Definition of occupation:

Exhibition planner, also known as exhibition manager, refers to the personnel engaged in market research, scheme planning, sales and operation management of exhibitions and other related activities.

The main work includes: engaging in market research of exhibitions (conferences, exhibitions, festivals, venue leasing, incentive travel, etc.). ) project; Engaged in the planning of exhibition projects, themes, investment promotion, exhibition invitation, budget and operation management; Engaged in the sales of exhibition projects; Engaged in the operation and management of the exhibition site. Can be engaged in conference, forum, exposition, exhibition, exhibition, tourism, catering, logistics, architecture, decoration, decoration, art, design, public relations, etiquette and other industries exhibition planning and management.

Career profile:

With the acceleration of global economic integration, China's foreign trade volume has increased at a high speed every year, which has played a positive role in stimulating domestic economic development, leading the business direction of enterprises, promoting consumption and expanding domestic demand to a certain extent. With the gradual establishment of China's market economy system and the acceleration of opening up, exhibition economy has increasingly become a new growth point of regional economic development, which has effectively promoted the development of regional economy and related industries.

At the same time, the rapid development of convention and exhibition industry puts forward higher quality requirements for convention and exhibition practitioners. According to the preliminary statistics of relevant departments, there are currently more than100000 employees in China's exhibition industry, including1500000 employees engaged in exhibition marketing planning and operation management. Most of these employees have not received special vocational training and qualification certification, which seriously restricts the healthy development of China's convention and exhibition industry. Therefore, only by establishing and gradually improving the qualification training and certification system for exhibition planners and cultivating a large number of high-quality exhibition planners as soon as possible can we meet the needs of China's economic development.

The exhibition industry includes conferences, exhibitions, festivals and incentive tours. Since 1990s, convention and exhibition industry has become a "prominent industry" in major cities in China, and it has developed rapidly. According to incomplete statistics, in the last two years, about 3,000 exhibitions with a certain scale have been held in China every year, and tens of thousands of conference projects have entered the market. The direct income generated by convention and exhibition industry exceeds 1000 billion yuan, and the economic output value of related industries directly or indirectly driven by it is about1000 billion yuan. The convention and exhibition industry, known as "sunrise industry" and "money-scattering industry", is rising rapidly with the rapid development of China's economy. However, due to the late start of China's convention and exhibition industry, the research on convention and exhibition economy is relatively backward, and there is a lack of talents who really understand the convention and exhibition industry everywhere. The cultivation and development of exhibition talents has become a bottleneck restricting the development of China's exhibition industry and improving the level of exhibition organization and service quality. Some senior experts in the industry pointed out that there are many domestic exhibitions, but only a handful of them really form international brands. The key lies in the lack of planning talents.

Exhibition talents can be roughly divided into exhibition core talents, exhibition auxiliary talents and exhibition supporting talents. The first two are what we usually call exhibition talents, among which exhibition project planning and marketing talents are particularly important. At present, in the exhibition industry, the specific post setting varies according to the company's business needs and human resources. However, no matter how the positions are divided, the more important management positions are market research, project planning and planning, project sales, operation management and so on.

Since 2000, in just a few years, different levels, categories and forms of education and training markets have been formed nationwide. This year, with the approval of the Ministry of Education, Shanghai Normal University and Shanghai Institute of Foreign Trade became the first universities in Shanghai to offer undergraduate education in exhibition. In addition, about 20 colleges and universities in Beijing, Shanghai, Guangzhou and other places began to offer exhibition planning majors or similar majors.

As far as the international exhibition industry is concerned, Chinese mainland is regarded as the fastest growing area. Some experts put forward the view that the focus of international exhibition industry "moves eastward" and the Asian exhibition center "moves northward"; It is an indisputable fact that the exhibition industry in China has made great progress. In this situation, some countries in Europe and America have taken some competitive countermeasures against China's convention and exhibition industry. Comparatively speaking, the training system of exhibition talents abroad is relatively mature, and a perfect exhibition theory has been formed in long-term practice. For example, there are professional companies in Germany to train exhibition talents, while there are two training modes in the United States, namely, universities and training, and their talent training pays more attention to the cultivation and cultivation of practical ability. International exhibition planning has become a quite mature profession, and the corresponding certificate assessment standards have been formulated.

The establishment of exhibition planning specialty has put forward a forward-looking solution to adapt to the rapid development of convention and exhibition industry in China. First of all, cultivating a group of middle and senior exhibition management talents with innovative planning ability and modern business philosophy can effectively improve the core competitiveness of China exhibition industry in the world; Secondly, business planning is the most important business ability of exhibition enterprises. Training a large number of junior and intermediate exhibition planning managers can not only meet the urgent demand for talents in the exhibition industry at present, but also solve the employment problem of some people. Thirdly, at present, there is no uniform standard for the post setting of exhibition enterprises in China. The scheme has been scientifically demonstrated by experts for many times, and it is also of certain significance to strengthen the standardization and promote the development of the industry. In a word, the fundamental function of setting up the profession of exhibition planner is to comprehensively improve the quality of exhibition practitioners in China, which can not only meet the urgent demand for talents in the development of exhibition industry, but also enhance the comprehensive competitiveness of exhibition industry facing the international market. This has important practical significance and far-reaching historical significance for the sustained and healthy development of China's convention and exhibition industry.

Occupation grade:

Professional qualifications are divided into three levels: assistant exhibition planning, exhibition planning and advanced exhibition planning.

Application conditions: (meet one of the following conditions)

I. Assistant exhibition planning:

1, bachelor degree or above or equivalent;

2. Bachelor degree or above or equivalent, and have relevant practical experience.

Second, the exhibition planner:

1, has passed the qualification certification of assistant exhibition planner;

2. Graduates with postgraduate education or equivalent;

3. Bachelor degree or above or equivalent and engaged in related work for more than one year;

4. College degree or above or equivalent and engaged in related work for more than two years.

Third, senior exhibition planning:

1. passed the qualification certification of exhibition planners;

2. Graduate degree or above or equivalent and engaged in related work for more than one year;

3. Bachelor degree or above or equivalent and engaged in related work for more than two years;

4. College degree or above or equivalent and engaged in related work for more than three years.

Issued by:

Those who pass the vocational skill appraisal and certification examination will be awarded the registered vocational qualification certificate stamped with the special seal of the National Vocational Qualification Certification Center (JYPC). Certificate of authority, universal. Approved by the government and welcomed by enterprises. Online inquiry is the first choice for employment.

Examination time:

There are four unified examinations every year, in April, June, 65438+ 10, and 65438+February. The date, place and method of the specific examination shall be notified separately by the examination institution or training institution where the candidate is located.

Charge standard:

Assistant exhibition planning: registration fee 10 yuan, certification fee 130 yuan, examination fee 200 yuan, training fee 1280 yuan. The total is 1620 yuan.

Exhibition planning: registration fee 10 yuan, certification fee 160 yuan, examination fee 240 yuan, paper review fee 200 yuan, training fee 1580 yuan. Total 2 190 yuan.

Advanced exhibition planning: registration fee 10 yuan, certification fee 260 yuan, examination fee 400 yuan, thesis guidance and defense fee 700 yuan, training fee 1980 yuan. Total 3350

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