Business May Day activity theme program (selected 6)
In order to ensure that the activities can be carried out in an orderly manner, it is necessary to formulate a program of activities in advance, the program of activities is a detailed analysis of the specific activities to be carried out in each step of the study of the written plan formulated. How to write an activity program can play its role? The following is I help you to organize the business May Day activity theme program (selected 6), welcome to read and collect.
Merchants May Day activity theme program 1
"May Day" festival will be the second peak season of sales we face, during this period, "May Day" long vacation, increased passenger flow, strong demand, in order to better seize this opportunity, specially launched! This special planning activities, let's take a look at the specific content of this May Day Labor Day shopping mall activity design!
First, the background of the event
After the Spring Festival, "May Day" Festival will be the second peak season of sales we are facing, during this period, "May Day" long vacation, increased passenger flow, demand is strong. Strong, in order to better seize this opportunity, the launch of this special planning activities, this promotion will be through a certain amount of low-priced sensitive goods and seasonal goods promotion, pulling around the customer base, solid weekly customer base, so as to establish the image of the good when the family.
The theme of the event
The feeling of home, the price of fun.
Third, the activity time
xx month xx ~ xx month xx.
Fourth, the purpose of the activity
Let customers and friends spend a relaxing, leisure, entertainment, money-saving holiday, enjoy the happiness of the family shopping, so as to promote the holiday consumption, improve the sales of the store.
Fifth, the activities of the location
Store promotions.
Outside the store to contact the daily chemical category, dairy products and other manufacturers to do off-site promotions, to contact a large off-site promotions (performances) and other activities.
Six, the form of promotion
buy gift, on-site sampling, lottery and so on.
Seven, the activities
1. "May Day", I want to xx yuan, xx yuan goods concentration camp, composed of goods goods on sale area (small food, small general merchandise, daily necessities, etc.), to do the cover.
2. Commodity discount purchase: a one-time purchase of xx yuan . Customers can enjoy discounts on rice / xxg, xx discount per person limited to xxkg.
3. Where a one-time purchase of xx yuan or more customers and friends, with a computerized ticket, you can participate in the lucky draw activities, xx yuan xx times, buy more chances to buy more chances to win the prize the more chances to win, and so on the small ticket is not cumulative, up to no more than xx times (out of the field counters, home appliances do not participate in this activity). Can be lucky to get the following generous prizes:
First prize: a gift worth xx yuan (a total of xx).
Second prize: a gift worth xx yuan (xx copies).
Third prize: a gift worth xx dollars (xx copies).
Fourth prize: a gift worth xx yuan (xx copies).
Fifth Prize: a gift worth xx dollars (xx copies).
Note:
1. Prizes are drawn on the spot on the same day, and the shopping ticket is not cumulative (multiple multiple).
2. All employees in the store are not allowed to participate in this activity.
First, the purpose of the activity
In order to celebrate the "May Day", preferential new and old customers, to improve my brand awareness and sales performance of the electrical city, especially in 20xx May 1 ~ May 3 period held a period of time. Three days of "Celebrate 'May Day', happy shopping in the jackpot" promotional activities.
Second, the scope of activities
I electrical city in the x region all chain stores are to participate in this activity.
Third, the theme of the event
Celebrate the first of May, happy shopping in the jackpot.
Four, awards
100% of the winners, the specific awards are set out in the table below.
List of prizes
Prizes Winning quota prizes
The first prize of 2 per day each prize a brand-name refrigerator
The second prize of 5 per day each prize a brand-name electric bicycle
The third prize of 30 per day each prize a brand-name kettle
Participation Prize awards each prize a brand-name x laundry detergent (200g) a bag<
Five, lottery rules and methods
(a) lottery rules
During the activity period, where in my electrical city on the day of the whole cumulative consumption of 500 yuan can participate in the lottery, full of 1,000 yuan to participate in the two, and so on, and so on, buy more, more, on no cover item.
(B) Drawing method
Receive a raffle ticket with the shopping ticket, each 500 yuan shopping ticket can receive a raffle ticket, each raffle ticket can be drawn once. During the activity period, customers can go to the special lottery office at the entrance of the mall to participate in the lottery at any time with the raffle ticket. The prizes will be distributed immediately after they are drawn.
Six, the activity publicity
In order to ensure the visibility and effectiveness of the promotion, the promotional activities to be used to publicize the following table.
List of publicity methods for promotional activities
Specific implementation of publicity methods
Activity on-site publicity
1, posters, leaflets, hanging flags, folding pages, POP
2, banners, arches, balloons
Combination of publicity media
1, the newspaper media: the choice of the "x Evening News", "x Times", "Letters", "Letters", "Letters", "Letters", "Letters", "Letters", "Letters", "Letters", "Letters", "Letters", "Letters" and "Letters".
