Everyone is full of expectations for the opening of every new store, but the store is not a big supermarket or a hypermarket, so opening a store is to follow the trend, not to create momentum. If we understand this clearly, we will not waste energy and financial resources and do unnecessary things. Generally speaking, opening a clothing store can basically achieve the effect of opening a new store by doing the following aspects well: creating momentum for opening through decoration. During the renovation, the publicity of many shops was blank. During the ten-day renovation period, people came and went at the door of the store, which was wasted. In fact, at this time, you can make a conspicuous large-scale inkjet, a temporary advertisement, and the cost is not much, just a little more than 100. The advertising content can be the brand image promotion of the upcoming opening. It can also be a little disclosure of opening a store promotion. Another way to save money is to pull a banner that says "A few days before the opening of a certain store", which is also good, arousing customers' expectation and curiosity and creating momentum for the upcoming opening. In addition, making exquisite job advertisements is also a good opportunity to promote the brand. Many stores simply write one word or several job requirements. Because opening a shop will inevitably involve the recruitment of shopping guides, exquisite job advertisements sometimes have far greater significance than the recruitment itself and play a good publicity role. In fact, we have seen some companies show their strength through full-page job advertisements in newspapers before, and the reason is the same as this. You don't have to believe in any auspicious day to create momentum for the opening of the weekend, but the choice of opening time is very important. It is necessary to attract as many customers as possible and cause a sensation. Generally speaking, it is best to open on Friday and Saturday, because these two days are the two days of the week when people have the strongest sense of shopping and the largest traffic. Customers have herd mentality, like excitement and crowds. Some stores say well, no matter how many achievements you have today, it is comfortable to watch many people. Use the atmosphere to create momentum for the opening. Opening a business must have an atmosphere. Let customers know that you are starting a new business. I don't approve of any fireworks, but you must try to get some flower baskets, at least eight, which are too few and have no atmosphere; Of course, if conditions permit, there can also be arches, and some people will set up bands and so on. In fact, it is unnecessary, just like fireworks, which are tacky and don't match. The opening atmosphere is created to improve the rate of entering the store. In addition, music is also very important. It must be dynamic music. Storefronts without music are terrible. When you try to stop the music when it is turned on, people's noise will suddenly stand out and everyone will suddenly be at a loss. Concerts mask people's noise and increase customers' sense of security. Quiet storefront makes female customers feel insecure, which is not conducive to relaxing shopping. Create momentum for opening through promotion. Because of long-term habits, if the business is not promoted, customers will not adapt. In fact, it is not required that the goods sold are of great value, nor that they must be profitable. Generally, the promotion of newly opened jewelry stores is to apply for a platinum card. Because our platinum card is very special and exquisite, it is generally not available in the market. Girls like it at first sight, especially there are three lines on the back. Everyone is happy to see it: "I would like to give this card to a successful female fashion girl and a woman with feminine taste", so that all women can sit in the right place. Moreover, platinum card promotion is different from general sales discount. The sales discount is one-off, and giving a platinum card can increase the customer's stickiness and encourage customers to shop again. Of course, if it is an ordinary VIP card, it will not have this magical effect. Many people take it and throw it away, but the newly renovated platinum VIP card is different, because it is not only a card, but also a collectible handicraft, which is the first consideration when making platinum cards, so the cost is not cheap, about four or five times that of ordinary VIP cards. When making VIP cards, many stores pay attention to some ridiculous cliches such as how much discount they will give and the right to interpret, but we pay attention to the scientific collection of cards and explain VIP cards from a deeper level, which is our originality.