Some people in the catering industry believe that catering has always been an industry that needs diligence and hard work. Star IP can only be a good signboard, but not a shortcut to success in the highly competitive catering industry. Stars will not give up their acting career after opening a shop, and naturally they will not invest too much energy in restaurants, and most of them are entrusted to others, so quality and quality are difficult to control. In addition, the pricing of star catering is generally high, and most people go with the mentality of early adopters or supporting stars. If we only rely on the star platform without attractive dishes, it will be more difficult to maintain passenger flow and long-term development.

Then, the influence of food taste on restaurants can not be ignored. At the beginning of the opening of many star restaurants, the business was very hot, but the marginal effect brought by the star's "popularity" was decreasing. After satisfying the curiosity, once the guests find that the taste can't keep up with the name of the restaurant, they naturally stop supporting it. Therefore, only by ensuring the taste can catering stand the test of time.

First of all, because the restaurants of the stars are mainly open to the outside world, the basic element is that the price is close to the people and the cost performance is high. Take "Spicy No.1" as an example, the unit price of its dishes is mostly in the range of 20-50 yuan, and the per capita price is about 1.20, which is easily accepted by the public. On the other hand, although A Wonderful Man is full of gimmicks and boss is very popular, the per capita price in 300 yuan is really unacceptable to ordinary diners.

Secondly, most stars, as amateurs who open restaurants, don't put too much energy into this sideline, but choose to be "cutting shopkeepers" and give the restaurants to others, which will easily lead to problems in internal management. For example, Bao Beier's "Spicy Zhuang" hot pot was exposed to pass off the blood of cattle and sheep as duck's blood, but he himself said that he didn't know it, and Han Han's restaurant was repeatedly found to have hygiene problems, which are the taboos of catering enterprises.