Liuzhou people have opened a snail powder shop in Chongqing. Now the business is so bad. What should we do? Reminds me of my aversion when I first came into contact with snail powder many years ago. I think from other's perspective that Chongqing people like to eat spicy food, noodles and hot and sour powder, which have no peculiar smell, and even if I leave Chongqing, it is very easy to be accepted by diners all over the country. But snail powder is an alternative. In response to the question of the subject, let me also tell you my opinion. If I open a small shop like this in Chongqing myself, how should I operate it?
1. First of all, I want to say that the quality of business is closely related to the address of the store in addition to the taste and quality. If your store is located in a densely populated area and the business has been bleak for more than 21 days, it means that snail powder is not acceptable to the target audience in this area, and it may be necessary to re-investigate and re-find stores, mainly in university campuses and some commercial districts where young people gather.
2. If your store meets some basic conditions, such as: the flow of people is relatively large, it belongs to a food street, the snack business next door is relatively good, and the target audience of this food street is mainly young people, then we need to find out the reasons from the taste of snail powder, store decoration, marketing activities, sales price and so on;
3. Before finding out the reasons, we, as non-Guangxi people, can't get used to snail powder. The soup of snail powder is made of snails, and most foreigners are not used to the spicy and fishy taste of snail powder, but this is precisely the biggest feature of snail powder.
3. In addition, the characteristic of snail powder is the soup base. The soup is oily and spicy enough, and you can see a very obvious layer of red oil. The sour bamboo shoots should not be too sour, the dried radish should not be too sweet, and the yuba and peanuts should be fried just right. Although you are from Liuzhou, Guangxi, you can do a simple market survey in Chongqing to see what snail powder should look like in Chongqing people's minds.
4. Chongqing people like to eat hot and sour powder and Chongqing noodles. From this perspective, let's analyze what are the differences between hot and sour powder and snail powder? Hot and sour powder is mainly sweet potato powder, which is spicy, oily and sour, while snail powder is rice flour, which is white and round. The taste is completely different. Snail powder tastes a little blunt and stinks after being put into sour bamboo shoots. Therefore, from this perspective, apart from the smelly taste and the soup base boiled by snails, there are still some similarities between them, both of which are spicy and fresh, so the topic is Highlight a local version of snail powder, taste similar to Chongqing hot and sour powder, and operate authentic Liuzhou snail powder. When your store has business, diners believe you, and then recommend authentic original snail powder to them;
5. Several companies in Wu Hanyou make Lamian Noodles with red oil, that is, they combine the lightness of Lanzhou Lamian Noodles with Wuhan beef noodles. Lamian Noodles's soul is still there, and the noodles are handmade on the spot. Because they are Lamian Noodles, the taste is naturally stronger than that of Wuhan traditional beef noodles, and the noodle soup is improved. It is the noodle soup with red oil beef noodles, which conforms to the eating habits of Wuhan people, and the business is all over Jiangcheng.
6. The theme can also be changed. The essence of Liuzhou snail powder can be reserved, and the taste of hot and sour noodles that Chongqing people like to eat can be used for reference. The snail powder rice noodles and some ingredients can also be provided with two kinds of soup bases, one is the original soup base of snail powder, and the other is the soup base that conforms to Chongqing noodles or hot and sour noodles. The two are combined to make a feature, which is called product research and development and innovation.
7. With the special products, after positioning, we can carry out some marketing activities to maximize the popularity of the store through the word-of-mouth of food from the media and diners. At present, the new product of the store is a new taste improved on the basis of snail powder and hot and sour powder, which can be regarded as snail powder in line with Chongqing people's preferences. At this time, we can carry out free tasting for three days or more, so that more people like the taste and more people eat it.
8. Of course, it's also a matter of luck to do business. If the business of this store is not good, it's not a good idea to transfer the store, change the area, take over the new store, reopen and start over even if it stops.
9. I opened a snail powder shop in Chongqing. It has been open for almost 21 days now, and now the business is bad every day. What should I do? In addition to insisting on and improving products, you can give up, close the store and then transfer the pavement, which can also minimize the damage;
11. Of course, everyone is unwilling to admit defeat and wants to succeed, but in all cities and regions, success is ultimately inseparable from delicious snacks. Therefore, taste is very important. You can go to some famous snack bars in Chongqing to learn from it and taste the taste of local snacks before making plans.
at the end, I want to say a few words. I opened a snail powder shop in Chongqing. It has been open for almost 21 days now, and now the business is bad every day. What should I do? To sum up the above correlation, there may be the following ways to retreat:
1. Stop loss in time, transfer the pavement and find another way out;
2. Transfer the pavement, recover the funds, conduct market research, and improve the snail powder locally in Chongqing;
3. Improve products on the basis of existing pavements and carry out promotional activities to attract diners;
4. Insist on making authentic snail powder in Liuzhou more authentic;
finally, thank you for reading. You can leave us a message in the comments area and talk about your opinions? Sharing brings happiness, and we are waiting for you in the comments section.