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What does investor evaluation mean?
Question 1: How should the shares and wages of the project cooperative investors be distributed? There are many kinds of cooperative investments in the project, such as capital investment, technology investment and human capital investment. The shares of the cooperative investors in this project you mentioned will inevitably involve the people and property of the other party. Of course, there are many kinds of cooperation projects with land and people.

As for how to distribute shares, it is naturally carried out according to the proportion of monetary property contributed by all parties, which involves technical evaluation, knowledge evaluation, land evaluation and so on. If we simply use mutual funds for cooperative investment, we will naturally save a lot of evaluation links, as long as we use the proportion of investment balance to determine it. As for salary, I understand what you mean should be divided into two types. The first is how to divide the wages paid to the workers after your cooperation, and the second is how to distribute the income of all parties after your cooperation. In fact, whether it is the first type or the second type, it should be given according to the proportion of cooperative investment, so the distribution proportion of investment is completely dominated by the proportion of investment.

I hope the above return will help you.

Question 2: What are the criteria for investors to choose investment? It depends on what kind of investor you are asking. If you are a natural person investor, it depends on his personal likes and dislikes and his understanding of your industry. This kind of natural person includes relatives and friends, or business relatives and friends, or some irrelevant people, who have too much money to spend. If it is an angel investment, it mainly depends on the project prospect, market space, product cycle, technical core and management team. Investment companies like this mainly invest in the early stage of the project, and the investment amount is not large, so venture capital is more complicated, and there are many kinds, including early intervention, mid-term intervention, or late listing intervention. There are long-term investment companies, professional investment companies, and those who only do "iron Gong Ji" such as infrastructure, but these investment companies all have a common feature. Long-term cooperation will bring help to your company in management and operation, but they are not familiar with the industry, do not invest in projects recommended by acquaintances, and only invest in the top 5 enterprises in the industry. Unless your project is mature and your team is excellent, you are already making money and have a certain cash flow. Although you are not in the top five in the industry, your development potential is far greater than that of current enterprises, so as to attract their investment. Investment companies have a complete set of industry assessment and risk assessment system. For them, projects and products are only secondary. It is inevitable that there will be competition and imitation in any industry. The talents in your development planning and management team are what they value most. But the investment companies in the south are basically liars, such as those in Shenzhen and Guangzhou. Domestic investment banks are all wrong, holding a lot of hot money from listed companies for short-term big gains. Your company must have a certain scale, mature products and a certain market share. Private equity funds of investment banks with international background are relatively large, with backers and sufficient cash. They invest in the sustainability and long-term benefits of the project, so each investment amount is very large.

