Nowadays, people are more and more yearning for petty bourgeoisie life, so drink shops emerge one after another. For the decoration of drink shops, many novices like to decorate with their feelings and imagination. As a result, they spend a lot of money but can't get the desired results. The so-called decoration means that a good installation is icing on the cake, and a bad installation may be a waste of people and money, and many times it will be overthrown. So how to decorate the drink shop? What are the precautions for decorating a drink shop?
1. Four points for attention in the decoration of beverage shops:
1. Atmosphere is very important
There are many kinds of tea shops along the street. With the development of economy, more forms of tea shops have emerged, and it is difficult for the same tea shops to stand on the society. Youdun Xiangguang recently heard a lot of people asking what to pay attention to when decorating a tea shop. In fact, all dreams are based on money. Most of the purpose of opening a shop is to make money, and a few of them stick to their ideals on the basis of making money. Therefore, the characteristics of tea shops are very important. Many people come to tea shops or coffee shops not because they really want to drink a cup of tea, but because the drunkard's intention is not to drink, and to find three or five friends to chat in an elegant and quiet place, so the decoration of tea shops must create a comfortable, relaxed, elegant and romantic atmosphere. Exquisite ornaments are placed to make customers fully feel comfortable atmosphere.
2. Spatial layout
The milk tea shop has a small space, but all the equipment must be purchased and then combined together in an orderly manner. The tables and chairs in the shop can be card-type tables and chairs, which can save space and look more modern. The kitchen is made of stainless steel, which is clean and hygienic. Use bright colors on the walls, and you can also paste some wallpaper to increase the warm atmosphere.
3. Clever use of trinkets
Interesting things attract people's attention most. Xiaobian once saw a tea shop with many trinkets. There is a map of the world hanging on the wall, and many places on the map are marked with red flags. Anyone who has asked knows that it is the place where he walked. There are many photos of folk customs taken by himself on the wall, as well as old-fashioned fish tanks, record players, hand-painted milk tea bottles, etc. When you walk into the store, you will be greeted with fresh and retro literary styles.
4, color matching coordination
The owner of milk tea is warm and tries to give priority to bright colors. The choice of color can be pink or white, or white and blue will create a fresh effect. You can also try to make the bar yellow, the background wall pink green, and then with eye-catching signs, giving people a fresh and green feeling. Dark series can highlight the mystery of milk tea shops, with mosaic floor paving, geometric lampshades and artistic oil paintings hanging on the walls, giving people a heavy and mysterious feature as a whole.
Second, the misunderstanding that is easy to step into before the decoration of the beverage store:
1. The decoration should match your price
Many stores opened in the first-class business district have simple products, with a customer price of about 15 yuan. The layout in the store is comfortable, warm and elegant, the sofa is comfortable to sit on, and the music is very pleasant, but this kind of store usually does not last for half a year. The reason is very simple, the decoration is too luxurious and comfortable, which will inevitably affect the turnover rate, but how can we make money if the customer unit price can't go up?
2. Good decoration is not gorgeous, but features
Good decoration is not gorgeous, but simple and stylish. I have seen a small shop with a cement wall and a cement floor, with several wooden bookshelves, several wooden tables and some wall paintings on the wall. It is simple and simple, but it gives people a very comfortable feeling.
3. It's better to do as the Romans do when decorating.
When decorating, you should pay attention to do as the Romans do. For example, if you are in a shopping mall, you must do it to a higher level. If you are in a village in the city, and you pretend to be the style of a shopping mall, it will inevitably give people the illusion that it may be expensive, and everyone you see will inevitably stay away from it. Therefore, the store decoration must fit in with your customer groups. Facing the low-consumption groups, your decoration must seek innovation within their cognitive range.
4. What you sell, you must have a logo
In a word: the decoration style should be able to show your category characteristics. Why do fast food restaurants choose such colors as red and yellow? Why do western restaurants choose black or darker colors? Why do drink shops always make small and fresh styles? It must be learned, so the decoration must consider the category characteristics of its own products, and can't blindly seek novelty.
5. The decoration in this province should be economical, and don't leave out what you can't
There are many places in the dining decoration that can be saved. For example, the floor tiles don't have to be used in KFC. In the case of very high rental cost, the bathroom can also be considered to be omitted. After all, it is only a plus item, not a mandatory option. But there are some places that can't be saved at all, such as water and electricity, which must be guaranteed in quality, or problems will affect your normal business every day. Ventilation should also be done well, so that people can't feel bored and wronged as soon as they come in, which will also seriously affect the user experience.
6. Never think that your decoration will sell for money in the end
Many people always think that it doesn't matter when they install it. Anyway, even if I quit, I can transfer it in the future and collect a decoration fee. Everyone has such wishful thinking, but it is still unknown whether it can be transferred out by that time. How many restaurants cost hundreds of thousands to decorate, and when they are finally transferred, they will cost hundreds of thousands or even tens of thousands? Because your decoration may not be liked or used by others, you have to find someone to clean it up and redecorate it.
After all, the current economic situation is not good, and there are more and more shops for rent. Who else wants to take over a transferred shop unless your location is very good?
7. Beware of the pits in the decoration company
People who cook catering for the first time often choose to leave the decoration to the decoration company. In fact, there are many pits in the decoration. Simply put, you want to save money as much as possible, and they want to make money as much as possible. In the end, it is bound to cut corners and the quality is difficult to guarantee. If possible, it is actually the most reliable to do the decoration by yourself. After all, we will open a small shop, and our budget is limited and we can't afford it.
8. making money is the most important thing, and literature and art need to be cautious.
it is conceivable to provide customers with a charging interface, a locker for putting bags, toilet paper and hand sanitizer in the bathroom, the fastest free wifi, free care and free books and magazines, but when you really do this, you will find that I don't make money. Therefore, when you decorate a store, you should always have a concept of making money to pave the way, and then think about all your literature and innovation. It may be a bit vulgar, but when you decide to do business, you should know that you will become a businessman, not a philanthropist.
Today's drink shops are not only born to solve the thirst problem, but also a leisure and fashionable way of eating for modern people. Therefore, a drink shop not only needs good taste, but also depends on the decoration style in the store, which is also an important factor to attract customers. I hope this article can help people who are confused about the decoration of drink shops.