With the increasingly severe employment situation of college students, more and more aspiring young people have embarked on the road of entrepreneurship, in order to be able to provide entrepreneurs with a better employment environment, the central and local governments at all levels have also increased their support. The following is what I have organized for you about the weight loss restaurant plan startup, to give you as a reference, welcome to read!
Weight loss restaurant plan business book 1Table of Contents:
I. Overview of fast food restaurant
II. Business objectives
III. Market analysis
IV. Business plan
V. Personnel plan
VI. Sales plan
VII. Financial plan
VIII. Mainly provides Chinese breakfast, such as doughnuts, small dumplings and other Chinese snacks and small dishes, lunch and dinner are mostly fried vegetables, smokeless grill.
2. City fast food restaurant is located in Weihai Road Commercial Pedestrian Street, the inaugural period is a mid-range fast food restaurant, the future will gradually develop into a Chinese fast food chain like KFC, McDonald's.
3.
3. The owner of the urban fast food restaurant is, restaurant manager, chef, all three have 6 years of experience in catering, with our wisdom, talent and a persistent heart for the cause, will certainly be a leader in this industry.
4. The store needs start-up capital () million yuan, of which () million yuan has been raised in place, the remaining () million yuan to the bank loans.
Detailed business plan for a fast food restaurant(2)
Second, business objectives
1. Due to the location in the commercial street, the source of customers is relatively rich, but there are many competitors, especially the store just opened, want to open up the market, we must work on the quality of service and product quality, and further expand the scope of business to meet the different needs of consumers. The short-term goal is to stand firm in Weihai Road Commercial Walking Street, 1 year to recover costs.
2. The store will be in 3 years to set up 3 branches, and gradually develop into a strong economic strength and have a certain market share of fast-food chain group, in the island city of many fast-food brands to break out of a piece of heaven and earth, and into the catering market, a well-known brand.
Third, market analysis
1. Customer source: urban fast food store target customers are: to Weihai Road Commercial Walking Street shopping and entertainment for general consumers, accounting for about 50%; nearby school students, store staff, neighborhood residents, accounting for about 50%. The number of sources of customers is sufficient, the consumption level of low-end.
2. Competitors:
Metro fast food restaurant near **** there are four major competitors, including a larger one, the other three are small fast food restaurants. These 4 restaurants have been in business for more than 2 years.? The fast food restaurants are both Chinese and Western, more expensive, and have a sparse clientele fountain. The other 3 small fast food restaurants have poor hygiene, poor service quality and crowded and dirty dining environment. We have seized the existing shortcomings of these 4 fast food stores and launched the "Good Price, Low Cost" program. Good quality and low price? and other marketing strategies, and strive to occupy a place in the fierce market competition.
Fourth, the business plan
1. Fast food restaurants are mainly for the public, so the price of food is not too high, is a low price.
2. Vigorously develop convenient snacks, breakfast to a wide variety of cheap, local conditions, the introduction of Chinese breakfast packages.
3. Lunch and dinner provide economical, nutritious dishes, and provide an elegant dining environment.
4. Always ready to develop new products to adapt to changing market demand, such as the establishment of this year's goal is? Meal delivery to home? service.
5. Operating hours: morning? Evening.
6. For the above plan, we will divide the work and do our part. We will work on hygiene, service, price and nutrition to get more customers.
Detailed business plan of fast food restaurant(3)
V. Personnel plan
1. In the pre-opening period of the restaurant, the preliminary plan is to recruit how many full-time employees (including how many cooks) and how many temporary employees (including cooks) as follows:
1) Recruitment of people with household registration of the city through the labor market, who have a certain amount of work experience, good work ethic, age 20-30 years old, and who can work for the restaurant and have good working conditions, and who have good work ethics. work ethic, aged between 20-30 years old, who are interested in joining the catering industry.
Candidates to the special "Employee Recruitment Registration Form" and attached to the personal data to the restaurant interview.
2) After the interview, written test, physical examination, and sign a labor contract (including the probationary period).
