Several ways to maintain customer relations, the long-term stable development of enterprises, can not be separated from the establishment of long-term cooperative relations with customers. Once you don't contact the customer, the customer may change his mind or feel that there is something wrong with your service. Here are several ways to maintain customer relationships.

Several ways to maintain customer relationship 1 tips to maintain old customers 1, more preferential measures.

Such as quantity discount, gifts, long-term credit sales, etc. And often communicate with customers to maintain a good and harmonious relationship and harmonious atmosphere.

Tips for maintaining old customers II. Special treatment for special customers

According to the 80/20 principle, 80% of the company's profits are created by 20% of its customers. Not all customers have the same value to the enterprise. Some customers bring higher profit margins, and some customers have longer-term strategic significance to the enterprise. According to a research report published in Harvard Business Journal, customers who patronize for many times can bring 20%-85% more profits to the enterprise than customers who come to the door for the first time.

Therefore, a good management enterprise should subdivide its customers according to its own value and profit rate, and pay close attention to high-value customers to ensure that they can get the special service and treatment they deserve, so as to become loyal customers of the enterprise.

Tips for maintaining old customers 3. Provide systematic solutions.

Not only at the level of selling products to customers, we should take the initiative to tailor a set of suitable systematic solutions for customers, care for and support customers' development in a wider range, enhance customers' purchasing power, expand the purchase scale, or discuss new consumption methods and ways with customers to create and promote new demands.

Tips for maintaining old customers. Establish a customer database and establish a good relationship with customers.

Every day's visit, sincere greetings on holidays, happy weddings, sincere wishes on birthdays and a bunch of flowers will deeply impress customers. The end of the transaction does not mean the end of the customer relationship. It is necessary to keep in touch with customers after the sale to ensure their satisfaction continues.

Tips for maintaining old customers. Communicate with customers in depth to prevent misunderstanding.

Customers' needs can not be effectively met, which is often the most critical factor leading to the loss of corporate customers. On the one hand, enterprises should timely convey the information of business strategy and strategic changes to customers, so as to facilitate the smooth development of customer work. At the same time, collect customers' opinions and suggestions on enterprise products and services, and integrate them into the improvement of enterprise work.

In this way, not only can the old customers understand the business intention of the enterprise, but also the marketing strategy of the enterprise can be effectively adjusted to adapt to the changes in customer demand. On the other hand, we are good at listening to customers' opinions and suggestions, establishing corresponding communication channels for complaints and after-sales service, encouraging dissatisfied customers to put forward their opinions and dealing with customers' dissatisfaction in time.

And from the perspective of respecting and understanding customers, think about problems from the standpoint of customers and adopt a positive, enthusiastic and timely attitude. At the same time, we should follow up with customers and take active and effective remedial measures. A lot of practice shows that 2/3 customers leave their suppliers because they don't care enough about their customers.

Tips for maintaining old customers. Create obstacles for customers to leave.

An effective way to retain and maintain customers is to create obstacles for customers to leave, so that customers are afraid to buy competitors' products easily. Therefore, from the perspective of enterprises themselves, we should constantly innovate, improve technical means and management methods, and raise the transfer cost and threshold of customers; In terms of psychological factors, enterprises should strive to maintain close relationship with customers, make customers emotionally loyal to the enterprise, and have dependence and habitual psychology on corporate image, values and products, so as to establish long-term relations with enterprises.

Several methods of maintaining customer relationship. Follow up with customers twice.

1, build trust:

Have you ever tried to trade directly with someone without saying a word? Yes, but very few!

2. Solve objections/questions:

Think from the user's point of view, help customers solve problems and provide satisfactory solutions for both parties.

Finally, of course, it is to promote the transaction!

At the same time, it is also a classification of customers, knowing which are intended customers, which are still suspicious, and are unwilling to make a deal for various reasons. .....................

The vast majority of transactions are reached after many follow-ups!

First of all, think: from the customer's point of view, why should I come? What chips do you have for me?

What chips do we have?

1, the activity is strong, and it is worth the money.

How to highlight activities?

Highlight the preferential policies of super strength (in line with the theme of super strength activities; Attractive discount)

Why do customers trust you?

Confidence; Express clearly; Sincerity.

2. Service

How to reflect the service?

Let it feel like personal tailor; Help customers solve problems;

3. What will happen if you don't come?

Pay more; Losing a full-time family counselor

Step 4 talk about feelings

Why should I talk to you about feelings?

Recognize your dedication to him; Lift a finger.

How to use these chips?

SMS/WeChat:

What is the content and what effect is needed?

Send blessing information, home improvement information, activity information and targeted problem information at fixed points every day.

Let customers have a good influence on you and feel your sincerity.

Telephone:

How to type and arrange the content?

From 6:30 pm to 8: 00 pm, show your chips.

Can he use the current chip?

Intentional customer churn rate is low. Ask yourself these questions first.

