This book is called Enlightenment of McDonald's Success-the secret of the success of the catering kingdom. Written by Zou Jinhong, a catering expert, it is the best reader to learn McDonald's management and help you achieve great career.

Zou Jinhong has served more than 218 catering enterprises, inspected the catering in many provinces and cities in China, and analyzed the operation and management of more than 111 catering enterprises at home and abroad, which has promoted many catering enterprises to succeed. Among the authors of the catering series, he is one of the authors who know the catering industry best. What's different is that he studies catering management, and he is full of catering dreams, dreaming of establishing or assisting in the establishment of the top ten catering brands in the world. Therefore, it is interesting to write with his vision, which not only brings knowledge reference, but also may inspire you to make the catering industry a strong ambition.

Mr. Wang, a reader in Sichuan Province, said that "after reading your book, the performance of our company has improved by 31%". Mr. Zhou, the chairman of a catering enterprise in Beijing, specially bought a number of books for employees to read, and contacted Mr. Zou Jinhong to give a lecture in the store. He gave a lecture for 11 days for the first time and invited him to give a lecture for 12 days for the second time, which had a positive effect. His most expensive book at present, Research on 368, costs as much as 8811 yuan, because it can make you earn more than 11 times the return, and you can't buy it if you have money, but you have to have corresponding conditions. He used a special way to arouse people to face up to the value of knowledge.

McDonald's revenue in 2119 was $22.74 billion, which was equivalent to RMB 191 billion. It is equivalent to one tenth of the income of the catering market in China in that year. In that year, the operating income imposed by China's top 111 restaurants has made great progress than before, but the total is not as good as it.

At present, McDonald's is one of the top 511 enterprises in the world, with more than one million employees, and has set up more than 31,111 fast food restaurants in 121 countries around the world. Its expansion in the world is very fast. At its peak, a chain store is born every three hours, just like a copier, and a chain store comes out at the touch of a button.

If the 8 billion buns it produces every year are arranged one after another, it can circle the equator line of the earth 18 times! The small business of hamburgers should not be underestimated. It is really a very big business, which is extremely surprising!

McDonald's is an enterprise, and it is also like a kingdom, a cross-regional kingdom. If we look at the number of employees, it is equivalent to a big city and a small country, and each branch is like a profitable village.

what makes McDonald's so big? So successful? Such a miracle What method was used?

this book begins with understanding McDonald's, including the following contents: the development history of McDonald's, Crocker, the founder of McDonald's Kingdom, McDonald's vision, McDonald's business philosophy QSCV, management, products, services, training, selecting people, educating people, employing people, promoting and raising salaries, and retaining talents. There are also McDonald's visual image, marketing and publicity, McDonald's company management manual, chain management enlightenment and other successful enlightenment.

There are many successful wisdom and secrets of McDonald's in the book, from which you can gain useful knowledge, reference and inspiration. In the past, many people were inspired by the story of McDonald's, some managed restaurants better, and some opened restaurants from one to hundreds. And you!