Keywords: Expo facilities; Transportation; Bed; Attractions; deploy
20 10 Shanghai World Expo is an international grand event integrating exhibition, commerce and sightseeing. In addition to the construction of the exhibition hall, the exhibition invitation and arrangement, its supporting service facilities, tourism market promotion, exhibition service and sightseeing reception are closely related to the tourism industry. A wonderful World Expo cannot be separated from the full support and cooperation of Shanghai, the Yangtze River Delta and the Expo circle tourism industry. Here, we mainly discuss the related facilities serving Expo visitors, and provide reference for the construction of Expo tourism facilities.
First, the market analysis of the allocation of tourism service facilities
Service facilities are configured for the market. Therefore, to build tourist facilities for the World Expo, we must first analyze the future visitors' participation in the World Expo, especially their different travel directions, transportation needs and accommodation behaviors. On this basis, the configuration scheme of related service facilities is put forward.
It is predicted that the 20 10 Shanghai World Expo will attract about 72 million Chinese and foreign tourists. Referring to the market structure of international world expositions over the years, combined with the fluctuation of Shanghai's tourism market in recent years, the development trend of Shanghai's surrounding areas and even the socio-economic development trend and the potential tourist population base, the spatial distribution of the 72 million tourists market of Shanghai World Exposition is 2011880,000, accounting for16.5%; Including Nanjing, Yangzhou, Zhenjiang, Nantong, Changzhou, Wuxi, Suzhou, Jiaxing, Huzhou, Hangzhou, Shaoxing, Ningbo and other cities, with 28.8 million passengers, accounting for 40%; Outside the "Yangtze River Delta" in Jiangsu and Zhejiang provinces and in Anhui Province, the number of passengers was108,000, accounting for15% a; Other provinces and cities in China180,000 person-times, accounting for 25%; According to the statistics of Shanghai tourism compiled by Shanghai Tourism Commission and the annual growth rate of inbound tourism in Shanghai in recent years, it is estimated that the number of inbound tourists in Shanghai will increase by 10% in the next seven years. Based on 2 million overseas tourists in 2006,5438+0, the number of inbound tourists in Shanghai will reach about 5 million in 2065,438+0, of which about 50% will visit the World Expo Park.
From the analysis of the above market structure, it can be seen that the main service targets of tourism supporting facilities are nearly 60 million foreign or overseas tourists. These 60 million domestic and foreign tourists need fast tourist transportation, corresponding tourist space, incomparable tourist attractions with the Expo Park, and international consultation and rescue services. Most Expo visitors will spend the night in Shanghai. There are only two kinds of people who don't need to provide accommodation services. One is about100000 tourists from Shanghai, and the other is some tourists from the Yangtze River Delta. Due to the opening of intercity rail transit in this area, the actual effective tour time and content of one-day tour are almost the same as those of today's two-day tour. In addition, Shanghai is a familiar place, so 40% of the "Yangtze River Delta" tourists. Therefore, the Expo will consider the accommodation of about 52.5 million Chinese and foreign tourists.
Second, the tourism traffic configuration
Traffic is the infrastructure to realize the spatial displacement of tourist flow. Facing the influx of Chinese and foreign tourists due to the World Expo, it is necessary for railway, highway and waterway transportation departments to optimize transportation resources, improve accessibility, transport tourists quickly and safely, ensure that tourists can enter and leave during the World Expo, and truly realize the effective enjoyment of tourism resources and service facilities in the Yangtze River Delta.
1. Run tourist trains and intercity railway trains.
Rapid railway transportation is of great significance to attract long-distance tourists, relieve the pressure of food and shelter for the peak crowd during the Expo and enjoy the tourism resources in the Yangtze River Delta. Therefore, relevant parties in Shanghai should actively organize or participate in the implementation of a new round of railway transportation hardware "changing the dynasty" and build Shanghai-Nanjing intercity rail transit, Shanghai-Hangzhou intercity rail transit and Beijing-Shanghai high-speed railway. During the World Expo, more tourist trains will be opened to increase the number and density of trains between Shanghai and domestic tourist hotspots, so as to realize the convenience and speed for tourists from the Yangtze River Delta region and long-distance tourists to visit Shanghai.
2. Increase chartered flight tourism.
Transferring tourism to chartered flight is an important mode of transportation to solve the long-distance large-scale tourism flow. During the World Expo, strive for more chartered flight routes and implement chartered flight tourism business to major tourist sources at home and abroad, which can not only supplement the general air passenger transport industry, but also expand the tourism market as much as possible and bring more tourists to the World Expo. Therefore, on the basis of summarizing the practice of tourism in chartered flight, Shanghai should set up a tourism chartered flight company, do a good job in the development and promotion of the chartered flight market and expand the chartered flight market.
