Extended reading:
Pizza Hut is one of the pizza franchise chain enterprises. Frank Carney and Dan Carney set up the first Pizza Hut restaurant in Wichita, Kansas, USA on 1958 with $600 borrowed from their mother. Its logo is characterized by the roof as a prominent symbol of the appearance of the restaurant. Pizza Hut belongs to Yum Brands.
With the rapid rise of small and medium-sized cities in China and the remarkable improvement of residents' consumption level, Pizza Hut began to expand its market to small and medium-sized cities, especially the "fourth-tier market" represented by county-level cities.