it's an honor to answer your questions. I have been engaged in physical stores for 11 years and online stores for two years. I have three qualifications to answer this question. My point is:

E-commerce has caused a great impact on physical stores, which is a joke. The impact is too exaggerated, and the impact will be there, but the impact must outweigh the disadvantages. The corresponding strategy of the physical store must be to take the initiative.

understand the reality first. It's 2121 this year, and there's still such a distinct quarrel between an entity and an e-commerce? According to the latest investigation and analysis report of CCAGM, a Chinese department store business association, there is no clear distinction between entities and e-commerce in China.

In fact, this topic was put seven or eight years ago, even ten years ago, which is really a question, but now more answers, I think, should be: How do physical stores market in the face of the Internet age?

secondly, we should understand the root of the problem. Whether it's opening a physical store or an online store, don't always call me to kill my competitors! What should I do? How to deal with it?

oh my god! Many times we are not even e-commerce, but physical competitive shops, so don't always think about how to deal with competitors, but focus on how to improve ourselves. This is the root of the problem.

finally, understand the future trend. It's understandable if the store owner couldn't see through the future trend ten years ago. But now you live in the future! Oh, my goodness! Ten years ago, the future is now: the boundaries between entities and e-commerce are blurred. You have me and I have you. Physical stores must

embrace

the transformation from the Internet to semi-e-commerce.

after understanding the above three points, I will talk about my management experience and skills based on my own experience.

1. Ten years ago, my friends and I opened a shop near the university. Thanks to the dividend of the times, the benefits were good in the first few years. The daily turnover of five figures in the peak season was normal, which was really prosperous, and we opened a branch.

The business went from bad to worse around 2116, but it should be noted that the fundamental reason is the explosion of the number of physical stores nearby. In 2111, there were only three peers, and in 2116, it surged to more than 41. The pressure of competition can be imagined, and then the transfer and addition are like daily routine.

2. embrace the times and take the initiative!

As the saying goes, a comfortable environment will make people reluctant to change. My change comes from two blows:

First, for special reasons, the rent suddenly doubled.

Second, after the business was bleak, my friend and I parted ways and went back to our hometown in Zhengzhou. Later, he said that he was going to open an online shop. At that time, I thought that the bonus of the online shop had passed, and it was almost impossible to succeed again. But a year later, I was beaten in the face. He got a suite in Zhengzhou with a profit of more than 31,111 yuan per month.

He worked hard and once went to Shijiazhuang to correct a bad review. I personally found the customer and talked for a long time, and invited others to eat.

I studied with him for a week. I opened an online shop at the end of the year, and I started working in less than a year. My daily turnover is four figures, my monthly income is more than 11,111, and my reputation is four diamonds. But people are out of luck, and drinking cold water makes them stuffed. Actually, it's mainly me floating.

at the end of August, p>18, the store was complained of selling fake goods, but it was actually wronged. It was very simple. Just make a complaint. However, I was in go on road trip at that time, and I didn't notice the news of the violation. When I saw it, it was three days after the appeal period, and I was directly convicted. The consequences were very serious: the daily passenger flow dropped from about 511 to about five, which was no exaggeration at all. There was almost no business for one year. In September 2119, the weight of the store began to recover slowly, but the business was only 81% of that before the violation.

The following is the current reputation of my store, which is about to become a crown:

People really can't float, they should be conscientious and tread on thin ice at all times, and they should study hard and make progress every day.

3. Share specific methods and experiences:

There are many ways to transfer to semi-e-commerce. Now there are too many methods and channels, such as short video, live broadcast, self-media and e-commerce online stores, which bring huge dividends. If you don't, it's because you don't want to do it. In modern business environment, such as sailing against the current, if you don't advance, you will retreat.

the income of my physical store and online store is basically half and half now. Some of my relatives sell women's clothes. They used to be pure physical stores, but now they are doing short live video. Everyone knows that the online turnover has far surpassed that of physical stores. She exaggerated that the physical store is now a vassal, which doesn't matter. It is mainly a live broadcast venue. Especially during the period of * *, I think it should be a lot of stores, and it has become a combination of physical online stores.

Finally, having said so much, I hope the landlord will gain something, and wish you a prosperous business and abundant financial resources!

first, don't blindly open stores and expand the scale to ensure cash flow

second, try to keep old customers as much as possible and give them appropriate discounts

third, the future trend is the internet. Since it can't be changed, you can hug him online and offline, and you can do many measures such as Taobao, live broadcast and WeChat group seconds kill

fourth, reduce expenses and try to do it yourself.

I'm glad to answer your question. As a self-employed business owner who opened a shop in 2111, I have something to say.

Don't go against the trend. Try online and offline simultaneously.

According to the original intention of the topic, express it separately:

1. Does e-commerce constitute the destruction of the real economy?

1. The background of e-commerce

The emergence of e-commerce is the necessity of the development of network information technology.

2. The relationship between e-commerce and the real economy

In the past, online and even some celebrities held public forums and debates that e-commerce destroyed the real economy. I think this is a misunderstanding. Therefore, it is necessary to find out the relationship between them.

first of all, e-commerce subverts the traditional trading mode by trading goods, so that people can buy all over the world without leaving home.

