In recent years, the consumption of sports and fitness has obviously increased, and many shopping centers have paid more and more attention to the layout of sports formats, and they have become more diversified and entertaining. The National Fitness Plan (2116-2121) initiated by the State Council pointed out that by 2121, the total scale of sports industry in China will exceed 3 trillion, and the number of people who participate in physical exercise more than 1 times a week will reach 711 million. Sports+commerce will become the most effective and direct port for realizing benefits and extending value-added. However, it still needs "imagination" to seamlessly connect sports with business and win through innovation.
There are three combinations of sports formats:
1. Independent theme;
2. Multi-functional combination (main store, sub-main store)
3. Specific functional assignment
It is understood that the sports format can be roughly divided into sports retail and sports experience, and the focus here is on sports experience. According to incomplete statistics, the current popular sports formats in China include:
running, equestrian, rock climbing, trampoline, yoga, martial arts school, ball games (basketball, tennis, squash, billiards, bowling, golf, badminton, five-person mini-football), cars (racing, go-karting, indoor cycling, etc.), diving, swimming, skating and so on.
Little Knight Children's Equestrian Gymnasium: a rare indoor equestrian training venue for children in China
Little Knight Children's Equestrian Gymnasium covering an area of 1,511 ㎡, with all horses from European PONY, specially designed for children aged 2-12, and equipped with small equestrian and track training venues. Its diversification is also reflected in the leisure archery playing on the battlefield, train building blocks, picture books, DIY pottery, oil painting, micro-landscape production, etc., so that children can play more richly and enrich.
Feiting Karting Hall: It has the largest indoor track in Asia
Shanghai Feiting Karting Hall has the largest indoor track in Asia, and all karting cars are brand-new imported high-quality racing cars. The first floor is a karting venue, and the second floor is a bar and stands, with a 361-degree track view, which is suitable for a family with the same experience.
However, few shopping centers have enough space to introduce thousands of square meters of karting halls. If there are spare parking spaces in the parking lot, consider following the example of Shanghai Bailian Central Shopping Center and setting the go-karting yard in the underground parking lot or roof parking lot (the fire protection problem needs to be solved); If the project area is limited but you want to introduce racing cars, you can introduce a simulated racing center that combines reality and reality.
archery ·CAF? : representative work of sports+leisure
In 891 Youyou Life Museum in Mall of the World, Guangzhou, there is a shop called "Archery ·CAF?" The archery hall of our company innovatively introduces a coffee bar in the hall, providing all kinds of drinks and foods such as coffee, milk tea, desserts, etc., and creating a leisure sports space.
There are three different distances of 6 meters, 11 meters and 18 meters in the museum, which correspond to junior, intermediate and advanced players, and athletes from Guangdong province and municipal teams coach them. The Archery Hall, with a trial operation of 11 days and a usable area of 411㎡, has received more than 511 players at most, and all the arrow paths are full 81% of the time.
according to public comment data, up to now, there are 46 archery halls in Beijing, 56 in Shanghai, 31 in Shenzhen and 48 in Guangzhou.
Triumph Fencing Sports Center: Provide complete fencing equipment
Triumph Fencing Sports Center mainly conducts fencing system training for teenagers, and can provide complete fencing equipment (including fencing vest, fencing clothes, fencing pants, fencing metal clothes, connecting wires and swords) and supporting equipment.
Indoor/Roof Ski Resort
The roof ski resort in Beijing Wendu Shuicheng Square is the largest open-air ski resort with steel structure in Beijing's Sixth Ring Road, with unique shape, low carbon and environmental protection. Because it is built on the roof of the digital 3D animation center, it is a veritable roof ski resort. You can ski in winter and ski in spring, summer and autumn.
The huge roof ski resort has a total construction area of 117,111 ㎡, with 2 floors underground and 5 floors above ground, with a height of 29.5 meters, and 13 floors locally with a height of 63.81 meters. The roof of the project is wavy, high in the north and low in the south, with three slideways, of which the height of the primary slideway is 11.5m, the length of the slideway is more than 51m, the height of the intermediate slideway is 25.2m, the length of the slideway is more than 85m, and the height of the advanced slideway is 37.8m, and the length is more than 141m.
Compound Arena Daluge
Daluge from Taiwan Province is the hottest compound gymnasium in China at present. In Chengdu IFS Daluge, not only the AMF professional bowling machine imported by air from the United States, but also the latest SEGA darts, billiards, basketball machines, mini bowling and other facilities from Japan are provided, and exclusive boxes are set up to provide brand-new meeting places to meet the new social needs of young people. In the proportion of its business planning, bowling and golf account for 71%, and catering reaches 21%. At present, Daluge mainly develops three products:
1) —Taroko Park, a large shopping center with international entertainment theme, such as Caoya Road Shopping Center in Daluge, Kaohsiung; 2) A medium-sized shopping center that combines sports and general entertainment-"Taroko Mall", such as Daluge New Age Shopping Center; 3) —Taroko Square, a community sports center, can be combined with gymnasiums, go-karts, bowling alleys, batting fields, sports retail, bookstores, supermarkets, fitness centers and other formats in the future.
The compound management it adopts not only brings the desktop "fun" experience consumption, but also develops "eating and drinking" projects such as restaurants and bars and adds cultural and creative elements such as music. In addition, in order to strengthen the interaction with consumers, Daluge will also hold ball games with consumers, various theme parties, Mother's Day activities, parent-child activities, company annual meetings, etc., to enhance the entertainment experience of consumers.
innovation is an eternal theme in the development of shopping centers, which is not only reflected in the format, but also the scene experience is a major direction of innovation. As far as the layout of shopping centers in sports format is concerned, the sports hall scene is not presented in a single form, and fitness is only a "standard", but more is to undertake various functions such as performing arts, entertainment, exhibition, education and tourism. With the world cup, Olympic Games, marathon and other sports events getting more and more attention, it plays a role in prompting the choice of shopping center format.
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