Question 3: How to evaluate the value of enterprise financing? Enterprises to finance, in fact, is to be an enterprise, that is, the process of selling part of the shares of enterprises. Enterprises to finance, in fact, is to be an enterprise, that is, the process of selling part of the shares of enterprises. Since it is a business, it involves a price issue. Just like you buy and sell in the vegetable market, you are the seller and the buyer either doesn't like you. After taking a fancy to your enterprise, the first thing to talk about is the price. Price has always been an important aspect affecting venture capitalists' investment decisions, and it is also the best carrier to reflect the value of start-ups Whether an enterprise has growth potential and market space can be known by looking at the price of private placement. As we all know, in political economy, prices fluctuate around value. In a completely competitive market environment and information symmetry, the financing price of an enterprise basically represents the true value of the enterprise. Therefore, after the general investor completes the investment, the price is. The requirements for financing price and enterprise valuation are also one of the most important lessons for entrepreneurs. Many entrepreneurs know nothing about this piece. Fangchuang Capital has also encountered such problems in this respect. As soon as the entrepreneur came up, he said how much money I wanted to raise and how many shares I wanted to sell. At this time, I usually ask him what the valuation is and how to calculate the number of shares sold. But it's a pity that nine out of ten entrepreneurs can't answer, ha, but as long as I solve the equation for him once, he will generally understand. This is not a problem of numerical calculation, but because entrepreneurs don't know much about enterprise valuation. So how to evaluate the value of financing enterprises? In fact, this is not a fixed problem. For enterprise value, it generally includes two aspects. One is the static value of the enterprise. The net value is clear from the balance sheet, and the total assets can be deducted from the total liabilities. The net status is only related to its historical profit. However, the value in this respect is only the point-in-time price reflected by the fundamentals of the enterprise, because the balance sheet is only a point-in-time price and the operation of the enterprise is sustainable, so the aspect with the greatest enterprise value should be the dynamic value of the enterprise, that is, the present value of the value brought by the possible profits of the enterprise in the future. We usually say that enterprises are valuable, which means that the future of enterprises is valuable. Like Google, its market value has exceeded $654.38+03 billion, but its profit in 2007 is about $4 billion. In contrast, its high market profit rate is really scary. Why is the value of a company that only earns $4 billion a year $654.38+000 billion? The reason is that the capital market is very optimistic about its potential profitability in the future, which shows that Google still has the ability of long-term sustainable development. Investors generally evaluate the value of enterprises on the basis of their profits. From the perspective of micro-operation, there are generally two ways: one is to evaluate the actual profit of the enterprise in the previous year and calculate the pre-investment valuation of the enterprise on average according to the actual profit of the enterprise; The other is based on the possible future profits of the enterprise. Many TMT projects are not profitable at present, and they will only be available in a few years. So, is it worthless? Otherwise. At this time, it can be evaluated by the possible future profits of the enterprise, but there is a problem of averaging the future profits, but this will bring a problem of gambling agreements, and many companies will eventually have problems here. After all, the instability of internal equity is a major event involving the foundation of the enterprise. In addition, if there are IPO companies abroad, they can also be evaluated according to the discount of the market value of similar companies abroad, and of course they can also be evaluated according to the target market value faced by enterprises. In the process of evaluating enterprise value, the average profit rate and profit level of the industry are also a key factor. The financing price of an enterprise is not as high as possible, because the higher the fundraising price in this round, the greater the pressure in the next round and the greater the difficulty of financing, so the price must be reasonable. If it is too high, no one will vote for you in the next round. The reason is simple: investors want to make money. There is always a gap of several times between the two rounds. Moreover, the price-earnings ratio of the open capital market is so many times. If PE is too high, it will only make the enterprise grow unhealthy, and the entrepreneurial team will be under greater pressure. The strategy and tactics of an enterprise may go wrong. At present, the market valuation is not very rational, and the valuation of enterprises by venture capitalists is also affected by many big environments. For example, at present, the TMT industry is not optimistic in the short term, so the PE given by investors is generally not high, while the competition among investors in the private equity market with the financing amount exceeding100000 US dollars is very fierce ... >>

Question 4: What is the difference between preparing a feasibility study report and evaluating a feasibility study report? Judging from my experience in compiling and evaluating feasibility studies, compiling feasibility studies is to discuss the necessity and feasibility of a project construction from two aspects: technology and economic benefits. I hope that the state, banks and other units can support the project construction and give financial support in the future.

The evaluation of the feasibility study report is conducted by another unrelated consulting organization or design institute, standing in a fair position, to evaluate whether the report is standardized or not. Is it in line with the national industrial policy and regional planning? Is the value of technical and economic data scientific and reasonable? Including the rationality of general layout, the rationality of equipment selection and even the rationality of process flow. Finally, is the evaluation of market prospect, sales price and cost reasonable? And check the correctness of the defendant's preparation of feasibility study from both static and dynamic aspects, and then draw the final evaluation conclusion, and make the final conclusion on the project itself and the report preparation, and provide it to the entrusting unit or decision-making department.

Therefore, the biggest difference between the two is that the defendant was written by the construction unit itself or entrusted by the design institute to illustrate the feasibility of the project and give investors or confidence; However, the evaluation report must be objectively evaluated by a specialized consulting institution or a qualified design institute or expert committee. Write an "evaluation report".

