When choosing the best location of stores, we should not only do qualitative analysis, but also do quantitative calculation, and also do a variety of effective location strategies.

1, regional subdivision strategy

Geographical location subdivision strategy refers to the strategy of choosing store location after careful analysis of geographical conditions such as climate, topography, land use form and road correlation. Mainly can be subdivided from the following aspects:

(1) The relationship between store location and road surface and terrain. Generally speaking, the location of shops should consider the road and pavement topography of the selected location, because this will directly affect the building structure and passenger flow of shops. Usually, the floor of a store should be at the same level as the road, which is an ideal choice for customers to enter and leave the store. However, in the actual site selection process, the land price of lots with good road topography is relatively high, and the competition among merchants in site selection is fierce. Therefore, in some cases, merchants have to choose the location of the store on a slope or on a lot with a great difference in height between the road surface and the store floor. In this case, the most important thing is to consider the population, facade, stairs and signboard design of the store, which must be convenient for customers and eye-catching.

(2) The relationship between shop location and terrain.

The main influences of topography and landforms on store location are as follows:

Orientation situation. Orientation refers to the direction of the store, marked by the orientation of the main entrance. The choice of orientation is directly related to the climatic conditions in the area where the store is located. Take the northern cities of our country as an example, the north is usually the top, so it is the most ideal geographical orientation for general commercial buildings to face south.

Trend situation. Trend refers to the direction of customer flow in the selected location of the store. For example, China's traffic management system stipulates that people and cars drive on the right, so people generally develop the habit of driving on the right. In this way, shops should choose the right side as the top when choosing the geographical location to import. For example, the road where the shop is located is east-west, and the passenger flow mainly comes from the east, then the northeast intersection is the best direction; If the road is north-south, the passenger flow is mainly from south to north, and the southeast intersection is the best.

Intersection situation. Crossroads generally refer to intersections and fork roads. Generally speaking, at this intersection, the visibility of storefront buildings is great, but when choosing one side of the intersection, we should carefully examine both sides of the road, and usually conduct a more accurate investigation on the traffic flow direction and flow on each side, and choose the street with the largest flow as the best location and direction of the storefront. If it is a fork in the road, it is best to set the storefront in front of the fork in the road, so that the storefront is the most conspicuous; But if it's a T-junction, it's best to set the store at the corner of the intersection.

2. Potential business value assessment strategy

The evaluation of potential commercial value refers to the analysis and evaluation of the future commercial development potential of the place where the store is to be opened. When evaluating the advantages and disadvantages of store location, we should not only analyze the current situation, but also evaluate the future commercial value. This is because some promising storefront locations may change from hot to cold with the development of urban construction, and some areas that were not noticeable in the past may become prosperous in the near future. Therefore, more attention should be paid to the evaluation of potential commercial value when choosing the location of the store. In this regard, we can evaluate from the following aspects:

● The location of the selected store address in urban planning and its commercial value.

● Whether it is close to large institutions, units, factories and mines.

● The speed and scale of population increase in the future and the improvement of its purchasing power.

● Is there an intensive effect, that is, if the store is built in the central business district, although the store faces multiple competitors, because many businesses gather in one street, it can meet the various needs of consumers, thus attracting more customers to shop, thus producing a commercial intensive effect. Therefore, the rows of commercial streets in the city are also the goals that need to be considered when selecting stores.

3. Surprise strategy

When choosing a store, it is necessary to conduct scientific investigation and analysis, and at the same time, it should be regarded as an art. Operators have keen insight, are good at capturing market business opportunities, and often get unexpected gains by choosing a store location with a surprise strategy and a unique vision. For example, Sam Wall, the general manager of Wal-Mart Stores, the largest retail enterprise in the United States, has adopted a reverse business strategy, moving large discount stores to villages and towns that are not valued by ordinary merchants. Because the market there has not been developed, it has great potential, and at the same time it can avoid the increasingly fierce competition of urban commerce.

Story: The poet Dong Department Store Group, founded by the famous Chinese businessman Dong in Singapore, has made great efforts in site selection, and chose a location that people generally think is not good in geomantic omen and faces the cemetery as the store site. Later, this place soon became a gathering place for businessmen and one of the most expensive places in the world. Dong, who doesn't believe in geomantic omen, chose this land as the shop site, mainly because he noticed that many foreigners come to town from here every day, which may develop into a traffic artery.

4. Cooperation with selected industries

The choice of business location is closely related to business content and potential customer base. All walks of life have different characteristics and consumers. Prime location is not the only choice. Some shops are better in relatively remote places, such as small shops selling oil, salt, sauce and vinegar. Opening a business in a residential area is definitely better than downtown. Another example is a stationery store, which is obviously not as ideal as a cultural and educational area in a prime location. Therefore, we must determine the best place to open a shop according to different business industries and projects. The following suggestions are available for readers' reference in practical application.

When analogy can be ignored:

Near the station: snack bar, grocery store, specialty store, hotel, jewelry store, telephone booth, goods storage room, etc.

Cultural and educational areas: bookstores, stationery stores, flower gift shops, jewelry stores, laundry rooms, video halls, photo studios, etc.

Residential areas: rice shops, grocery stores, hair salons, newsstands, tailor shops, nurseries, water supply stations, fruit shops, jewelry stores, etc.

Three types of shops: car wash shop, motorcycle repair shop, auto parts shop, waste recycling station, chemical building materials firm, etc.

As can be seen from the above, to choose a suitable store, the more lively the place, the better. The key is to choose according to the industry.

5. Expert consultation strategy

The choice of store location is an important strategic decision for large enterprises to invest. In order to avoid heavy losses, operators should ask relevant experts for consultation, investigate and systematically analyze the selected store location, such as thoroughly analyzing the passenger flow, population and consumption status, competitors, etc. , comprehensive evaluation of advantages and disadvantages, and then make a choice, so that the choice of store address is scientific.

To evaluate the location of shops, we must also consider the surrounding conditions. Although some shops are located next to the regional main roads, there are fences on both sides of the main roads, which greatly affects the business. Therefore, when choosing the pavement facing the street, for the street with lanes and sidewalks, it should be noted that the street width is about 25 meters (or the sidewalk width is 5- 10 meters), which is the easiest to form popularity. With this width, vehicles can naturally sweep the pavements on both sides of the street when driving, and pedestrians can naturally enter the shops when walking along the street. If the street is too wide, it will sometimes be unpopular.

There is also a street where lanes, bicycles and sidewalks are separated, forming closed traffic, which is not conducive to opening stores. Generally speaking, shops can be established in places where residents are concentrated.

When choosing the location of the store, we must also observe the purpose of pedestrians coming to the store, whether they pass by in a hurry or wander around for recreation. The same place is likely to be crowded during the day and empty at night, so observe it day and night. If you see a lot of people and don't delve into the purpose of pedestrians (for example, many people pass by here just to change cars), opening a shop rashly is likely to lead to failure.