3. Increase special tourist lines and improve tourist traffic.
In recent years, Shanghai's special tourist lines connecting urban areas, suburban counties and surrounding areas have developed well, providing a new traffic guarantee for Shanghai and surrounding areas to become tourist destinations. In order to make it more convenient for Expo tourists to visit the surrounding areas of Shanghai, and to provide more convenience for surrounding tourists to visit the Expo, Shanghai should actively develop special tourist lines on the original basis to ensure that there are direct tourist buses between Shanghai and the main scenic spots in the Yangtze River Delta. At the same time, speed up the upgrading of tourist vehicles and vigorously develop new tourist vehicles with large capacity, high technology, low emissions and good comfort. The tour bus is comfortable in space, the seat conforms to human physiology, pays attention to modeling and color, can receive mobile TV, and gives visitors more "humanistic care" through dynamic interfaces such as computer animation, images and sounds.
4. Develop cruise tourism
As a tourist means of transportation, cruise ship is not only a supplement to land and air transportation, but also plays a "peak-cutting" role in accommodation. Shanghai is near the river and the sea, and water traffic should be an important part of the tourism traffic of the World Expo. Shanghai should build a developed water transport network for the World Expo. First, fully tap the potential of inland passenger transport, cultivate and expand cruise routes to Nanjing, Zhenjiang, Nantong, Yangzhou, Wuhu, Jiujiang, Wuhan, Yichang and Chongqing. Second, actively develop maritime traffic. In addition to developing domestic cruise business in coastal areas such as Ningbo, Zhoushan, Wenzhou, Lianyungang, Qingdao, Qinhuangdao and Dalian, we should also pay special attention to international cruise business and strive for more heavyweight cruise ships to and from Shanghai. Accelerate the construction of North Bund International Passenger Transport Center and Yangshan International Cruise Terminal.
5. Realize various traffic routes and their "seamless connection" with tourist spots.
In order to send tourists to the World Expo quickly and conveniently, and make use of the tourist reception resources in the surrounding areas, a perfect tourist transportation network should be established between Shanghai and the cities and major scenic spots in the Yangtze River Delta. Realize the "integrated traffic" between tourist spots and traffic trunk lines, tourist spots and central cities, and tourist spots; Shanghai urban area should realize "seamless connection" between public transport and the Expo site and tourist attractions, and "zero-distance transfer" between bus lines and rail transit, so as to provide convenient and humanized travel environment for Expo visitors.
Three. Configuration of hotel accommodation facilities
1. Bed demand forecast during the World Expo.
The demand for beds during the World Expo includes the number of domestic tourists coming to the park, the number of domestic tourists not coming to the park and the number of overseas tourists. In addition, it is also necessary to consider factors such as some tourists renting standard rooms alone. Use the following formula:
C=[(J×D÷T)+R+R']×( 1+B)
Among them: C- Daily bed demand during the World Expo.
J- the number of overseas tourists staying during the World Expo. It is estimated that 3.5 million overseas tourists will come to Shanghai (including those who don't enter the Expo Park).
D- The number of days for overseas tourists to stay in Shanghai is about 3 days. 8 days/person.
T- 180 days Expo duration
B- It is predicted that about 30% of tourists will rent their own standard rooms (twin rooms).
R'- About 6.5438+million domestic tourists who don't enter the Expo Park, with an average daily stay of 55,500.
R-the number of domestic tourists staying in the park every day.
Domestic tourists account for more than 80% of the overnight visitors in the whole Expo, so it is very important to calculate the bed demand of 50 million domestic tourists at different accommodation rates. The duration of the Expo is 180 days. If each tourist stays in Shanghai for one night, the average number of beds per day is 277,000, which is extremely low. According to the analysis of the number of domestic tourists staying in Shanghai over the years, many visitors to the World Expo will definitely stay for two nights, so the number of beds required is far more than 277,000. If 70% people stay for one night and 30% people stay for two nights, an average of 36 1 10,000 beds are needed every day; 60% people stay for one night, 40% people stay for two nights, and an average of 388,000 beds are needed every day; 50% people stay for one night, and the other 50% people stay for two nights, which requires an average of 465,438+06,000 beds per day; 40% people stay for one night, 60% people stay for two nights, and an average of 444,000 tickets are needed every day; 30% people stay for one night and 70% people stay for two nights, so an average of 472,000 beds are needed every day.
