB 1,111/month after three months.

VI. Layout requirements of the restaurant

Inside the hall, 16M2-15 small tables or small round tables for 4 people, 4 tables for 11 people and 4-5 boxes (4*4M specifications) are required. (But it depends on the layout of the store.)

VII. Opening budget of the restaurant

1. Rent: two for one, calculated at 311M2, 51 yuan is expected per M2, which should be paid at one time, 45,111 yuan; If the area is different, it can't exceed 51,111

in any case. 2. Decoration design cost: 811 yuan

3. Decoration cost:

A. The exterior decoration of the facade can highlight the characteristics and be conspicuous, but it is not exaggerated. The cost is X yuan.

B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no peculiar smell after the decoration, and the cost is X yuan.

C. The kitchen covers an area of 41M2, and the decoration emphasizes sewage and ventilation, and the cost is X yuan.

D. There are two toilets, the male toilet is 1.5M2, and the female toilet is 1M2, which require ventilation, and there is no special need for others, so the decoration is X yuan. Buy your own materials, the total * * * is expected to be xx million yuan.

4.* expenses: fire protection, environmental protection, hygiene license and business license are required, and the expenses are estimated to be 61,111 yuan.

5. Expenses for purchasing appliances

A.3 sets of 5P air conditioners, 4 sets of small 1P air conditioners in the box, RMB * * * (central air conditioners may also be used).

B. Ten ceiling fans or wall fans, ***3111 yuan.

C. two refrigerators, two freezers and a disinfection cabinet, which is RMB 1,111.

D. Kitchen utensils, * * * 45,111 yuan.

e. table and stool, ***5111 yuan.

F. others (please refer to the list), * * * is 2,111 yuan.

g. 1 automatic washing machines, 1111 yuan.

6. Other unpredictable expenses, 2111 yuan.

VIII. Description of restaurant decoration style

1. Facade decoration should be conspicuous, highlight features, not exaggerated and concise, which can reflect its consumption level.

2. hall description:

a. tables and benches are made of wood-colored square tables and long benches, or large and small round tables with strong appearance are covered with better beige tablecloths.

B. The original pillars on the wall and hall are made of dark tiles below 1M2, and the self-supporting pillars in the hall are mainly dark for decoration purposes. The Tianhua board is not completely decorated, and spotlights are used. The Tianhua board above the spotlights is sprayed in black, and the lighting in the hall is soft, but the lighting on the desktop is bright. (It's just my idea here, which is actually subject to the final design)

3. The decoration of the box is the same as that of the hall

4. There are no other special requirements.