2. In order to improve the overall quality of service personnel, recruited personnel are required to undergo two months of training, the specific content is as follows:
1) develop training programs, determine the purpose of training, and develop evaluation methods.
2) Implementation of the training program, the implementation of the study of "labor discipline" and various rules and regulations.
3) Assessment of the induction, for those who fail to give a suspension to study, deduct 20% of the salary, until qualified. If 3 times the examination and failed, deduct all the wages and benefits of the month.
Six, sales plan
1. Before the opening of a series of publicity corporate work to introduce consumers to the store? Good quality and low price? The sales strategy, will also issue questionnaires, according to consumer demand, improve the store's products and services.
2. The introduction of memberships, quarterly cards, monthly cards, so as to attract more customers.
3. Monthly cumulative consumption of 1,000 yuan can participate in the end of the month lottery, the winner (1) can get a gift certificate worth 888 yuan.
4. Monthly cumulative consumption of $100 will be given a gift certificate worth $10, $200 will be given a $20 gift certificate, and so on.
Detailed business plan of fast food restaurant(4)
VII. Financial plan
All the accounts in the restaurant must be recorded in time, and the expenditure and income must be recorded by the accountant before they can be used, and the double-entry bookkeeping method should be used to manage the accounts in a scientific way so as to avoid the confusion of accounts. All order menus and receipts must be kept in duplicate for checking and accounting. All items in the store are fixed assets of the store, may not be destroyed or taken away at will, the total monthly income, excluding all costs, the rest of the bank; if after the monthly settlement, the income is higher than the plan, the salary will be adjusted moderately to mobilize everyone's enthusiasm for the work, such as found in the work of the hotel property destroyed without reason, will be deducted from the wages or bonuses of the responsible person.
1) The fixed assets of the restaurant are RMB 10,000,000
Tables and chairs ( ) sets
Business area ( ) square meters
Freezers ( ) sets
Stoves several
Detailed Business Plan for Fast Food Restaurant(5)
2. The process of food production and operation must comply with the following hygiene requirements:
(1) Keep the internal and external environment clean, take measures to remove flies, rats, cockroaches and other harmful insects and their breeding conditions.
(b) food production and management enterprises should have with the product variety, the number of food raw materials appropriate handling, processing, packaging, storage and boarding plant type places.
(C) there should be appropriate disinfection, changing clothes, washing, picking up, lighting, ventilation, antiseptic, dust, fly, rodent, washing, sewage discharge, storage of garbage and waste facilities.
(d) The introduction of equipment and processes should be reasonable, to prevent cross contamination between the food to be processed and the direct entry of food, raw materials and finished products, food shall not come into contact with toxic substances, unclean substances.
(e) tableware, drinking utensils and containers for direct food intake, must be washed before use, disinfection, cooking utensils, utensils must be washed after use to keep clean.
(F) storage, transportation and handling of food containers and packaging, tools, equipment and conditions must be safe, harmless, clean and prevent food contamination.
(g) direct entry of food should have small packages or the use of non-toxic, clean packaging materials.
(h) food production and management personnel should always maintain personal hygiene, production, sales of food is necessary to wash their hands, wear clean clothes; sales of direct access to food, you must use the sales tool.
(ix) water must comply with national standards for urban and rural drinking water sanitation.
(j) the use of detergents, disinfectants should be safe for humans, harmless. Third, the ban on the production and operation of food:
(a) corruption and spoilage, rancidity of fats and oils, mold, insects, dirty and unclean, mixed with foreign bodies or other sensory shape abnormalities that may be harmful to human health.
(b) Containing poisonous, harmful substances or contaminated by harmful, toxic substances, may be harmful to human health.
(C) Contains pathogenic parasites, microorganisms or biotoxins exceeding national standards.
(d) without a medical health inspection or test failed meat and its products.
(E) disease, death, poisoning or cause of death of birds, animals, aquatic animals and other items.
(F) containers and packaging dirty and unclean, seriously damaged or unclean means of transportation caused by pollution.
(G) adulteration, adulteration, forgery, affecting the nutritional health.
(H) processing with non-food raw materials, adding non-food chemical substances or non-food as food. Other food hygiene standards and health requirements are not met.