In fact, we have to consider the peak period of tourism, especially considering that unofficial tourists often go out on weekends as the core time. The same is true of the tourist flow of the World Expo, which will mainly focus on the weekend of half a year. According to the total number of overnight stays under different accommodation rates and the ratio of weekend nights, the number of overnight stays per week during the World Expo is obtained. Weekend is two days. For people who live in Shanghai for two nights and three days on weekends, it is impossible for everyone to choose a specific overnight time, so there will be three staggered overnight modes.
If we choose three representative domestic tourist bed demands: 393,000 beds per day, 637,500 beds per weekend peak and 572,900 beds per Saturday peak. Using the above formula, we can calculate that the actual daily average demand for beds in Shanghai during the World Expo is 679,000, 996,800 and 965,438+02,800 respectively.
2. Measures to balance the supply and demand of rooms
According to the development plan of Shanghai tourism and the natural growth law of Shanghai hotels, by 20 10, the total number of beds in various reception facilities in Shanghai will be about 400,000. This is only about half of the actual market demand during the World Expo. Solving the problem of room shortage during the World Expo has become the top priority of the reception work of the Shanghai World Expo. Due to the limited duration of the conference, it is not suitable for Shanghai to allocate sufficient supply resources for peak tourist flows for a period of time. While enjoying and optimizing the allocation of hotel stock resources in the "Yangtze River Delta" and "Expo Circle", Shanghai should implement the policy of total control and moderate construction of newly-built hotels, and try its best to avoid the risks brought by unconventional scale investment. Combining various factors and analyzing various conditions, we can take the following measures to alleviate the "excessive demand" for guest rooms during the World Expo:
(1) Enjoy the hotel reception capacity of Suzhou, Wuxi, Changzhou, Nantong, Zhenjiang, Yangzhou, Nanjing, Hangzhou, Jiaxing, Huzhou, Ningbo and Shaoxing in the Yangtze River Delta, and evacuate about 200,000 tourists to the above cities;
(2) On the basis of the natural growth of hotels in Shanghai, appropriately increase the construction of 50,000-80,000 beds, so that the total number of beds in Shanghai will reach 450,000-500,000 in 20 10. The newly-added beds should fully meet the demand of China mass tourism market in the 2nd/Kloc-0th century, with middle and low-grade rooms as the mainstay, and the ratio structure of high, middle and low-grade rooms is 2: 3: 5. Among them, we should fully consider the proportion of economy class.
(3) Open up new accommodation places through multiple channels, such as a series of simple accommodation facilities such as car camps, camping tents, drive-in cinemas, etc., and properly arrange people who may "blow out" in an instant as much as possible.
(4) Use all kinds of cruise ships, cinemas, bathrooms and other stock facilities to solve the accommodation difficulties of some tourists and create a new mode of combining ordinary consumption with accommodation consumption.
3. Table requirements and configuration
According to the number of visitors to the Expo and their catering consumption level, the table demand can be calculated by the following formula:
C=YL
Among them: C number of meals;
Y- number of tourists per day (person/day)
L Dining rate of visiting tourists (%)
R- the average number of receptions per table.
Among the 72 million Expo visitors, the average number of visitors per day is about 400,000. It is estimated that the dining rate of tourists in the Expo Park and its surrounding areas is 85%, with an average of 1.6 person-times per meal. From this, it is calculated that the number of seats required for the Expo site is 265,438+250,000. According to the above average daily flow, the seats allocated by Shanghai hotels can basically meet the market demand. But the following three factors must be considered: first, the catering supply of the peak crowd; Second, the demand for tourists to eat near the Expo site; Third, the supply of fast food box lunch that most tourists need because of their limited consumption level. The solution is to add temporary dining places in the Expo site, such as dining caravans and temporary restaurants. In a sense, they will meet the catering needs of most visitors and are the most important catering facilities for the World Expo. Therefore, hotels and catering enterprises in Shanghai should be attracted to set up some temporary catering chain stores and catering caravans to supply fast food during the World Expo to solve the shortage of catering. Temporary restaurants or caravans can be set up near the entrance and exit of the Expo site, and temporary or even permanent catering facilities can be built by using the available space in the exhibition hall.
Fourth, the allocation of tourism public service facilities
Setting up relevant public service facilities to provide all-round and multi-functional tourism services for tourists, especially self-help tourists, is an important foundation for creating a good tourism environment for the World Expo.