2, radio media: choose x traffic station, x health station
Other auxiliary publicity DM ads
VII, personnel arrangements
(a) items to prepare the staff schedule
During the promotional activities, the required items to prepare the plan and the personnel in charge of the arrangements are as follows
The goods preparation personnel arrangement table
Material name plans to be in place time responsible for the availability of Remarks
Promotional items
Prizes
Media publicity
Raffle table (raffle box)
Merchants May Day activity theme program 3A. Activity time: < /p>
x month x day-x month x day.
Second, the purpose of the activity:
May is a golden week, there are several major festivals throughout the month such as: May 1 International Labor Day, May 4 Youth Day, Mother's Day, June 1 Children's Day and so on. In order to better promote sales, increase unit price, and produce a more influential social effects, further enhance the Huijia's corporate image.
Theme of the event:
Celebrate the first of May, enjoy the convenience of the affordable, to win the wonderful prize.
Fourth, the campaign slogan:
May Day shopping xx, shopping in the jackpot; low prices to the end, the good work non-stop.
V. Advertising:
x month x - x month x, outdoor advertising spray painting to introduce the promotional activities, body banners, door banners, store POP, radio propaganda.
Six, the scene layout:
The entrance banner, summer hanging flag, special price area hanging xx block, up and down the elevator x publicity signage, flat step ladder advertising posters, hollow giant banner x.
xx days - xx days outdoor advertising spray to introduce the promotion, body banner, car banner, in-store POP, radio propaganda.
VII, the activities of the strategy:
(1) May Day Golden Week, low prices to the end, the launch of a phase xx poster x month x to x month x, single product classification, fresh xx, food xx, non-food xx, counter xx, the old store xx.
(2) May Day shopping xx, shopping in the jackpot.
(3) Low prices to the end, the good work non-stop.
(4) May 1, x session of the labor song youth karaoke competition finals, the big waves of the show, the group of stars to see the present day.
(5) May x youth style, unlimited vitality Youth Day wonderful cultural performances
(6) May x May Day shopping xx, shopping in the Grand Prize Lucky Draw party, wonderful performances (internal staff).
Activity theme:
May Day promotion.
Activities:
A deep breath of the taste of the sea
In the x month xx to x month x day period, where a supermarket outlets shopping full of xx yuan customers, you can carry out on-site lottery, draw the lucky xx four-day tour of the quota to the xx the end of the world to feel the "taste of the sea". The flavor of the sea".
Grand Prize x
(x stores **** xx name) each prize xx four-day trip quota.
First Prize x (x stores ****xx names) each prize xx a vacuum cleaner.
The second prize xx (x stores **** xx) each prize xx rice cooker a.
Encouragement of the second prize xx (x stores **** xx) each prize xx rice cooker.
Encouragement Prize xx (x stores **** xx) each prize xx a roll of film.
Second, clothing discount their own master
In x month xx to x month x period, where in a supermarket shopping malls to buy men's, women's, pajamas, etc. customers, with a computerized ticket can turn the lucky carousel, turn a few discounts, the customer can enjoy a few discounts in cash discounts.
There will also be a clothing show and clothing rush during the event.
Clothing rush activities, held twice a day, to a minimum of x discount.
Third, the May Day surprise trio
A play: the city to the lowest (a variety of commodity prices city to the lowest, cheap to the extreme).
Duet: 200,000 points card customers "May Day" to give back.
During the period of x month xx to x month x, all points card customers with points card can buy designated goods in a supermarket special offer.
Trio: happy shopping lucky you
x month x to x day, a one-time in a supermarket shopping full of 30 yuan customers can participate in on-site activities, a wealth of prizes, never empty. Prizes are: beautiful box of paper, x kilograms of rice, xx milliliters of edible oil.
Fourth, the supermarket "May Day" part of the special goods: (a)
During the May Day a supermarket **** launched a nearly 1,000 kinds of special goods, including daily necessities, food, electrical appliances, clothing, fresh and other kinds of commodities (the final interpretation of this activity to a supermarket all)
Merchant May Day activity Theme program 5First, the theme of the event:
The new suit debut dazzle color strikes the pinnacle of feedback to meet the May Day
Second, the time of the event:
April 30th -May 7
Three
Activities a: a coupon in the hands of the whole city
Activities: During the activity period, the customer cumulative shopping day full of 251 yuan (members of the full 151 yuan), you can get through the city coupon a (shopping malls and other businesses can be used), jewelry need to be full of 551 yuan (members of the full 351 yuan)
Activities: during the activity period, customers cumulative shopping full of 251 yuan (members of the full 351 Yuan)
Remarks:
1, with a membership card to enjoy the membership benefits
2, small ticket is limited to the day of the total
3, the total of 502 yuan (members of the total of 302 yuan) can get two, and so on. Each person is limited to a maximum of 3 tickets.
