seeing your sincerity and eagerness urges us to give you a serious answer. I learned slowly from a layman, and I think my experience can help you better than that of a professional.
First, break the nouns:
The sales model you are asking is actually channel selection, that is, where to sell.
the channel determines who buys there.
second, the principle of speaking:
1. The channels are different. No matter what channel, there are corresponding investment standards of people, money and materials, and you should make a choice according to your resource mastery. Shangchao, grocery store, mom-and-pop store, wholesale market, campus, evening show, catering ... In fact, the channel is basically the same. Shangchao pays more money, catering needs more people, and mom-and-pop stores need more promotional items. In addition, Shangchao pays a lot in the early stage, while mom-and-pop stores pay a little in the early stage. The concentration of Shangchao people is high, and mom-and-pop stores are everywhere, with high penetration.
2. the right one is the best. No matter what products, there are the most suitable channels to choose from. Your product type is known, but you still need to make a more detailed analysis of consumers, who is eating, who is buying, where to buy, how to buy, and when to buy (similar to 5w1h in news). Knowing this, you can make basic decisions.
3, a thorough. After choosing a channel, you should put all your energy into it for half a year to master the consumption habits of consumers, as mentioned in the previous article. For example, e-commerce, specialty stores, home delivery, etc ...
4. Benchmarking. If you want to enter the supermarket, you should choose a system that is easy to enter and has certain influence, choose 1~2 stores, focus on bombing promotions, advertisements and personnel, and the sales volume will be sure. Other stores and other systems will naturally pay attention to it, so the difficulty of entering other systems will be reduced. Nowadays, it is very difficult to rely on persuasion. Only when everyone sees the sweetness and takes the initiative to come to you, the chances are great.
5. Opinion leaders. People live in society, and people's behavior is influenced by the surrounding environment. Opinion leaders are the most influential people in the crowd. For example, your products are introduced to high-end people and high-end circles such as civil servants, banks, securities, entrepreneurs' federations, and they naturally help you influence them. There are many specific ways and skills, so I won't talk about it for the time being.
6.
3. Operation steps
1. The order of the above principles is also the order of operation. At the same time, every detail needs to be implemented and planned with brains.
2. Step 1, understand the characteristics of consumers (what kind of occupation, personality, gender, age, circle and favorite people are consuming your competitors);
Step 2, put them into one circle. If there are less than five circles, you can definitely classify your consumers clearly. If there are more than seven, you should classify them again.
Step 3, tell them the value your product brings to them in advertising language;
the fourth step, at this time, you must know exactly what channels to use to sell, so the key of this step is to contact consumers, whether it is sales related, promotion, briefing, or non-sales related surveys, parties, membership activities, Weibo WeChat interaction, etc., you must contact them at any time.
the fifth step, there is no fifth step, if there is, it is to summarize and improve.
3. I don't know the specific products, and I can't be more specific, so I'll stop here.
I wish you success!