1. Introduction to Tourism

Introduction to Tourism is a basic and optional course for tourism management majors, and the research object of this course is tourism activities. The main contents include the basic concept and theory of tourism, the composition of tourism activities and the influence of tourism activities. Through the study of this course, students can understand and master the basic concepts, theories and knowledge of tourism, and lay the foundation for the study of specialized courses. ?

2. Tourism economics?

Tourism Economics is a required course for tourism management majors. The research object of this course is tourism economic activities, that is, to investigate tourism activities from the economic side. The main content of the course is divided into three parts: the commercialization of tourism activities and tourism products, the realization of tourism economic activities and the benefits generated by tourism economic activities. Through the study of this course, students are required to apply the principles they have learned to analyze various contradictory movements and phenomena in tourism economic activities, and understand that the satisfaction of tourists, tourism enterprises and the governments of tourist destination countries or regions is the essential factor for the smooth operation of tourism economic activities. ?

3. Tourism psychology?

Tourism Psychology is a required course for tourism management majors, and it is an applied discipline that applies the basic principles, theories and methods of psychology to the tourism service industry. This paper mainly studies tourists' psychology of tourism service and tourism management. Through the study of this course, students can systematically master the basic principles and methods of tourism psychology and apply them to the management of tourism enterprises such as hotels and travel agencies. ?

4. Professional English?

Specialized Foreign Language is one of the basic courses for tourism majors, and it is a course aimed at improving students' professional learning and research ability in English-speaking situations. The course is mainly divided into two aspects: Tourism English and Hotel English. The former focuses on cultivating students' reading, writing and translation abilities, browsing related English texts such as Introduction to Tourism, Tourism Planning and Tourism Marketing, and teaching English-Chinese translation of professional knowledge, so as to browse the original English documents and publish scientific research results in English. At the same time, Hotel English pays more attention to cultivating students' listening and speaking ability. By studying the functions and responsibilities of different departments in the hotel, such as reservation department, front desk reception department, catering department, housekeeping department, engineering department and accounting department, it imitates English customer service scenarios and strengthens listening and speaking practice in order to improve students' professional application ability. ?

5. hotel management principles?

Principles of Hotel Management is a required course for tourism management majors. Starting from the basic principles of hotel management, this course studies and discusses the meaning, origin and development, types and grades of hotels, as well as the future development trend of hotel industry-hotel chain and group. This paper studies and discusses the basic management theories of hotels, focusing on organizational management, planned management, strategic management, safety management, etc. Its purpose is to require students to understand and master the basic theories and methods of hotel management, set off from Guangzhou to Europe and America, and improve management quality. ?

6. catering management?

"Catering Management" is one of the professional courses of tourism management, a science to study the rules of hotel catering management and catering enterprises, and the main content of the knowledge system of tourism management students. "Catering Management" takes the catering management process as the main line, and comprehensively and systematically introduces the operation processes, concepts, theories and methods of catering organization, business philosophy, menu planning, procurement, acceptance, storage and distribution of food raw materials, kitchen business and production management, banquet service and organization, catering sales management and catering promotion. It is a very practical management course. ?

7. Dietary nutrition and hygiene?

Dietary Nutrition and Hygiene is one of the professional knowledge courses for tourism management majors. It is the main content of the knowledge system of students majoring in tourism management. Through the study of this course, students can master the basic theory and skills of diet nutrition and hygiene; Understand the relationship between diet and human health; Master the measures of balanced diet and the principles and methods of nutrition recipe design; Master the measures and methods of fair cooking; Understand the basic knowledge of food poisoning and master the measures to prevent food poisoning; Understand the importance of catering hygiene management, and master the hygiene requirements and management methods in the process of catering production and service to meet the needs of catering management. ?

8. Travel agency management?

Travel Agency Management is a required course for tourism management majors, which mainly touches on the basic concepts, principles and methods of travel agency management, and discusses the human resources, marketing, business risks, finance and organization of travel agencies. Through the study of this course, students can master the characteristics and laws of travel agency management and cultivate their ability of travel agency management. ?

9. Tourism planning and development?

Tourism Planning and Development is a compulsory course for undergraduate education of tourism management major in colleges and universities. The course takes the tourism system composed of tourists, tourist destinations, tourism enterprises and institutions as the research object, and takes the structural planning process of optimal allocation of tourism resources and fair planning of tourism system as the main research content. The purpose of offering this course for tourism management undergraduates is to enable students to master the basic theory of tourism development and rules and lay a solid foundation for future tourism development and management. ?

11, hotel human resources development and management?

"Hotel Human Resource Development and Management" is a professional basic course for tourism management majors in higher commercial schools. Through teaching, students can master the basic principles and practical methods of human resource development and management in theory, understand the particularity and importance of hotel human resource management, and focus on cultivating students' understanding and utilization ability of important links of hotel human resource management, such as human resource planning, job analysis, employee recruitment and employment, training, salary management, work performance evaluation, rewards and punishments.

11. reception desk and room management?

reception desk and room management is a professional course to study the contents, methods and rules of hotel reception desk and room management. This course focuses on the process of room sales and room product production activities at the hotel reception desk, and starts from the characteristics of room products, and makes a comprehensive and systematic discussion on the room sales management and room product production management at the reception desk. Through the study of this course, students should master the work content and management focus of hotel reception desk and guest room management, and have a comprehensive understanding and intuitive impression on hotel reception desk and guest room. ?

