First, passenger flow.

Passenger flow is generally determined by the local business circle, which is related to the popularity, activities and promotion of the business circle or shopping mall. Simply put,

We are unable to change or our strength is limited, so let's not talk about it here for the time being;

Second, the rate of entering the store.

The entrance rate refers to the probability of past passengers entering the store, which can be improved in the following ways:

1, advertising attraction: attract people passing by the door through material sorting and discount; What we want to reflect on here is: store advertising.

Whether the suspension is clean and tidy, and whether the damaged ones are filled in time;

2. Voice recommendation: usually composed of selling and broadcasting promotion; Do our shops along the street insist on selling every day?

Some shops shut down music sales because they thought it was too noisy;

3. Commodity display: A neat and concise display helps to improve the rate of entering the store, because customers can see at a glance at the door; I

Are we still sticking to the standard display?

4. Store atmosphere:

The good atmosphere of the store not only contributes to the rate of entering the store, but also has a good boosting effect on the transaction rate. If you see a large group of people chatting at the door when shopping, are you still interested in going in to buy things?

There are several ways to create a shopping mall atmosphere:

1) game promotion: in the light field, colleagues can be organized to play entertainment games, such as fruit squatting; Adjust the atmosphere of colleagues;

2) Coordination of manpower: When the venue is quiet, there must be no group chat, especially where customers can see it at a glance.

It is necessary to arrange corresponding positions for everyone to do business and create a tight business effect;

3) Conference publicity: announce the performance progress, colleagues' indicators and game progress through conferences and other forms to strengthen colleagues' business.

Atmosphere;

4) Internal code words: A unique set of internal code words will increase the interest of shop work and the sense of belonging of colleagues;

5) Voice to voice: any colleague's voice should respond, and it is a collective response, and respond loudly;

6) Prompting and reminding: through running and refueling, remind colleagues of the overall performance and personal performance progress, and give methods or praise;

5, popularity-driven: We often find that if there are customers in the store, it will always attract passers-by, so we must increase it.

Increase the customer's stay in the store to increase our popularity. Even when there are no customers at all, we can rehearse the scene and pretend to be customers to attract people.

6. Store image: We need to maintain a good image for employees and storefronts. Suppose you see a tour guide.

When you cross your legs and stand at the door with a straight face, will you still be interested in going in? Suppose you see a store door or storefront full of junk paper, are you still willing to step in?

7. Long-term management: make use of our advantages to manage old customers and improve the return rate;

Third, the transaction rate.

Turnover refers to the probability of customers buying products, which can be improved by the following ways:

1, service attitude: reach out and don't smile, a friendly smile can bring us rich returns. If you go shopping and the waiter looks at you with a look of love or not, do you also have the impulse to leave immediately? The answer is yes, and so do our customers. Without a good service attitude, they are telling others: I don't want my store to do well!

2. Sales skills: Mastering professional sales skills will help to improve the transaction probability. Have you mastered the eight-step service? Are the sales experts in the store willing to give advice?

3, the best partner: in the case of few customers, we organize colleagues to team up to sell, many hands make light work, and one more person gives advice and helps to pick up the goods, which will greatly increase our sales probability;

4. Praise customers: Everyone wants to be praised by others. When customers try on clothes, we should praise them properly and affirm their eyes and our products.

5. Additional services: Sometimes a glass of water, a balloon and a bag can bring us dozens or hundreds of times of returns or a large number of potential customers;

6. Make a request: 70% of the sales failed because we didn't make a transaction request with our customers or expressed our hope that customers would pay the bill.

7. Don't miss it: every customer who enters the store may pay the bill, so don't ignore any customer, and don't guess whether the customer will pay the bill, but think about how much he will buy? Really pay attention to and be kind to every customer who enters the store;

4. Sales volume (joint rate (additional)) Joint rate refers to the number of pieces purchased by customers in an order, which can be improved in the following ways:

1, good at collocation: professional collocation skills are something that every salesperson needs to master, but we don't have to.

Rest and exercise our ability in this respect;

2, additional awareness: to turn joint sales into a kind of awareness, keep running, and increase sales whenever there is an opportunity. When customers decide to have one, not to mention one, they should not pack it for them, because they are afraid of losing the order.

3, special sales: use some promotional money in the store to do value-for-money sales, try to explain to customers that it is worth the money, in the eyes of customers, it is acceptable for them to spend a little money to buy some practical items;

4. Breakthrough from the side: introduce it to friends who come with customers. As long as the introduction is proper, sometimes the customer will suggest his friend to try it. Psychologically, everyone has the habit of "pulling friends into the water";

5. Insist on doing it: resolutely don't let go of every customer, unless the customer expresses dissatisfaction or strongly says that it is not needed, or tries to do it together;

V. Average unit price

The average unit price refers to the average unit price of goods purchased by customers, which can be improved in the following ways:

1. "judge a person by his appearance": it is very effective to judge the financial ability of customers from their clothes, words and deeds, and then boldly promote high-priced goods. When receiving this kind of customers, it is very effective to praise customers' taste and economic ability appropriately;

2. Price zoning: the goods in different price segments of the store are zoned to facilitate customers of different classes to get what they need and compare goods;

3. Professional service: Generally speaking, for high-priced consumers or middle-level consumers (the high-priced consumers here are aimed at our customer base), the service quality of specialty stores is far more important than the goods themselves, so a good service attitude can add a lot to our points.