1. Did you really help the customers?

If you want customers to pay for your products, you should first sell yourself and let customers accept you, instead of utilitarian calculation of customers in order to sign the bill and sell the products.

2. Is your enthusiasm moderate?

Too many good things, too many models, too much mechanization or too much enthusiasm will make customers feel uncomfortable and feel insecure and alert. We need enthusiasm and service to give our customers a relaxed, frank and unrestrained environment and atmosphere. Learn to let customers talk and listen to their voices carefully, understand their inner thoughts and listen carefully, instead of talking to themselves blindly. This is the best respect for customers.

3. Do you really know the needs of customers?

If we want to explore the needs of customers, we need to ask several key questions:

It is important to know the identity of the customer.

Explore customer needs and prescribe the right medicine.

Excellent sales will ask customers' needs according to their gender, age, dress and identity.

4. Did you give the correct guidance?

Customer's reason: he just looked around and didn't find a product that met his requirements; There is no place to attract customers; Not interested in sales talk and behavior.

If there is a salesperson to cooperate with the order, we must pay more attention to professionalism; Grasp the needs and interests of customers; Guide and stimulate the needs of customers well.

5. Is your introduction focused?

When customers look at a product carefully and ask you some details, they are already interested. When customers are interested in a product, it is the best time for sales staff to introduce its selling points in detail.

When introducing the selling points of products, we should focus on the interests that customers are most concerned about and the benefits brought to customers, and make a targeted and effective comparison with competing products. To make a selling point, you must make it clear. Generally, there are no more than three issues that customers are most concerned about.

Several methods of maintaining customer relationship. Communication skills with customers in sales.

First, don't exaggerate.

Every product has its advantages and disadvantages. As a salesperson, you should stand in an objective perspective, clearly analyze the advantages and disadvantages of products with customers, and help customers "shop around". Only by knowing yourself and the market situation can customers accept your products convincingly. Any deception and exaggerated lies are the natural enemies of sales, which will not only achieve customers, but also have an irreversible impact on stores and even brand reputation.

Second, ask questions.

Salespeople should stimulate customers' desire to buy in a natural way. This way is to ask questions. By asking questions, we can draw the following conclusions: find out what is going on in the customer's mind? How to find out the real motivation of customers? Find out what customers believe.

By asking questions, you control and guide their attention and get them into the state you want. However, remember that when you ask questions to customers, you must get some positive answers from customers, such as "yes" and "yes". This will make customers feel comfortable.

Third, praise your customers from time to time.

Carnegie said that "one of the weaknesses of human nature is to like compliments from others", and everyone would think that he would brag. If the salesperson can make good use of the customer's psychology, he can successfully approach the customer, and if he starts selling with compliments, he will easily get the customer's goodwill, and the hope of successful sales will be greatly increased.

Of course, praising the other side is not a good word. Just give me a compliment. If the method is improper, it will have the opposite effect. Therefore, when the salesman uses the method of praise, he must determine the object, understand the situation, choose the right time and praise appropriately. At the same time, your praise should be sincere, so that customers can feel that your praise is from the heart. Praise is one of the most important sales skills. If you study hard, practice hard and make good use of this skill, you are sure to get more and more orders.

Fourth, don't say anything negative.

Positive and negative words, or affirmation and negation, is another important aspect that must be paid attention to when speaking. Never say no to a client. Everyone doesn't want to be rejected. In fact, it is not because the goal has not been achieved, but because they don't like the feeling of being rejected.

In sales, giving customers more affirmative answers will make customers feel that you are sincere. Even if the requirements sometimes put forward by customers are really harsh and there is no way to achieve them unconditionally, you can affirm them first and then attach conditions, so that customers can accept them more easily. For example, you can say "Yes, but the price of doing so is".

Five, use less technical terms

Treating customers as colleagues is to cultivate them and be full of professionalism to show that they are professional. But in fact, customers are surrounded by clouds and fog and don't want to hear it at all. I don't understand many professional words. How can I buy products? If these terms can be converted into simple words so that people can understand them after listening, the purpose of communication can be effectively achieved, and product sales will be unimpeded.

In addition, the positive and negative of words, or affirmation and negation, is another important aspect that must be paid attention to when speaking. Customers don't care how many agents, stores, patents and certificates you have ... customers only care about what benefits you can bring him, what needs your products can meet and what problems you can solve! What marketing gives you is not what you have, but what customers really want! Marketing must be what it wants!

Six, for the sake of customers, speak from the other side's position.

Look now, how many salespeople have been busy all day, but they have never accomplished anything? Why? Because all they think about is their own needs, they don't imagine what customers need to buy when they are angry. If there is such a demand, they will go shopping by themselves.

On the contrary, if a salesperson can understand their services, he is helping people solve problems. In this case, people will certainly pay for his things. Everyone needs to meet their own needs to understand others, so as to be appreciated and welcomed by others.