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Rationality of setting minimum consumption in restaurants

It can be discussed from the following two points:

1 Minimum consumption is set to provide high-quality environment and service, and provide high-quality dining environment and service for customers, which definitely requires a certain turnover to ensure costs and profits. For example, many catering enterprises and hotels set the minimum consumption of boxes to prevent consumers from occupying a box when they order two or three dishes. In this case, it is impossible for catering enterprises to drive away customers; On the other hand, the operation of catering enterprises needs a certain cost, and tea, water and electricity need to be consumed. "Catering enterprises should also safeguard their own interests. Although some customers spend a small amount, they must insist on spending in the box, otherwise they will complain. After the hotel set the minimum consumption, this phenomenon basically disappeared.

2 in information economics, the function of minimum consumption is actually a famous "information screening" mechanism, which is a formal marketing tool for merchants, not an crooked way.

Of course, the minimum consumption of restaurants must be clearly indicated to customers, so that customers can make psychological expectations, and at the same time, it is necessary to humanize "charging". If customers lose their reputation because of minimum consumption, it will not be worth the candle.