Fourth, on a regular basis to accept the food hygiene supervision and inspection of the various health departments.
Menu
Address of the fast food restaurant: Commercial Pedestrian Street, Weihai Road
Contact phone number
Business hours of the fast food restaurant;
Varieties of the fast food restaurant
2) How many millions of yuan of liquidity is the daily working capital
(mainly used for emergencies as well as temporary stocking)
3) For the accounts, there are daily accounts and monthly accounts. To do day-to-day accounts, monthly accounts, quarterly accounts, quarterly accounts, year-end ledger, so that the profit and loss of the enterprise in the accounts at a glance, to avoid the blindness of business management.
Note: Because just opened, so in a variety of expenses to be carefully calculated, but to ensure the quality of meals, try to put the price down.
VIII, Appendix
Appendix 1 Legal Requirements
In order to ensure food hygiene, to prevent contamination of commodities and harmful factors on the human body, to protect the health of the people, to enhance the physical fitness of the people, in strict compliance with the state, the relevant local laws and regulations require specific as follows:
A food production and management enterprises and food vendors must first obtain the health administrative department issued a Health license, before applying for registration to the administrative department for industry and commerce, without a health license, shall not engage in food production and business activities.
Food producers and operators are not allowed to forge, change, lend health license.
Weight loss restaurant plan business letter 2A restaurant name: XXXXXX. naming rule description: low-key, simple, easy to remember, with characteristics (here the characteristics are not said to directly reflect the flavor) but not wacky, no more than four words, not with Hunan characters. The current booking form is ?XXXX Restaurant? or? XXXX-so?
Second, the restaurant flavor: Xiangdong region's farmhouse flavor-based
Third, the restaurant is expected to area: 280 ~ 350 square meters
Fourth, the target city: Guangzhou
Fifth, the site selection requirements:
1, in the surrounding 1 miles at least one medium-sized residential area, the best around a certain amount of mobile population, should be white-collar workers to and from the target area or rental housing;
1, in the vicinity of 1 mile, at least one medium-sized residential district, around the best amount of floating population, should be white-collar workers to and from the target area; or rental housing; or the target area. Or rental target area;
2, if the conditions can not meet the first point, the location needs to be more convenient transportation, to and from a certain amount of private cars and people with the ability to consume can be seen prominently in the location of the restaurant;
3, the rent can not be more than 60 yuan / square meter, 40 yuan / square meter for the best, preferably the first floor there is a 10M2 in and out of the store, the main business area On the second floor;
4, the restaurant itself needs to be able to park 7 ~ 10 family car capacity, or no more than 200M nearby parking lot.
Overall evaluation of the site selection, due to the novice investment funds should not be too large, so the location of the restaurant can not be now very busy, but hope that the flow of more people, and has the ability to consume, I hope that through the restaurant's flavor characteristics can attract old customers, the requirements can be done in three months after the profit of 10,000 yuan / month.