Question 5: Relevant introductions of investors. Investment and financing circles explain ways to attract more investors. In recent years, investment promotion has sprung up all over China, from provinces and cities to counties and towns, and then to development zones. It is conceivable that leaders and functional departments at all levels in China have fully realized the importance of this work in revitalizing the local economy. But from the investigation of some departments and personnel engaged in attracting investment, we know that this work is difficult and the success rate is low. After preliminary analysis, it is found that there are some problems in the content, form and distribution channels of investment promotion documents. For example, some documents can clearly feel that all kinds of investment promotion documents are designed and created according to the situation or the intention of leaders, and their investment promotion contents are suitable for the development of regional economy, and they also lack the connotation of understanding international business norms and paying attention to introducing foreign capital. Through the analysis of the phenomenon of attracting foreign investment, it can be seen that 19.43% of the total statistics attract foreign investment by publishing investment documents in English or through English web pages or websites. Even so, there are still 6 1. 13% documents that have no real investment content, and some even introduce little investment environment, and the introduction of investment projects is also unattractive. It is impossible for such investment attraction not to attract the attention of domestic and foreign investors, let alone communicate with each other and negotiate intentionally. Analyzing the current situation of investment promotion in various places, there are roughly the following problems: 1, some investment promotion documents have not been updated for a long time, and such investment promotion documents cannot attract great attention of investors. 2. Some investment networks of * * * departments do not have e-commerce mailboxes, so they cannot contact investors. 3. The undertakers or organizers of investment promotion in many provinces and cities may lose patience because the investment promotion work has not brought them any economic benefits for a long time, and it is not uncommon that the contact number of investment promotion is not answered and the e-mail address is ineffective, thus missing many opportunities. 4. The published investment project information is extremely simple, and the content and format of its project compilation are basically far from the format of the international investment project book, so it is impossible to peek at its reliability. 5. Some * * * investment documents are entrusted by local enterprises, or published by websites other than * *. Many investment promotion departments believe that this will let the world know about them and see the projects they have released, hoping that investors can take the initiative to contact them. I don't know about these companies and websites that provide technical help. The purpose of making documents for local investment departments and publishing investment information online is to obtain certain economic benefits, and they don't care about the process and results. In particular, some enterprises will cut off the contact between the outside world and the local * * * with an improper mentality. This problem must be highly valued by local investment departments. 6. There are too many photos of * * * officials or pictures unrelated to investment promotion in the investment promotion documents, which are easy to give people the impression of being grandiose but not pragmatic. 7. The English version of the investment promotion document is essential. The so-called "foreign language version" of the investment promotion document is to convey the information of the project to the merchants all over the world who are willing to invest in China and to convey the information of cooperation with the outside world. At present, the United States has become the largest source of foreign investment in China for three consecutive years. The total number of US investment projects in China is nearly 36,000, with US$ 75.26 billion in contract and US$ 38.36 billion in actual investment. The United States has been the largest source of foreign investment in China for three consecutive years, and it is expected to maintain this position this year. If there is no English in the investment documents, how to attract American investors? Mr. business counselor He Weiwen, the former Consulate General of China in new york, pointed out: "What attracts American investors is not the beauty of the city and the preferential policies, but the projects it needs. So they don't take the city as the center, but take the industry and category as the center and take the project as the goal. In this case, only those project materials with complete content and in line with international norms will attract potential investors to check. Therefore, the investment promotion functional department of * * * must pay attention to the content combination when compiling the investment promotion documents (in Chinese and English): "four references and one specialty" means introducing the investment environment of the region; Introduce foreign enterprises that have invested in this area; Introduce the resources and advantages of the region; Introduce the local market; Introduce the introduction of professional processing projects. For example, for investment projects, these contents should be published: (the introduction content must be locked within three to five pages) 1, the project background introduction (indicating the project location, contact person, email address, fax number, telephone number) 2, the introduction of the project executor (including experience, experience and education) 3, the project content introduction (indicating the industry of the project) 4, the project has its own ...>

Question 6: An investor wants to inject capital into a website. How to test and evaluate the website to ensure the safety and return of investment? First of all, the website you invest in should be legal. . Then there is the click rate of the website. . Secondly, the financial status and operating conditions of the enterprise. . . The first two are prerequisites. . . Determine the feasibility of investment before considering the financial situation of the website. . . Then the security and profitability are determined by the financial and operating conditions of the enterprise.

