what is a hand-painted POP poster?
POP is the abbreviation of English "point_f_urchase", "purchase" is translated into "purchase", and "point" means "point". The whole sentence can be translated into "point-of-purchase advertisement" and "pre-store advertisement". It is a fashionable and popular new advertising media, and its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of stores.
The picture below shows how to make a hand-painted picture of a typical hand-painted POP poster
How to make a hand-painted picture of a poster
The characteristic of POP is to invent happiness for everyone! Everyone has an element of happiness in his heart. As long as you are aware of your inner dreams and humor, you will surely become a person who invents happiness!
hand-painted POP can be seen everywhere, and its poster design is not limited to supermarkets. We can often see hand-painted pop posters in department stores, book centers, restaurants, fast food restaurants, popular clothing stores and other places. These advertisements don't need elaborate printing and huge manufacturing costs, and sometimes they are divided into a simple hand-drawn POP advertisement written casually, and their effects even far exceed the decorative POP deliberately made by manufacturers. How to design pop posters?
layout design of p>POP posters
layout design is composition, which means to convey commodity information to people clearly and quickly in a short time, so as to achieve the purpose of profit. The content shown in the poster needs to be treated through reality, proportion and tone to achieve the publicity effect. The most important part of a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made in a certain specification and size of the layout, and the layout is reasonable to attract consumers' attention, so as to achieve better sales purposes.
Layout design is to properly arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, so that posters have a sense of direction and order, and guide consumers to see what first, what later and what the key points are. Pay attention to the blank space in the poster, and the general ratio is 3: 7 or 4: 6. Composition is also a kind of division to achieve the ideal layout effect. The segmentation of the picture mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and changes of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.
When people are watching a certain visual point, their eyes will soon focus on this point and remain motionless. The layout of posters should be scientifically designed by using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm. The content of the poster mainly includes: title, text, illustrations, borders and so on. Its production steps are usually: typesetting-drawing-coloring three steps.
the captions in a POP work are very important visual communication, so the most important captions in a work must be outlined. Usually, poster POP fonts include living characters, regular characters, soft characters, chubby characters, hollow characters, etc. In order to highlight the theme, some artistic designs can be made on the fonts, such as adding borders, color contrast, deformation, etc. When highlighting the preferential price of a product, the original price and the current price can be strongly compared in size and color, thus attracting consumers.