Under the epidemic situation, it is difficult to make catering, because most people are isolated at home, few people go out, and the flow of people in natural restaurants is reduced.
affected by this epidemic, the catering industry has become more and more difficult. As we all know, the Chinese New Year was originally the most profitable time for the catering industry. Because modern people are more open-minded, there are not a few people who choose to have a family dinner outside, and many enterprises will resume their work normally from the eighth day of the lunar new year, and the catering industry will not be closed normally.
However, this epidemic has kept many food and beverage outlets closed for two months in a row. Although many areas are now open for business, it is obvious that the flow of people has been greatly reduced. Even if stores are opened, there is no normal order volume, but more labor and material costs have to be spent.
For most restaurants, there are two places that suffered the most from the epidemic. The first one is that a large amount of food was hoarded before the Spring Festival. Due to the epidemic, these ingredients can only be shelved, which caused a lot of losses.
the second problem is the cost of rent when it is vacant. According to the monthly rent of 6,111 yuan, the direct loss in two months will exceed 11,111 yuan, which will take several months to earn back.
So the situation of most restaurants now is that they lose money if they don't open their doors, and they also lose money if they open their doors, which puts them in a dilemma.
So, aside from the impact of this epidemic, why has the restaurant industry become more and more difficult in recent years?
take-out platform
as we all know, platforms such as Meituan and Hungry opened subsidies to all merchants in the country in order to broaden the market, but now that the platform has risen, the subsidies have naturally been cancelled. On the other hand, the platform is getting higher and higher for placing orders. Under such circumstances, restaurants can only be forced to accept it, because the take-away platform has mastered a large number of customer groups, and restaurants can do nothing about it and can only "let it kill".
So many laymen don't know. In fact, food and beverage outlets don't want to do take-out, because the take-out is too high, and basically they don't make money. The most profitable business is the canteen.
The rent is high and will increase at any time
Previously, there were state-owned, collective and private houses. If it is a state-owned property, first, the reasonable price can save you a lot of expenses, and second, you can sign a long-term contract to avoid the worries of renting a store, but now the industry has completely changed.
At present, houses are generally privately owned. The main feature is that the price is extremely high, and no long-term contract will be signed with you. The obvious purpose is to raise your rent at any time.
So generally speaking, the catering industry is actually struggling now, and it is not realistic to change careers. At present, we can only hope until the epidemic is completely over and the flow of people returns to normal, otherwise it will be difficult to achieve profits.