It can be answered with certainty that the buffet is $38 a head and the store is definitely making money. Who would do business at a loss, right? Businessmen are always unprofitable.

But why do people think 38 yuan buffet, the store may lose money. Because according to the current level of consumption, in many second- and third-tier cities, to eat a common fast food, there will be 20 or 30 dollars, not to mention the first-tier cities. Therefore, people will think that they are making a lot of money by eating a 38-dollar buffet. In fact, it is not, the store still have to earn, and earn will not be less.

I have mentioned 4 reasons in "What is the reason why buffet is so cheap"

/question/43546162633734313265300200/399953. It roughly explains the reason for the low buffet prices.

So for a $38 for 1 buffet, the store can make money for roughly the following reasons.

1, the low cost of buffet, buffet costs mainly include:

? (1) the procurement cost of ingredients, that is, the cost of buying ingredients.

? (2) The processing cost of the ready-to-eat ingredients.

? (3) Labor costs, i.e., the wages of waiters, cooks, and others.

? (4) Utilities.

? (5) Facade fee.

Of course, the latter four costs are spread evenly over a large number of buffet times, so that basically only the cost of purchasing ingredients to consider. Because of the high demand for buffet ingredients, the purchase price will be much lower, just like going to wholesale goods, the price is low.

?2, marketing skills.

? 38 yuan buffet, the price is between 30 yuan and 40 yuan, but closer to 40. If the store priced at 40 yuan, you may feel a little expensive, but priced at 38 it, you will find it acceptable, in fact, the difference between the two is only 2 yuan.

? This is a marketing technique, the retail price of goods set into a non-integer with a zero end of the practice, sales experts called "non-integer price". This is a very stimulating consumer desire to buy the price. The starting point of this strategy is that consumers always have the psychological feeling that the zero price is lower than the integer price.

? As a result, people will be more happy to come to this $38 buffet.

?3. Thin margins.

? As long as this 38 yuan a buffet, every sale, earn a little, as long as the people eat more, thin profit, the store will earn more. The most important thing is that people go to eat buffet, often a lot of people in the specified time, is not able to eat 38 yuan worth of ingredients. The buffet includes meat, fruits, vegetables, beverages, seafood and so on. We can simply follow the unit price to calculate, such as beef, 1 catty of raw beef at 30 yuan, 1 person to eat 1 catty of beef, a lot of people are full, besides, during the period also eat a lot of other ingredients, the price is far lower than the price of beef. So the value of the buffet we ate was much lower than the price set for the buffet.

? So at $38 a head for the buffet, the restaurant is making a profit, excluding the big eaters of course!