There is huge room for retail growth in 2020. Cross-border new retail industry is coming, the traditional catering industry needs to strengthen . Although the concept of "new retail" has been formalized since 2017, it has undoubtedly caught fire in the past two years. Cross-border integration between retail and F&B is a must. Given the market, Haidilao's self-heating hot pot and large shopping centers in the Northwest have been transformed into retail. The business encompasses "dine-in candy + takeout + delivery + packaged food", expanding the brand while expanding the channel. Sex and value-added. Suggestions:New retail is just beginning, merchants can deploy and then force, slowly expanding to semi-finished products or raw materials sales, IP expansion and other directions. However, everything must be based on brand tone, which is the ultimate goal of increasing profits and increasing business profits.

The brand becomes the invisible battlefield. Consumption upgrade brings the trend must be the whole industry in the direction of brand and quality. Consumer promotions will drive quality spending, and customers will be more willing to pay a premium for quality and good brands. Then, companies of the future must also strengthen their barriers in the way they shape and deepen their brands. Suggestion: Companies must first define their brand positioning and rely on brand storytelling or core selling points, or brand image, among other means, to create an emotional connection with consumers that captures their perceptions. The cultivation of the brand's intrinsic strength should not be abandoned, or it will only be as fleeting as some Netflix stores.

Takeaway is quickly recognized by consumers as a new way of eating due to its convenience and benefits. From the beginning of the anxiety disorder to diet people calm and concerned to now, people gradually recognize takeaway. The future of takeaway activities will also pay more attention to the user experience, but do not rely on it. With the end of the platform subsidies and the increase in the market, the future growth of takeaway will, but should gradually level off, but the era of high profits is gone. Recommendation:For traditional catering, the right and safe approach is online and offline. Both are based on reasonably proportional business operations, they are more solid and expand their reach to consumers.

Tier 2 and Tier 3 cities are becoming the focus of expansion. There is little difference between the top 10 Tier 1 and Tier 2 boroughs, but the market capacity is very different. When the market is close to saturation, opening up the new world will become an inevitable strategy for the company's future development. The second and third tier cities have a growing population, more large shopping centers, and little difference in per capita income. It is a huge forest for brands with some potential. Suggestion: The brand itself must have potential. Otherwise, not only will it be difficult to attract investment, but even if it enters, it may be overwhelmed by local brands.