E-commerce reduces the cost of the traditional trading mode, improves the trading speed, speeds up the circulation of funds, promotes the rapid development of the logistics industry, and increases a large number of employment people subject to conditions.

It is a misunderstanding whether the original intention of the question has destroyed the real economy. E-commerce has only changed the trading mode of traditional goods, from offline to online, so that more goods produced by the real economy can be displayed quickly, enter the public eye and facilitate transactions. The e-commerce platform itself does not produce goods, but only provides a display platform. Those who think it has a negative impact just don't keep up with the pace of information technology and internet plus's economic development, and still stay in the original concept. It can be considered that e-commerce has promoted the development of the real economy.

the state and operating platforms should further standardize the management of e-commerce, put an end to counterfeiting, build public confidence and safeguard public interests.

2. Countermeasures for individual industrial and commercial households

1. Stick to tradition and establish their own business brands;

2. Combined with the Internet economy, online and offline go hand in hand;

3. According to their own business specialties, provide personalized private customized services related to operating products;

4. report to the group for heating and connect with leading enterprises.

under the impact of e-commerce, individual industrial and commercial households will face the risk of being eliminated if they do not follow the trend. So what should we do?

For example, if you run a Chinese restaurant with a thriving business near an office building, the previous service mode was lunch, and white-collar workers in the office building went to the restaurant to order food. But now with e-commerce, if you can't provide food delivery service, those white-collar workers who don't want to go downstairs will order food on the platform, and your customers will gradually disappear.

how to solve it? All you need to do is apply for a WeChat official account, then scan the code and send a fried egg or something, so that every guest who comes to the store can add your WeChat official account, and then learn the shooting skills a little bit, and put the fresh dishes on the Internet every day. This is your own hungry platform, and you have become an e-commerce.

Your restaurant is near the office building, with regular customers who know you very well, and after the diners place an order, you can deliver a steaming lunch in a few minutes or more, which is impossible for other platforms, so that you will be in an invincible position in the competition. Of course, it would be better if you could use beautiful and environmentally friendly fast food boxes to make dishes more suitable for food delivery.

In fact, you can also join the platform, so with the promotion of the platform, your customers will not be reduced but will increase.

the above examples show that although e-commerce has a great impact on physical stores, you will have more business opportunities as long as you follow the trend.

With the popularity of 4G networks and smart phones, as well as convenient and fast electronic payment and express logistics, the traditional business model has undergone fundamental changes, and it is inevitable that e-commerce will strongly occupy the store distribution market. After all, many things have certain advantages in the price of origin, and even with the cost of express delivery, they can be cheaper than the sales price of stores in different places.

As far as the operation of individual stores is concerned, there are also many opportunities to conform to the development of e-commerce.

First, the life service industry, especially the small catering, house development, laundry, car washing, car repair and other industries around large communities, e-commerce has not yet entered.

second, logistics and distribution services, which meet the needs of e-commerce, are very busy in receiving, sending and delivering services.

the third is the field supporting services of e-commerce, especially the after-sales installation, maintenance and repair of household appliances, which is the perfect partner of e-commerce.

hello, it's my pleasure to answer your question.

In recent years, the impact of e-commerce on physical stores has been really great. From the data reported by many national chain stores, it can be seen that how many stores were closed last year and how many stores were closed this year, the biggest impact reason should be the influence of e-commerce!

Now many physical stores act as a fitting room, such as a clothing store. After consumers enter the store, we receive them like God. If the color doesn't work, change it, and the size doesn't work. I'll give you another one. After tossing for an hour, your God took a photo in the mirror with his mobile phone and looked it up from a treasure. It's so much cheaper. Great. Order directly from the Internet.

the essence of e-commerce should be to serve physical stores, place orders online and experience offline, but now it has evolved into a phenomenon of competing with physical stores!

in view of this situation, physical stores should keep up with the market demand. If you don't change, you will die.

which physical store should respond!

use wechat community marketing.

Make your store a marketing store. Don't think this method is old-fashioned. Do you still need to be afraid of the impact of e-commerce if you can do a good job in marketing? With the way of community marketing, lock customers into the store, whether they buy or not, guide customers to add WeChat groups in the form of gifts, and tell customers the benefits of adding WeChat groups. The essence of human nature is greed. Grasping this pain point, we should first grasp the accurate customers in our hands. At present, whoever has customers is king. Imagine which customers have left your store. Whether it's a deal or not, you want to tell him that there are new products in my shop. Come and have a look! At this time, you will find that I don't have the contact information of the customer, and I can't find him.

how can you find your customers and let them know about your in-store activities or new products? As long as you are a customer who has come to your store or has already made a deal, you must add all WeChat and guide them into the WeChat group. This method has been applied by myself and the effect is very good. Wechat has provided us with such a good platform, so make good use of it!

With the development of consumption habits, customers who enter physical stores are getting older and older, and there are fewer and fewer people. It doesn't matter what you do. Young people have become lazy, and the business of physical stores is getting worse every year. Online stores are getting worse every day. The online price war has caused a backlog of goods in many online businesses, making it impossible to do offline, because no one can be seen on the street. Only when the countries increase taxes on online stores can people return to physical stores. But with the social progress of the times, it is impossible. Whoever does the business now pays for it, because there is no profit and no sales. Can a self-employed person twist his little finger over his thigh?