Six, the restaurant layout requirements: the internal requirements of the hall can be placed 4 people small table or small round table 12 ~ 15, 10 large table 4, 16 square meters of boxes (4 * 4M specifications) 4 ~ 5. (But specifically depends on the layout of the store)
Seven, the restaurant opening budget:
1, rent: two by one rent, to 300 square meters, each square meter is expected to be 50 yuan, this should be paid once 45,000 yuan; if the area of the discrepancy, in any case, can not be more than 50,000
2, decoration and design costs: 800 yuan
3, the cost of decoration: A B, the facade of the external decoration can highlight the characteristics, conspicuous, but not exaggerated cost of X yuan; B, the internal hall decoration style to highlight the main farmhouse flavor, decoration in general, but the requirements of the decoration can not be odor, the cost of X yuan; C, the kitchen area of 40 square meters, the renovation emphasizes sewage, ventilation, the cost of X yuan; D. Toilet two, men's toilets for 1, 5 square meters, women's toilets for 1 square meters, the requirements of the ventilation, the other No special needs, decoration X yuan. Buy their own materials, the total **** is expected to 80,000 yuan
4, the cost of licensing: the requirements of fire, environmental protection, health permits and business licenses, etc., the cost is expected to be 60,000 yuan
5, the cost of purchasing paraphernalia: A. 3 sets of air conditioning 5P, the box 4 sets of small 1P air conditioning, **** yuan (may also be used in the central air conditioning); B. Ten ceiling or wall fans, **** 3000 yuan, C, Two refrigerators, two freezers, a disinfectant cabinet, its total of 10,000 yuan; D, kitchen utensils, ***4. 5 million yuan; E, tables and stools, ***5,000 yuan; F, other (please see the list), *** counted 2,000 yuan, G. 1 automatic washing machine, 1,000 yuan
6, other unforeseen costs, 2,000 yuan
Eight, the restaurant decorating style description:< /p>
1, facade decoration requirements conspicuous, highlighting the characteristics, not exaggerated, concise, reflecting its level of consumption
2, the hall description: A. Tables and stools using the original wooden color of the size of the eight immortal table and long benches, or the use of the appearance of a more robust size of the round table, the size of the round table on the overlay on the better beige tablecloths; B. Walls and halls in the original columns of the 1M2 or so the following to the dark tiles Hall in order to decorate the purpose of self-supporting columns are mainly in dark color, Tianhua plate is not completely decorated, the use of spotlights, spotlights above the Tianhua plate sprayed black, the hall lighting requirements are soft, but the desktop lighting requirements are bright. (Here only my ideas, the actual to the final design shall prevail)
3, box decoration and hall the same
4, other no special requirements
Nine, staffing:
1, the kitchen: ***6 people, 1 chef, 2 sous chef, 1 side dishes cut vegetables, 1 washing staff, 1 wash / pick up the dishes staff
2, the box: Calculated with 5 boxes, 5 waiters,
3, hall: 5 people, 1 for every four tables
4, other: 1 other temporary staff (mainly for service breaks when the rotation), the owner of the store 1 person.
Ten, the breakdown of operating costs:
1, property management costs: each square can not be more than 2 yuan / month, to 300 M2 *** count 600 yuan / month
2, sewage costs: 600 yuan / month
3, water and electricity costs fuel costs: water and electricity 4000 yuan / month, fuel 2000 yuan / month (temporarily calculated in this way, if the more fuel, the better the business) more, the better the business)
4, personnel costs: A. Salary: chef for 1800 yuan / month, the sous chef for 1400 yuan / month, the other are 1,000 yuan / month, *** counting 1800 * 1 + 1400 * 2 + 14 * 1,000 = ; B. Accommodation and fire food costs: accommodation for 2,000 yuan / month, the fire cost of 200 yuan / person / month, *** counted 18 * 200 = 3600 yuan / month
5, depreciation costs:
6, raw materials: A. Raw materials, *** yuan / week
7, other unpredictable costs: 1000 yuan / month
XI, dish description:
1, adhere to the two special features: A. Green and healthy food; B. Xiangdong region of the authentic farmhouse flavor, roughly 30% of the dishes in the general Hunan restaurant can not eat.
2, adhere to the new push: A, constantly launching new dishes, two new dishes per month; B, with the seasonal changes, and replacement of dishes
3, the consumer level positioning: with the address of the front of the surroundings related to the initial set at an average of 35 ~ 60 yuan / person.
Overall, the farmhouse characteristics and green health as a selling point to, not the same dishes in order to buy a relatively high price, and to achieve a relatively high profit
XII, direct cost estimates:
Direct costs mainly include, oil, salt, a variety of condiments, as well as raw materials that make up the dishes.
1, specialties (挙头产品)成本控制在50%
2, mid-range but generally rare Hunan restaurant, the cost of control country 40%
3, mid-range common cost control in 60%
4, low-grade common dishes control in 30%, such as the main vegetable-based.
Reduce the direct finished product without changing the quality of the dishes
13, the final cost accounting:
1, the opening costs (in yuan):
Cost categories Amount
Rent
Design 800
Renovation
License fee
Purchase of large electrical appliances
The kitchen is a very good place to start.