1. Build a tourism consultation center and audio-visual tourism services according to international norms.
On the basis of the existing 22 tourist consultation centers, Shanghai should add consultation centers (spots) or self-help "touch tourism information systems" in major streets, scenic spots, airports, stations, docks and Expo sites. The external image and service content of all tourist consultation centers should be internationalized, such as the international "I" logo, providing free tourist publicity materials and being able to use a variety of foreign language services. It is also suggested that tourism consulting services such as "1 14" should be established to eliminate the space-time obstacles of the consulting center and better serve tourists.
2. Establish a tourist assistance center
Establish and improve the tourism emergency rescue system to ensure the timely implementation of social security, traffic guidance and safety, health and epidemic prevention and emergency rescue work in the Expo Park and Shanghai tourist attractions. The tourist rescue center and rescue systems such as 1 10 and 120 alarm should meet the needs of international tourism and enhance the ability of foreign languages to accept emergencies.
3. Establish a tourist volunteer service center.
In order to meet the various needs of tourists, volunteer service centers and "red hat service teams" have been set up in the Expo Park and all public places, tourist attractions and characteristic blocks in the city, providing free storage, mailing, gift delivery, luggage trolley rental, baby care, stroller rental and other services for tourists, and providing comprehensive and thoughtful services for the disabled.
Verb (abbreviation of verb) construction of tourist attractions
20 10 The prosperity of MICE tourism in Shanghai World Expo cannot be separated from the reflection and support of various tourist attractions. As the saying goes, "Red flowers need green leaves", and various scenic spots are competing for each other. The shade of "green leaves" highlights the beauty of this huge "red flower" of the World Expo, making Shanghai's urban tourism attraction double.
1. Building a tourism brand of Huangpu River system
Develop tourism resources in Shanghai waters, and form a water system landscape with urban buildings and urban infrastructure on both sides of Huangpu River and Suzhou River. In particular, we should do a good job in the protective development of beach sources, take the restoration of their old ideas as the best policy, and carefully use the so-called "dining area", "entertainment area" and "commercial area" to "alienate" beach sources. In order to meet the different needs of tourists, the functional development of the Bund source tourism is mainly to provide necessary related service facilities and services with full landscape signs, so that the utilization time of the Bund tourism resources can be increased from the current 8 hours a day to 12 hours and 16 hours. At the same time, the whole line lighting project will be carried out in the urban section of Huangpu River, and efforts will be made in the lighting layout, color, modeling and movement of buildings on both sides of the river to change the incomplete status quo of the night view of Huangpu River and make the night view of Huangpu River more dazzling.
2. Building a large-scale theme park
Since opening to the outside world, Shanghai has always been characterized by "the best in the world", and its splendid culture and entertainment are one of the most dynamic performances in Shanghai. In order to rebuild Shanghai's past features, Shanghai should strike hard at the declining entertainment industry, focus on building a number of heavyweight theme parks such as Universal Studios, Fl International Circuit and Racecourse, and comprehensively launch entertainment projects with the characteristics of the times.
3. Build characteristic tourist blocks.
Tourist blocks have the characteristics of specialization, centralization and convenience, and are favored by Chinese and foreign tourists. On the one hand, Shanghai should be stronger and better, such as Nanjing Road Shopping Street, Xintiandi Shikumen Culture Street and other characteristic blocks with international brands; On the other hand, efforts should be made to develop a number of new tourist blocks. Among them, efforts should be made to build several cultural and entertainment blocks with strong ethnic characteristics, and tourist dramas (landscape dramas), fashion dramas, musicals, acrobatics and other programs should be staged around the clock. And the famous performing arts such as "Moulin Rouge" in Paris are selectively introduced to create a cultural square that appeals to both refined and popular tastes and enrich urban tourism products.
4. Cooperate with urban infrastructure construction and develop new tourist attractions.
Shanghai's traditional humanities and natural resources are inherently deficient, but the urban construction that leads the trend of the times has shaped the urban landscape for generations of Shanghai. Many urban projects and buildings, such as the Oriental Pearl TV Tower and Jinmao Tower, have become a new generation of tourist attractions in Shanghai. In order to make Shanghai a famous tourist city with infinite charm, in the new round of urban development and construction in cooperation with the World Expo, Shanghai should fully consider the tourism effects of some major projects and give them tourism functions as much as possible, including engineering modeling, service facilities and equipment, and the configuration of tourism projects.