Question 7: What is the meaning of investment outsourcing? Doing a good job in attracting investment is a very complicated matter, involving the integration of internal and external resources of enterprises, which cannot be solved by an investment department or an expansion department. Enterprises must analyze and understand distributors from the perspective of systematic thinking, so as to do channel work better. Only when the channel is stable can it really dominate the terminal and dominate the domestic market! However, such heavy and professional work, done by investment enterprises, often encounters problems such as high cost or lack of professionalism. Just now, some professional investment service agencies have appeared in the market. For example, Guangzhou Merchants Express Network Service Outsourcing Co., Ltd., which pays according to the investment effect, is the most representative one. China Merchants Express provides a "comprehensive one-stop" service from super consultation, advertising, promotion, implementation and contract signing. Through professional project evaluation, planning and packaging before investment promotion, a unique "rapid investment promotion model" is constructed, so that high-quality investment promotion projects have the gene of "overnight fame", which creates the possibility of short-term and large-scale replication. Through the massive release and transmission of investment information in the process of investment promotion, the attention and interest of "intended investors" are quickly aroused, and the value-added and amplification effect of the value chain is created, thus resulting in "new products or services of investment promotion brands = real new business opportunities = new discoveries of wealth that can make money in the future". Through the efficient information processing of professional team, in-depth communication with key customers, invitation and accompanying inspection, we can quickly help businesses to develop target investors and distributors in batches.

Question 8: What are the indicators for evaluating hotel operating performance? How to calculate? Hotel management standard

How to measure the operating performance of a hotel? The commonly used standard of domestic hotel industry is to look at the room occupancy rate of this hotel. In the hotel industry in Europe and America, hoteliers, hotel investors and hotel investment analysts are generally accustomed to using the concept of RevPar (revenue per available room) as the basis for measuring and analyzing their hotel performance. RevPar is a widely used measure in the international hotel industry, which reflects the room income generated by each room, so it can measure the success of hotel room inventory management. Undeniably, the goal of hotel managers is to maximize RevPar through the improvement of room occupancy rate and average house price, because room income does account for a large proportion of total hotel operating income. Generally speaking, 50%-65% of the total revenue of a three-star hotel providing full-service comes from rooms. In budget hotels or long-stay hotels with limited ancillary services (mainly catering services), up to 90% of the income comes from rooms.

Compared with RevPar, it is unscientific for China's hotel industry to measure hotel performance based on room occupancy rate. Especially those hotels that compete at low prices in pursuit of high occupancy rate, the room occupancy rate can't explain the problem at all. Although RevPar is recognized by the international hotel industry as the most commonly used indicator of business performance, and it can provide general market trends and some income indicators, there are also some obvious shortcomings when analyzing the business performance of a hotel based on RevPar. Therefore, some international experts have also put forward a performance measurement concept that can make up for the deficiency of RevPar, namely: GopPar.

I. calculation of RevPar

RevPar is calculated by dividing the hotel's net room income (that is, income after deducting discounts, sales tax and other items) by the total number of rooms available for rent, or multiplying the average daily room rate (ADR) of the hotel by the room occupancy rate. The specific formula is as follows:

Total room revenue ÷ total number of rooms ÷ days per year =RevPar

Such as: 2555000÷ 100÷365 = RevPar, 70 yuan.

Or:

Average daily room rate (ADR)X room occupancy rate =RevPar

Such as: 100 yuan× 70% = 70 yuan RevPar.

Secondly, some shortcomings of measuring hotel operating performance with RevPar.

Income composition: As we all know, hotel room income sometimes does not exceed 50% to 55% of the total hotel income. This mainly involves hotels with a large number of catering operations and conference and exhibition businesses. In this case, RevPar only reflects a part of the hotel's revenue performance, without considering all other revenue sources. In this case, we will produce inaccurate analysis when comparing the operating performance of hotels. For example, the average room rate of Hotel A is 70 yuan, the room occupancy rate is 70%, and the total number of rooms is 100. The operating income of other departments of the hotel (including catering and other operating income) is 500,000 yuan. On the other hand, suppose that the scale and average house price of Hotel B is the same as that of Hotel A, while the room occupancy rate is only 60%, while the income of other departments reaches 65,438+0,000,000 yuan. Although the RevPar of Hotel A is about 15% higher than that of Hotel B (49 yuan and 42 yuan), the total revenue of Hotel B is higher than that of Hotel A. If the direct expenses of the two hotels are similar (for example, accounting for 35% of the total revenue), the headcount expenses of the two hotels are the same. Although the RevPar of the second hotel is not ideal, it will eventually earn more money than that of the first hotel.