Kitchen appliances
Tables and stools 5000
Purchase of appliances costs other 2000
Other 2000
Total
2. At the end of each month to account for the incurred costs costs (in dollars):
Personnel costs
Property costs 600
Sewerage costs 600
Utilities Fuel 6000
Raw materials
Other 2000
Rent
Total
3. Need to prepare funds:
Start-up costs + two months of incurred expenses =
4. Survival turnover:
Survival turnover of $ / month, which is equivalent to An average of 2,000 yuan a day
5, the minimum capital preservation turnover:
Preservation to be added to the cost of the store manager (my fee), depreciation costs (calculated over 5 years), the amount of fixed investment and monthly incurred expenses of the bank interest rate (calculated at 3%): + + 4830 + * 0.03 = $ / month
XIV, other problematic points:
The planning arrangements. The lease requires the landlord to provide a three-month rent-free period, the first month to apply for various documents related to the business, the second month to prepare for the renovation, and the third month to prepare for matters related to the opening of the business.
Weight loss restaurant plan business letter 3First, the market outlook
In China's sustained rapid economic development, the catering market continues to be active in the context of mass catering has become the main market of China's food and beverage industry, the core competitiveness of the enterprise turned by the catering brand, the chain of development will become the main mode of business expansion. At the same time, the independent cuisine, management and service innovation is becoming a good and fast development of the catering industry, the central link, standardization will be a good and fast development of China's catering industry, the basic requirements. Therefore, in order to be in the elusive market foothold, chain restaurant model development is a good choice. Optimistic judgment of the current economic development situation on the chain of catering industry development, will be conducive to the chain of catering enterprises continue to adjust the company's development strategy in accordance with the external environment and their own conditions, in order to gradually realize the optimal development model.
Second, the store profile
The store hair belongs to the food service industry, mainly providing Chinese lunch and dinner, including a variety of different special stews and snacks from around the world, absolutely delicious and nutritious. Warm Home is located in the student street of Fujian Normal University, the main source of customers are students, the store is a low-grade restaurant at the beginning of the future will gradually develop into a Chinese restaurant chain like KFC, McDonald's. The management team of Warm Home is made up of a team of professional staff and a team of professional staff, who have been working together for a long time. Cozy House management team consists of ? Three people, another chef (experienced and skillful) and two waiters. Our team is characterized by being out of the box and aggressive. Innovation, down-to-earth, hard work, and progress is our store as a sense of understanding and rational analysis of the integration of corporate culture.
As a newly established energetic group, we will face very fierce competition in the market, whether we can accurately and effectively find new entry points and highlights of the catering industry will be the key to our success and profitability. It is in this regard, our store to choose nutritional catering, unique design and high quality service as a breakthrough, the introduction of tonic stew and home service concept, so that every consumer in the high nutritional experience at the same time to the general warmth of home.
Three stores business purposes and objectives
Warm Home Catering business philosophy and purpose is all customer-oriented, customer first, we will always uphold the ? The customer is always right? This basic principle, and strive to improve the quality of service to customers to create a home-like warmth. Warm Home strives to stand firm in 2011 in the teacher University Street, and according to the operation of the profitability of the university city schools to open branches, and ultimately in the university city in the catering industry to occupy a certain share.
Four specific steps to open a store
1 budget assessment and preparation of funds
2 store address selection: Fujian Normal University student street
3 store decoration: characteristics, reflecting the warmth of the home, the light should be soft
4 store equipment purchase: plates, pots and pans, tables, chairs, the purchase of lamps
5 the staff of the recruitment of chefs, waiter recruitment
4 the purchase of equipment and equipment: plates, pots and pans, tables, chairs, lamps
5 store staff of the recruitment of chefs, waiter recruitment
6 store opening: opened in May 2011, opening two days of 10% discount promotion to increase awareness
7 normal business
5 marketing strategy
Pre-publicity:
1 Internet marketing: QQ alumni and blog sites through the publicity and marketing
2 advertising and marketing (flyers): Distribute flyers
3 word-of-mouth marketing: through the surrounding students or customers who have tasted the publicity
4 the first day of business a purchase of 20 yuan free card
5 support for student activities, sponsorship of banners
business:
1, pay attention to the management of the relationship with the customer (to remember the name of the main customers taste, more communication with customers);
2, incentives: points for gifts;
3, closer to the distance with the students, for student-related activities in cooperation with activities (such as food show show)
4, focus on quality service to promote word-of-mouth marketing.
