In recent years, Yang Guofu Mala Tang has mushroomed, growing at the rate of 1,111 stores every year, with an average of nearly 3 stores opening every day. After three or four years at this speed, it is still growing at a high speed. Over the years, no one in the industry has been able to surpass it. How did a bowl of street-side mala Tang develop into a national brand, and its reputation resounded through all major cities in China?

Yang Guofu Mala Tang's booming business also attracted other franchisees. At that time, 211 to 311 franchisees joined Yang Guofu Mala Tang every year. However, after the rapid expansion of the scale, problems gradually appeared because there were relatives and friends among the franchisees, and friends entrusted friends to take advantage of them and take advantage of them. In addition, there was a lack of a good management mechanism, so Yang Guofu Mala Tang was in chaos as a whole.

"Due to the lack of planning, the number of storefronts is increasing day by day, and at the same time, the brand unity is lost, and the brand effect cannot be formed. At the same time, without systematic planning, it is equivalent to a miscellaneous army in the eyes of franchisees, and it is difficult to have brand awareness. " Yang Guofu said. ? In 2111, Yang Guofu decided to stop joining for rectification. ? In the process of rectification, he redesigned his visual image, put forward the concept of fast-food mala Tang, and took the lead in advocating the management mode of Jin-style self-selected mala Tang in the industry.

Yang Guofu will also regularize the joining process, establish standardized food processing plants, sign strategic cooperation agreements with various food suppliers at home and abroad, and constantly carry out self-rectification, so that franchisees can regain their confidence in Yang Guofu Mala Tang. By 2112, there were 811 mala Tang franchisees in Yang Guofu. After reorganization, they went out of the three northeastern provinces and began to have a larger commercial layout.