4. Tongcheng coupons can only be used one at a time for purchasing departmental goods.
5. See the instructions on the back of the coupon for how to use the coupon
Note to cashiers:
(1) When receiving the coupon, pay attention to the integrity of the coupon, and the coupon will not be accepted if there is only the original coupon or only the secondary coupon.
(2) When receiving the coupon, you can just tear off the secondary coupon of the coupon, and return the original coupon to the customer. Gift location: the second floor of the home museum doorway implementation: the activities of the scene need to be 4 staff (morning and afternoon shift each 2), one person is responsible for the cumulative shopping ticket, in the shopping ticket (microcomputer, manual) back cover "has been rewarded" chapter and the issuance of the Tongcheng coupon, the other is responsible for the registration of the Tongcheng coupon release form (check the customer's membership card and register the card number).
Activity 2: Lucky Draw
Customers shopping during the event, a single ticket full of 50 yuan (jewelry counter full of 100 yuan) can get a lottery card, the higher the amount of consumption to get the more lottery cards. Lucky draw card is divided into a joint (customer retention joint) and b joint (lucky draw joint), customers must accurately fill in the lucky draw joint name, valid ID number, in the designated time to put the lucky draw joint into the lottery box, to participate in the lucky draw activities. Prizes: 888 yuan cash card, 50 yuan cash card, plush toys.
1, the lottery operating procedures:
The lottery site *** drew 24 winning numbers, after the announcement of the winning numbers, the winners need to go up to the stage according to the staff prompted to select the logo mark, each logo mark the back of the label is labeled with prizes, the winners to choose which logo mark to get the prizes labeled on the back of it.
2, raffle card collection
① Buy more get more free
Single ticket for each full 50 yuan (jewelry full of 100 yuan) can receive a raffle card, buy more get more, to 50 yuan (jewelry 100 yuan) multiples of the number of single tickets to receive unlimited.
Shoppers Note: Shoppers in the issuance of tickets, need to be indicated in the upper right corner of the number of raffle cards to receive, such as: a single ticket for customers to consume the amount of 1010 yuan (non-jewelry goods), the customer can be exchanged for a raffle card 20 (only take the whole number, the remainder does not count).
② small ticket is limited to a single, can not be added to more than one.
Emphasis: the same counter two items (respectively, 20 yuan and 30 yuan) on a small ticket, the amount of full card base, you can get a raffle card; such as two items opened two small tickets, each small ticket is not enough to get a card base, you can not be cumulative to get a raffle card.
③ Drawing card collection place: each floor of the money desk.
In order to grasp the loaded May Day "Golden Week sales opportunities, drive a new round of sales climax, and greatly enhance and complete the sales target, hereby launch the entertainment giveaway, the reason why we launched the entertainment giveaway, originating from the fashion of travel and stir up Childhood memories. Gifts are not isolated things, it must carry certain functions and associations. Playing flying chess, checkers, military chess, chess is the most common and very popular entertainment and leisure activities in life, plus there is no age, gender, time and place limitations. How to make consumers associate with our gifts, so that the brand to achieve the purpose of promotion and sales? In view of this, we unanimously selected the double-sided chess as a May Day holiday promotional giveaways to drive sales, at the same time gifts at a lower cost price distributed to you! Thank you for your cooperation!
Second, gifts:
Double-sided chess unit price: 6.5 yuan / box function: each box of two kinds of chess
Third, the theme:
turn the chess margins as long as you come
shopping that is sent to turn the double-sided chess (specials and accessories excluded)
Fourth, time:
May 1 - May 9
Fifth, the scope of:
All stores nationwide (except for special stores)
VII. strong>
Image - through the door hangtags, a3pop, high shelves, short shelves, and so on to create a festive and promotional atmosphere.
Personnel - familiar with the theme of the event, morale exciting
Shop - store environment: in accordance with the requirements of the display, the store to keep clean, neat
Music - -Play some rhythmic music, to create a festive and promotional atmosphere in the store to enhance the customer's desire to buy
Eight, broadcast
Customers and friends: Hello, welcome to the crossroads store, another year of Labor Day, the life of a fast-paced you are still busy it; or still in your ideal for a good job? Or still in your ideal goal and struggle, then at this moment, are you in the holiday before you choose a quick and easy way? Then come and click on the crossroads "turn chess edge, as long as you come" easy Jian it! We are launching a campaign to give away easy-to-carry Military Chess, Land Chess, Checkers, Go and various kinds of Turning Chess with your purchase! Whether you are on business trip, traveling, exercising, or at home, just turn your hand and enjoy the relaxing moments at will! Finally, all of us at Intersection wish you a happy holiday!
Nine, shopping guide language
Hello, welcome to the crossroads store, we are carrying out "shopping that sends turn double-sided chess" promotional activities, please feel free to see.