The price of barbecue in Zibo is relatively close to the people, such as "per capita 100 is full and cool" mentioned by some shop-exploring bloggers. Delicious and cost-effective, with the spread of social media and short videos, it is easy to form a grass planting effect.
Secondly, the competition is cultural tourism resources. In front of many first-tier tourist cities, Zibo has no obvious advantages. Now, the top leaders of the cultural and tourism departments in many places have left the scene in person and appeared on social media to speak for the places. However, if they promote and market local tourism, bullying and deception still occur frequently, and foreign tourists will be dissuaded.
At the same time, Zibo's tolerance for barbecue, a catering format, is in sharp contrast with the attitude of some cities that ban open-air barbecue across the board. It can keep the proper fireworks atmosphere in the city, and it can also release goodwill to merchants and consumers.
The success of Zibo lies in its continuous improvement and upgrading of the urban cultural tourism environment on the basis of its unique diet, so that local consumers and foreign tourists can enjoy a convenient and pleasant food experience.
It can turn barbecue, a popular American food, into a cultural tourism IP of a city, which is popular all over the country and can maintain a good reputation for so long. This success is by no means accidental. Behind the gourmet business, we should see the efforts of a small and medium-sized city in optimizing the urban tourism environment and business environment.