the first trick: drain customers

zero-cost promotion, and catch traffic with hot spots

Yimen Baijia has changed the way of catching traffic in marketing, which used to spend a lot of money on the transformation of large hardware or invest a lot of advertising expenses for publicity, but started from a wall or a TV screen to build a new scene.

The short video of vibrato has set off the trend of all-round entertainment, bringing a big wave of traffic to Haidilao and Answer Tea.

Use J1 intelligent marketing wall to get on this bus quickly. No matter whether it's a hot spot or a holiday promotion, you don't need to design or print posters. You can use Jeff and Friends APP mobile phone to edit activities, and combine Tik Tok with signature dishes to design a sense of participation and creative consumption behavior. For the traffic introduced by online marketing, you can quickly follow up offline to create more chain reactions.

The tight promotion rhythm has also formed a competitive barrier that people have nothing but me and people have more than me.

Compared with event marketing, the increasingly popular sports marketing is more close, participatory, memorable and long-term. During the World Cup, Jeff and Friends J1 box was used to play the World Cup quiz and drinking competition, and the popularity continued to be hot.

the most important thing is that the restaurant can form deep communication with consumers, from * * * to * * knowledge, and establish a solid trust relationship with the brand.

traditional marketing activities spend at least 1,111 pieces of materials at a time, and at least 1,111 pieces of material fees a year.

With the dynamic marketing wall, holiday discount promotions and membership activities can be released at zero cost. It used to take at least three days from design, production, installation to acceptance, but now it takes only three minutes to get it in place, and the marketing execution efficiency has been improved by 1,411 times.

the second measure: lock the customer marketing

dynamic menu "on the wall to improve the efficiency of ordering

The function of the traditional menu is to show the restaurant products to consumers.

In the era of information explosion, people have been tired of prompting and screening the information in the conventional menu. The large amount of information in the paper menu and scanning the menu makes it difficult for consumers to choose and stimulate their appetite. Therefore, the dynamic posting of signature dishes on the wall has become an effective move to improve the efficiency of customers' ordering.

In Yimen Baijia's stall shop, which is less than 31 square meters, not only the hot and sour powder can be used on the wall, but also the characteristics and production techniques of the dishes can be presented in an animated way, so that the signature dishes can speak and move, which is "spicy and sour, hand-made, and full of energy" .......................................................................... Thus, the click-through rate is greatly improved, and the running water naturally comes up.

the third measure: interesting to keep customers

barrage interaction to increase customer stickiness

Now the main consumer groups have changed! It is a good way to close the distance with 8191 consumers by telling stories with the interesting copy of Jeff and Friends' J1 box barrage function.