The catering industry can get the following benefits by marketing in Weibo:

1. Word-of-mouth communication of diners. Diners in Weibo, in the invisible to his thousands of fans to promote your restaurant.

2. own advertising platform. With a click of the mouse and a click of the mobile phone, you can distribute your advertisement to thousands of fans, and if fans like it, they will forward it to help you advertise again.

3. A platform for diners to communicate. Put a Weibo screen in the restaurant, diners can share their favorite food with the restaurant and other diners at any time, while negative information can be filtered directly in the background without being displayed.

4. Sales platform. Weibo has opened a reservation system, where diners can book directly: they can book by private letter, and they can send exquisite snacks through Weibo, which can also promote consumption.