The founder of "Eat a Soup" is a Chaoshan man, Zhan Chufeng, who quoted the famous words of "The Book of Taizai": Born a Chaoshan man, I'm sorry, but the only thing you can't miss in this life is the food. Zhan Chufeng was 14 when he studied in a Cantonese restaurant and learned the techniques of Cantonese cuisine. He has been working on his own since 2010 and has worked as a digital agency, planning company and supply chain company. As a native of Guangdong, Zhan Chufeng certainly knows that in Guangdong, there is no soup without soup. So when he started his fourth business, he founded The Soup Company, a catering company specializing in soup. Since its inception, Eat a Soup has always placed great emphasis on differentiation: while keeping the oligosaccharin content of Cantonese soups light, all soups are cooked in coconuts. This novel approach to soup making is also very popular.

Next, a keen sense of capital found "eat a soup". Since 2017, "Eat a soup" has completed an undisclosed angel round of financing, 30 million round of A round of financing, nearly 100 million A + round of financing. At the same time, "Eat a soup" also began to expand stores, and opened more than 70 stores in Shenzhen, Guangzhou, Dongguan and other places. The main thing is that "eat a soup" stores are usually very good . On a summer day like today, the average daily traffic to a single store is 500,000, and the monthly buyback rate for a single store is more than 60 percent, which is an outstanding level of revenue even for all industries.

First of all, the company had been doing very well, but the entire operation suddenly came to a standstill due to lack of proper payments. Thus, like a man on the run, leaving his soul behind, his body could not go too far.

And, if the money was not wired into the account that caused the collapse, the truth behind it is even more frightening: as things stand, the money was probably raised from the capital markets. In other words, even if the "soup" is a high-quality target, the business is doing so well, and the profitability is so strong, investors should gradually pay attention to this, and from time to time to pay attention to it. In itself, the capital market at this time is also a cold winter!

The latest data from the research center shows that from January to May 2019, China's VC/PE fundraising was 440 billion yuan, down 29% year-on-year; investment was 200 billion yuan, down 54% year-on-year; and there were 2,418 investment cases, down 50 % % year-on-year. In short, there are no leftovers in the landlord's house.