Scale: Compared with small hotels, RevPar calculation method is not good for big hotels. Common sense shows that hotels with only 100 rooms are more likely to get a higher occupancy rate than hotels with 200 rooms, especially when there are seasonal peaks and valleys. In this case, under the same market conditions, the RevPar of big hotels may be lower than that of small hotels. Therefore, hotel managers and investors need to consider the scale of hotels when comparing their RevPar performance with other hotels. Due to economies of scale and sporadic income, large-scale wine >>

Question 9: How to judge the authenticity of investor 1? Analysis from the investment field: If it is an individual investment behavior for the purpose of starting a business, because of the limitation of funds, lack of investment experience, and they are not very familiar with many industries, such investors will generally choose small-scale and popular science and technology projects to invest, such as catering and the like. For enterprises, they generally do not invest in unfamiliar industries, and always pay attention to technical projects related to enterprises or familiar industries. Moreover, during the conversation, technical inventors often find that the investment team of the enterprise has a better understanding of the industry to be invested, and the problems analyzed are extensive and profound. They will use their own experience and resources to examine the authenticity, uniqueness, feasibility, market rate of return and other aspects of a technology to decide whether to buy technology or invest in projects. There is also an investment company that pays more attention to mature projects and buys less pure patented technology for investment. They pursue high market returns and have a keen market vision. Formal investment companies often have successful cases in related fields, and technical inventors can confirm and judge the strength of investment companies through various channels. 2. From a cautious point of view: investment is a meticulous work, and real investors will never easily promise to buy a technology or invest in a project at a price of millions or tens of millions without doing a lot of market research. Moreover, before and after the inspection, investors will raise various questions and opinions about the technical projects of technical inventors, and it often takes a long process from the beginning of contact to the final decision. As we know, the published information of patented technology only shows part of it. If an investor really wants to buy a certain technology, whether through an intermediary or not, he will definitely communicate directly with the inventor of the technology, negotiate more detailed things, and even need to check the samples. For example, many manufacturers tend to cooperate with technology inventors in the form of technology shares. Although it stems from the requirement of reducing risk, it also shows that technology can not be separated from the participation of technical inventors in the development and production process. Some swindlers are very cunning. After the first telephone contact, these fake investors will call the technical inventors every few days to show their rigorous and cautious attitude; Liars will also personally visit the technical projects of technical inventors and pretend to ask some questions. However, technology inventors will soon find that the attitude of these fake investors towards technology projects is really too casual, with a very optimistic expression, and they are not haggling at all, except for money. 3. Investors who cheat big money and small money usually find excuses to ask for money, such as inspection fees, accommodation fees and public relations fees. And even ask technical inventors to pay for dinner. They have only one purpose: to ask for money! Real investors value the market prospect of technology projects, and the investment in preliminary research is necessary, reasonable and insignificant for them. Therefore, technical inventors must not be required to pay some expenses such as investigation fees and accommodation fees during the investigation. If all this money comes from technical inventors, it seems that the other party is not a powerful owner. There are also some investors who invest through intermediaries. It is normal for the intermediary to charge the intermediary service fee (it is another matter to judge whether the investment intermediary is true or false, but the key point is to see whether the intermediary has discussed the service content with the technical inventor in detail after receiving the money). As the main body of investment, investors will not charge any fees to technology inventors. Compared with real investors, some fake investors are also different. They have a formal office and their own website, which is difficult to distinguish with the naked eye. This kind of fake investors often warmly invite technology inventors to their company for interviews. Of course, their purpose is to catch bigger fish. At this time, they will lure technical inventors to evaluate and so on, thus paying more. 4. Afraid that others don't know their identity, in modern etiquette, both parties generally exchange business cards. But after a simple understanding, real investors will immediately turn the topic to the technical project itself and the topic they really care about, and will not deliberately spend time showing off their identity to the technical inventors. 5. Be familiar with all kinds of background materials, including: first, know the identity of the investor, is it an individual, an enterprise or an investment company? Chinese full name of the company; If it is a multinational investment company, please also indicate the English names of the head office and office. Before cooperation, ask the other party to provide business license, investment authorization certificate, investment qualification certificate and other relevant legal documents; And whether investors have ... >>