It has been three years since I started my business from media and short video content. Let's not say how long this trend can last. I think at least 30 years later, when children talk about people who started content businesses in those years, just like those who started businesses in the sea 30 years ago, they all made money. Not to mention that the current mainstream media platforms and short video platforms are all fair mechanisms recommended by big data algorithms. As far as life is concerned, as long as your heart is still beating, it is never too late to do anything.

In fact, whether it is from the media or short videos, we only rely on one point, and that is the content. Headlines, Tik Tok, etc. What is provided to the public is nothing more than a platform for spreading content. The times have been changing, and the way to obtain content has been from the initial letters and newspapers, to the text and pictures based on the network in the later era of mobile Internet, and now to the short video. We now brush NBA videos and explanations on headlines and Tik Tok, just like watching NBA live broadcasts on the Internet 10 years ago. The changes brought about by the changes of the times have always been platforms, never content.

Whether it is based on any platform or any form of content dissemination, the most important thing is content. Perhaps when the wind came, someone seized the opportunity and succeeded, but there was no good content support, just a flash in the pan. If you don't believe me, you can find out which platform's top authors are purely lucky and don't pay attention to content. Therefore, in the sea of content entrepreneurship, as long as your content is excellent, you will have the opportunity to grow from floating duckweed to Wanli Kunpeng.

Tik Tok has developed into an industry-wide short video distribution platform. You will find a large number of professional teachers, traditional craftsmen, local businessmen, manufacturers, and even some professional contents in the service fields such as civil service examination and junior and senior high school students training. Moreover, Tik Tok's current user traffic pool is very large, and daily life has become a super platform with a level of over 100 million. Content marketing can greatly reduce the cost of obtaining customers, which is why so many people of insight from all walks of life choose to settle in Tik Tok to share content.

Next, I want to talk about Tik Tok's unique transportation mechanism. Many friends who have done WeChat marketing and Weibo marketing should have a deep understanding, that is, no matter how high the content you create is, it is difficult to achieve the effect of viral spread without spending a lot of energy to promote it, while Tik Tok is different, thanks to his unique intelligent algorithm recommendation mechanism. To put it simply, the system will judge whether all users who have seen a work have finished broadcasting, liked it and commented. Forward, pay attention, etc. Put attribute labels on the works, so as to accurately push them to people with corresponding labels on the platform, forming fission. If the works continue to get good feedback from users after being recommended by the system, then the system will continue to promote the secondary fission, which is often 65438+ million+.