Will be affected in the short term. In the long run, it depends on whether Burger King can correct its food safety problems in time. If there are various health problems in the future, it will definitely affect its development in China. This year, the negative news of Burger King has never stopped. The first one is 3 15, which exposes Burger King's behavior of selling expired food. Now the company is listed as? Executed? It has attracted the attention of the media. According to? Executed? One thing, Burger King said, is that there is a problem in its cooperation with suppliers, and this matter will be solved soon, which will not affect the development of Burger King in China market. The impact of this matter is not serious. The most serious problem is the food safety of Burger King.

Just a few months ago, Nanchang Market Supervision Bureau reported that it found that Nanchang Burger King Restaurant illegally used expired raw materials and cut corners in the production process, which harmed the interests of consumers. In the end, Nanchang Market Supervision Bureau fined 2 million yuan and confiscated the illegal income of its six stores. The earliest news was revealed from the CCTV 3. 15 party. In the sneak shot video, it can be clearly seen that Nanchang Burger King Branch illegally used deteriorated ingredients and modified the shelf life. After the exposure, Nanchang Market Supervision Bureau acted quickly.

I checked the branch overnight and found that the expired food exceeded 85 kilograms. At the same time, Nanchang Market Supervision Bureau seized six Burger King branches within its jurisdiction, and interviewed the heads of these six branches to investigate the shops involved. In the end, Nanchang City imposed a fixed fine of 2 million. Among them, the branches exposed to food safety problems were permanently closed.

After the incident was exposed, Burger King had to apologize publicly and said that the stores involved in this matter were franchise stores, not direct sales outlets of Burger King Company. The use of illegal food is also a personal behavior of franchisees, and has nothing to do with Burger King. In the future, Burger King will strengthen the control of food safety.