5, as far as possible to sell membership cards, 10 yuan each
Membership card:
All customers who buy a card when consuming 10% discount, consumption can be points, accumulating a certain number of points can be exchanged for gifts
Six, the restaurant management structure
store manager and cashier 1, a chef, waiter 3.
The operation concept focuses on the following points:
Cultural characteristics: health care, humanistic care
Product characteristics: nutritious with hometown characteristics
Service characteristics: moving service
Environmental characteristics: warm
VII, market analysis
1 Market Demand Analysis
With the rapid development of our national economy, the residents of the country have a lot to do. With the rapid development of the national economy, the residents' living standards are getting higher and higher, the demand for catering consumption is getting stronger and stronger, and the turnover has been maintaining a strong growth momentum. According to statistics, in the past five years, China's catering industry has been growing at a rate of about 18% per year, which is roughly twice as fast as the development of GDP, and it can be said that the whole catering market is developing well. Due to the large population and the continued rapid development of China's economy, the ? Food is the most important thing for the people. In the cultural context, China has become the world's largest catering market.
Fujian Normal University Qishan campus has more than 30,000 students, coupled with the rapid development of the economy, has a huge catering market. In the past, college students only pursued a material subsistence, not the pursuit of nutritional comprehensiveness, and now many college students in the pursuit of subsistence at the same time more the pursuit of nutrition, so nutritional products should be a huge market. As most college students are studying outside, coupled with the pressure of the real world, homesickness is inevitable, and the warm home catering to provide nutritional supplements stew and home services, just to meet the needs of modern college students in the material and emotional needs.
2 market competitor analysis
Fujian Normal University student street stands large and small catering stores **** 40, of which the larger 14, the other are some small fast-food restaurants or small stalls. All of them are doing very good business, and their owners are earning a lot of money. On the surface, it seems that Cozy Home is facing great pressure to enter this market. However, after careful consideration, this is actually not the case. In the past, college students at off-campus dining, figure is fast and cheap and fun, but with the improvement of health consciousness, many college students are pursuing in the high-quality health under the catering service store to eat. In addition, the service quality of the catering stores in the student street is not very good, the dining environment is crowded and dirty, and the most important point is that they only provide material enjoyment and ignore the customers' spiritual pursuit. Warm Home launched a high hygiene conditions, home general service, can cater to this market demand, should be able to occupy a place in the fierce market competition in the student street.
Eight, financial analysis
1. According to calculations can be initially derived from the restaurant opening start-up capital of about 19,600 yuan (site rental costs of 4,000 yuan, food and beverage health permits and other documents such as the cost of applying for the cost of 600 yuan, the store decoration costs 15,000 yuan
2 pre-promotional: 1,000 copies of the flyer 200 yuan, sponsorship of the banner of 150 yuan, 200 card 100 yuan
3. The cost of the operation phase (monthly) includes:
Staff wages: chef monthly salary of 4,000 yuan
waiter 3 3 * 1,500 yuan
store manager and counter 1,500 yuan
material purchasing costs: 15,000 yuan per month
utilities and fuel costs: 500 yuan
IX, market risk
The market is constantly changing, so we must take into account the risk of the market, specifically without the following types of risk possible:
(1) is the risk of the development stage of the project, the market may be at the same time, the opening of similar restaurants.
(2) rising prices, the price is not easy to raise
(3) turn over the table rate is not high
X. Countermeasures
l, the store focuses on hometown specialties around the home of the nutritious products, to create a warm atmosphere of the home
2, strict management, regular training of personnel, to create a moving service.
3, encourage customers to positive feedback, real-time adjustment.
4, student recommendations, menu renovation