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Italian food Saizeriya was not popular at that time. The current chairman, Mr. Obuchi, studied under an experienced chef and deeply realized the truth that "delicious = raw materials" during his study. He started to run the first Saizeriya (with only 36 seats) when he was a college student.

After the opening, although Mr. Obuchi was full of enthusiasm, hoping to make every guest happy and satisfied, and he was very confident in the raw materials he used, there were not many guests. That period was the first bottleneck that Saizeriya encountered.

While supporting Saizeriya, Mr. Obuchi began to suspect that "cheap goods are not good"-the common sense of the food industry at that time. In the process of overcoming this bottleneck, Mr. Obuchi became more and more convinced that "really good things should be cheap and delicious"

Many things happen. After a period of hard work, the business of the restaurant is getting better and better. But one day in 1969, disaster came to Saizeriya, and a fire destroyed everything. However, Mr. Obuchi did not give up because of this matter. Instead, he took this opportunity to start studying the world's major restaurants and prepare to make a comeback. Among many cuisines, Italian food culture deeply attracts Mr. Shogaki. After on-the-spot investigation of Italian catering, I found that Italian catering culture advocates a balanced diet, attaches importance to the delicacy of raw materials and advocates a healthy diet, so Mr. Shogaki finally chose Italian cuisine.

At that time, when it comes to Italian food, everyone will invariably associate it with high-class food. Mr. Obuchi knows very well that this concept has seriously affected the promotion of Italian food culture. In order to make the public accept Italian food, we must first solve people's long-standing prejudice against Italian food.

By chance, Mr. Obuchi came into contact with "chain operation". The theory of "chain operation" brings hope to Mr. Shajiaji, who aims to promote Italian cuisine for the people. Soon after, based on this theory, he formulated Saizeriya's 60-year Vision. Now, the contents of "Saizeriya's 60-year Vision", such as the global procurement and vertical procurement system established when there were only a few stores in Saizeriya, are being realized one by one. The realization of the concept is a powerful weapon for Saizeriya to stand in the world enterprise forest now and in the future.