Zhaoqing Fuxing cake shop was born in 199 1. In 2002, Zhaoqing New Begonia Fuxing Food Co., Ltd. was established. The company has modern production workshop and advanced technological process. Now it has developed into more than ten chain stores, with an open shopping environment, warm and thoughtful service and a wide range of products, which has established a unique corporate image and product characteristics in the minds of consumers. Fuxing cake shop has developed rapidly in the market with the service tenet of "customer satisfaction, quality first and product first". The company has a national senior pastry chef and a number of senior pastry chefs, with strong technical force. It adopts advanced production technology, automates the moon cake production line, carries forward the traditional production of Cantonese-style moon cakes, dares to innovate and strives for perfection. Fuxing moon cakes have a unique taste, especially the ice crust, western-style nut moon cakes and egg yolk lotus moon cakes, which are deeply loved by customers. Exquisite selection of materials and fine workmanship are the secrets of Fuxing moon cake's unique taste. The produced moon cake is full of thin stuffing, soft in taste, sweet but not greasy, non-sticky and fragrant. Following the first Guangdong International Mooncake Festival in 2003, "Fuxing Iced Mooncake" won the gold medal; In 2004, Fuxing brand "Western-style Nut Moon Cake" won the gold medal of Guangdong International Moon Cake Festival. Fuxing brand "Yolk Lotus Seed Mooncake" won the 10th China Mooncake Festival "China Quality Mooncake", and the 12th China Mooncake Festival "Xiguoren Mooncake" won the "China Quality Mooncake" and "National Excellent Cake Shop" in 2006. Almond cake and omelet king were awarded the titles of "National Special Cake", "Dragon Mother Blessing Cake" and "Top Ten Famous Cakes in Zhaoqing". In recent years, the annual sales volume of Fuxing moon cakes has increased by 100%, and more and more government organizations, factories, schools, gift companies and individuals choose Fuxing moon cakes! Fuxing moon cake series is rich, including traditional gift-giving egg yolk lotus seed paste, martial arts, etc., and more innovative ice-skin moon cakes and western-style nut moon cakes. All the money is the best in the ceremony. Mr. Liu Ruibin, Managing Director and Technical Director of Xinhaitang Fuxing Food Co., Ltd. won the gold medal in the 4th National Baking Technology Competition. "National Pastry Senior Technician", "Referee and Judge of National Pastry Competition", expert of Guangdong Western Pastry Expert Group. In the series selection activities of Guangdong International Tourism and Culture Festival (Zhaoqing) in 2006, he was awarded the honorary titles of "National Baking Craftsman", "Bread Gold Award in China Catering Baking Creation Competition", "Zhaoqing Gourmet Cookware", "Outstanding Member of Duanzhou CPPCC" and "Member of Zhaoqing Young Entrepreneurs Association". He also served as a lecturer in the re-employment training center for laid-off workers of the Labor Bureau, and devoted himself to training skilled personnel. New Haitang Fuxing Food Co., Ltd. will continue to learn, be brave in innovation, offer delicious food, develop more tourism products, and make more contributions to the development of Zhaoqing tourism food culture.

Nature of company: private enterprise

Business model: production type

Main products: bread, cakes and cakes.