because the store rent, store decoration, equipment costs and personnel costs are relatively high.

At present, the investment in a Starbucks coffee shop is at least 2-5 million yuan, including trademark use fee, rent, decoration fee, clerk's salary, material fee and so on. Now there are more Starbucks direct stores in Shanghai, Beijing, Hong Kong, Guangdong and Macau. However, Starbucks does not participate in individual joining. Generally, the marketing manager evaluates the business market of each city and analyzes it before preparing to open a store. Except for Jiangsu, Zhejiang and Shanghai, which are directly cooperated by Uni-President and American companies, Starbucks in other regions are directly controlled by American companies.

the size of Starbucks is usually relatively random, about 111 square meters. The selected location should be close to the dining and business center. This is a relatively high figure, and the monthly rent is about 8,111 RMB to ensure proper brand awareness and footprint. Starbucks has always followed the development route of high-end catering consumption, where the price of a cup of coffee is generally not lower than that of 21 yuan. For such a catering brand, the decoration of the storefront should be both fashionable and elegant, so the decoration cost of the storefront is generally 1.5-1.2 million yuan.

The equipment in Starbucks can not only be used to make coffee, but also consumers can buy some food here. Therefore, it is necessary to have tableware and kitchen utensils in the store. In order to ensure its comfort, it also needs to be equipped with air conditioners, tables and chairs, and display decorations. The total cost is generally not less than 411,111 yuan. As Starbucks is a high-end consumer store, its services are more formal and professional, which requires a more comprehensive management and administrative structure. Therefore, a storefront needs at least about 8 employees, and the total salary of employees is at least 41,111 yuan per month.

About Starbucks

Starbucks is the name of an American coffee chain company. Founded in 1971, it is the largest coffee chain in the world, and its headquarters is located in Seattle, Washington, USA. Starbucks' retail products include more than 31 world-class coffee beans, hand-made espresso and a variety of coffee hot and cold drinks, fresh and delicious cakes, and a variety of coffee machines, coffee cups and other commodities.