First, is the nursery industry "just needed"
The nursery industry was really needed in the 1970s and 1980s. At that time, large collective enterprises dominated the basic countries, and the distance between the workplace and the family building was often tens of kilometers. Collective enterprises had their own "nursery", that is to say, more than 80% of employees of both sides were sending babies.
At present, only elite workers who live and are busy, and people who live without the elderly are "just-needed" customers, accounting for about 5%.
Second, why is it so difficult to make a profit?
1, the "cognition" of nursery stores
The operation of nurseries is neither "kindergarten" nor "early education". Kindergartens basically do their best to improve the education system, and the enrollment pressure is relaxed. "Early Education" is accompanied by parents, while "Nursery" is a system-wide operation system, including "teachers", "business model", "brand design", "operation system", "investment promotion and customer service" and "safety protection".
2. Lack of experience in capital budgeting.
Many nursery entrepreneurs have imperfect and unscientific budgets and always think that they can recover as long as they start business. They have no idea that the new store will take at least 3-6 months to adjust the exploration period. If the team is unprofessional and unreliable, it will be even longer. 80% of nursery entrepreneurs have bottomed out when they started their business, or they have arrears, and their mentality is completely different, which is more likely to lead to a vicious circle. For example, if a store needs 100W for opening, then the nursery store needs at least 20 W.
3. Lack of store efficiency function and revenue-generating design.
Many of our nurseries have a good image. They are tall, and their hard clothes and soft clothes reach 3000+ per square meter, but there is no function of income generation and efficiency. For example, there is no console in each classroom, which leads to the heavy work of teachers, and there is no room for "mother-and-baby shop", "water education" and "children's photography" to increase "flow" and "collection"
4. Only rely on the simple "care" mode.
Most child care institutions take care of people in their sixties and eighties, and do not consider the needs of customers except the "childcare fee". 0-3 customer service demand is too great, and there are many parents.
5, there is no return to the core needs of 0-3 level nursing.
The state is making great efforts to reduce the burden on primary and secondary schools, but on the contrary, it is making great efforts to provide various courseware. Children aged 0-3 are safe, well-fed, healthy, and all kinds of activities are suitable for fun. Teacher Huang believes that experienced "conservation" teachers should be dominant.
6. Misunderstanding of enrollment
We are all "surprise" enrollment mode, and enrollment is completed in the usual links with parents. It is not difficult to turn 70% of the parents in the park into good friends, good partners and good students.
7. Entrepreneurs don't like to learn cross-border thinking.
Kindergarten entrepreneurs think behind closed doors, think inside small teams, learn from the outside world and think across borders. After all, the baby-sitter industry has only started for 3-5 years, and other entity service industries have experienced decades, so the training fee should be willing.
8. The charging method is single.
It is necessary to determine the price according to the investment and return cycle set by yourself, rather than looking at other people's reference. If it is set as three years, the cost will be depreciated and amortized according to three years, and the price advantage will be immediately reflected. Planes have first class, business class and economy class. Why is our child care price so single?
Of course, at present, there is still no feasible "business model" for the core that it is difficult for physical nursery stores to "make profits". Through practice and several years' research, Yan Ying Society has polished a "profitable" business model for nurseries. Welcome everyone to communicate and grow together!