catering activities can only be done to the point. Be differentiated, targeted and distinctive!

restaurants should find their own "characteristic positioning" before opening, and then decide whether you want to make a good start or not according to the business circle.

I have two marketing plans for your reference.

A restaurant has just opened, and there is no business. The boss feels stressed after looking at the food in the freezer, but he knows that his restaurant tastes really good and has its own characteristics, but it is not popular because it is opened on the second floor.

Finally, he introduced us to this restaurant for dinner. You should pay for the food yourself, but at least pay 1 yuan!

Many people don't believe it, so they come to eat. After eating, they really give 1 yuan money. The boss doesn't say anything, but smiles and sends the guests away, and tells them to grow up. Later, someone gave 11 yuan after eating, and the boss also smiled at the guests. So it spread all of a sudden, and several TV reporters came to eat. They ate about 411 yuan's food and gave them 1 one-dollar coins when they left. The boss also smiled at Fujian.

this restaurant was so popular that it was even on the TV station. Finally, the reporter interviewed the boss. Why did he use this method to make his restaurant popular?

the boss said that it took me five days from doing this activity to the booming business. In the past two months, my cost almost went to 51,111 yuan, but what I got was many times more than 51,111 yuan!

firstly, if I invite a provincial TV station to interview me, no matter how much it costs, others may not come yet, let alone CCTV. After that, the TV station will help me with publicity for free. The second is that I want to eat in my restaurant. It is definitely impossible to come alone. When I come, I will introduce my friends. These are all times to help me publicize, which is much better than the way we send leaflets on the street to solicit customers.

we used to eat in a restaurant. The first time I went there to have a meal, I saw "Yangmei wine brewed by my mother at home"!

after we ordered, the boss brought 2 Jin of Yangmei wine, which was really delicious. After eating and drinking, I later asked for 5 pounds. Of course, I had to pay for it myself. I felt that it was not bad when I first ate.

So there is bayberry wine on every table where you eat. This wine is suitable for all ages, and female friends can drink 1 kg. Moreover, if you drink, you have to eat vegetables, so originally, several people only need 5 to 6 dishes for dinner, and when you drink, you have to order more dishes.

In fact, this is also a good marketing tool. The first one is that there is wine brewed by mother when eating, which is very intimate. Although 2 Jin of wine was given, Yangmei wine is sweet, and everyone can drink it. When people drink, they will toast each other, and there is also an atmosphere of not getting drunk and not returning. After drinking a little high, consumption will be less rational, and the wine will cost a few more Jin.

of course, there are many marketing activities in the restaurant, depending on the purpose of the activities you want to do. There is a "31% discount when you enter the store, or you are polite when you enter the store". There are "how much to spend to send a fish head with chopped pepper worth 288 yuan" to guide consumption and increase the unit price of customers. If you send coupons to lock in customers, different effects should be targeted, and all of them will have the effect of "treating the right medicine"!