12, entertainment industry management?

Entertainment Business Management is a subject that studies the general rules and management methods of entertainment projects in the business activities of tourism enterprises, and guides and improves the business activities of entertainment enterprises. This course focuses on the business activities of modern entertainment enterprises, systematically and comprehensively expounds the business characteristics and development trend of modern entertainment enterprises, and introduces in detail the representative project types, operating procedures and service characteristics. At the same time, it also requires students to master the personnel management, pricing and marketing methods of entertainment enterprises. ?

13, bar management?

The course "Liquor Knowledge and Bar Management" is an optional course for tourism management majors in hotels. This course identifies the theory and practice of bar management at home and abroad, and mainly teaches world-famous wine knowledge, the essence of bars and the design and configuration of bars, bar services, bar sales, bar business management, bar capital control and bar business evaluation and analysis. Through the study of this course, students should learn the skills and methods of planning, business operation, cost control and management before bar opening, and improve their ability to correctly analyze and solve the problems of bar operation and management. ?

14, cookery?

Culinary is a theoretical discipline to study and learn the food raw materials and cooking technology of dishes, and it is a basic course for tourism management majors. At the same time, cooking technology experiment is the main part of the culinary course. The main contents of "Culinary Science" include: knowledge of raw materials, processing of raw materials, side dishes, seasoning, cooking and technological experiments. Through the teaching of "Cuisine", students can learn and understand the theory of cooking process and systematically apply and master the processing skills and cooking methods in the experimental class to verify the "cooking technology theory" they have learned. In the future management of tourist hotels, we should combine the knowledge of the theory and practice of "Cuisine" to cultivate the ability to work independently, learn to distinguish dishes, and be good at analyzing and solving problems. ?

15, guide business rules and skills?

Business Rules and Skills of Tour Guides is a specialized course for students majoring in tourism management. This course takes the characteristics of the tourism market in the new century and the international standards of tour guides as the starting point, and strives to make a comprehensive and in-depth exposition of the relevant theories of tour guide service. The Shanghai-Xinjiang special tour line gives a comprehensive and systematic introduction to the latest requirements of tour guide operation procedures, so that students can initially have scientific and practical modern tour guide skills. ?

16. Kitchen administration?

"Kitchen Administration" is a management method to study the general rules of catering project management in the business activities of hotel enterprises, and it is a subject to guide and improve the business activities of catering enterprises. It is a professional elective course for tourism management majors in higher commercial schools, and it is an important course that students must study while studying the direction of catering management after systematically studying the basic and core professional courses. This course focuses on the production process of kitchen production activities and makes a comprehensive and systematic discussion in many aspects. ?

17. Principles and practice of service science?

Principles and Practice of Service Science is an elective course for tourism management majors. This course is based on the basic principles of service industry, and studies the basic theories of service industry, such as its basic characteristics, classification, basic management concept, service products and their characteristics, service organization and service quality. Based on this, the basic quality requirements of operators and service providers of tourist hotels are studied, and the service project design and service skills of tourist hotels are studied to ensure that tourist hotels improve their service level and quality, so as to improve the overall service level of China's tourism industry, especially tourist hotels, establish a good image and participate in the competition of world tourism. ?

18, food culture?

Food Culture is a specialized elective course. The course contents include: the development and utilization of food raw materials, technology, science and art in the process of food consumption, and customs, traditions, thoughts and philosophy based on food. It is about the knowledge of human beings or a certain nation under what conditions, how to eat after eating, and how to eat after eating. This course is based on the law of reappearing history and revealing; Clear facts and sum up experience; Elaborate science and inherit the essence; Based on the principle of expounding the essence of scientific inheritance, this paper makes a special introduction. It is said that it reproduces the law of historical revelation because human diet life is a comprehensive reaction of civilization benchmark and cultural elegance in a certain historical stage; The achievements obtained are incomparable to other nationalities and are national treasures. The phenomenon of food culture is universal and has deep connotation, and any phenomenon of food can be answered by its background. After all, food culture should reflect and reflect the historical achievements of national culture on the spiritual level. From this specific field, it shows the quality and intelligence of this nation, and also indicates the development prospect and the tasks we face. ?

19. Tourism geography?

Tourism Geography is an optional course for tourism management majors, and the research object is tourism resources, the tourism object of tourism regional complex. Its main contents are tourist geography, tourism resource geography, tourism traffic geography and tourism information map, in which tourism resource geography includes general knowledge of tourism resources and relevant knowledge principles of development and appreciation. Through the study of tourism geography, students can have a full understanding of tourism resources, master the general theoretical knowledge of tourism resources, and lay a good foundation for the study of tourism development tour guide professional courses.

1. Tourism management major is a new discipline established with the development of China's tourism economy and tourism industry. In China, this discipline has only been produced for twenty years, but it has become an important discipline department in the management discipline system. Tourism management has been juxtaposed with business administration, and it is a first-class discipline under management.

2. This major trains first-line service and management professionals who meet the needs of tourism enterprises and institutions in the new situation. They have professional knowledge of tourism management, good ideological and moral quality and comprehensive quality, strong comprehensive professional ability and development foundation, and can engage in tourism management in tourism administrative departments and tourism enterprises and institutions at all levels.