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What is the role of erp system in group enterprise management (the application of ERP system in enterprise management)
In the management of ERP system in group enterprises, we should proceed from the reality of enterprise management, fully consider advanced hardware and software technology, ensure the ERP system has a scientific and reasonable structure, a coordinated overall framework and flexible and convenient operation as far as possible, and also fully consider the timeliness of information, the effectiveness of the system itself and the marketability.

Taking 8 management as an example, this paper analyzes the functions of ERP system in group enterprises.

1, CRM customer relationship management

Customer management (automatic collection, on-demand customization, 360 customer information analysis) details

Marketing management (mobile social marketing, optimizing the return on investment of marketing activities) details

Sales team automation (real-time tracking of business opportunities, quotas and orders, closing transactions anytime, anywhere) details

Details of membership and loyalty (membership data analysis, membership points, coupons, discounts and gift management)

Customer service (all-round tailor-made customer service, real-time tracking customer service performance)

2. Procurement management

360 supplier information management/purchase plan, purchase application, purchase order/simple product purchase contract/large complex purchase contract/product delivery acceptance/receipt, inventory and return/supplier credit management.

3. Project management

The nine areas supporting project management can help the project manager to check the required project information (such as activities, resources, deliverables, dependencies, costs and changes, etc.). ) real-time display in a page.

4. Manpower deployment

Recruitment management/employee information management/attendance and resource utilization management/salary management/welfare management/employee skills and training management/online learning management/employee performance management/employee self-service.

5. Office Automation and Electronic Document Management

6. Financial management

Budget and expenditure management

Assets and liabilities accounting

Accounts receivable and accounts payable tracking

Generate financial statements (income statement, balance sheet, cash flow statement)