What is the branding solution that 95% of companies are talking about?

Ninety-five percent of companies have heard of branding, but only 10 percent of brand owners know what a branding program actually does.

The brand case is about how the brand is going to market the planning program. Branding is a systematic and complete process.

This process includes brand building, brand identity, marketing, brand communication.

1 Brand Establishment

①Industry Research ②Market Analysis ③Target Consumer Insight

④Brand Opportunity Analysis ⑤Core Competitiveness ⑥Brand Positioning

2 Brand Recognition

①Brand Idea (MI System) ②Talking System (Copywriting) ③Brand Visual (VI+SI) ④Brand Behavior (BI System) ⑤Brand Hearing (AIS System) Hearing (AIS system)

3 Marketing

①Product strategy ②Price strategy ? ③ Promotion strategy ④ Channel strategy ⑤ People strategy

4 Brand Communication

① ? What to say

(brand concept, product core function, brand value proposition and promise)

②? How to say

(print, video, text, public relations)

③? Where to say

(media analysis, media selection, media weighting, media scheduling)

④? Cost budget