The operation of stores is a multi-faceted issue. The operation quality of stores is the key to the chain industry, and the operation of stores is also a very big topic, including planning activities, site management, category layout, emergency handling, sales management, personnel management and so on. The following is my paper on store operation and management for your reference.
Store Operation Management Paper 1: Research on Store Management of Hongqi Street Store in Shijiazhuang Xianglongtai Supermarket
1 Enterprise Profile
1 Type: Supermarket/Convenience Store
2 Background: Hebei Xianglongtai Supermarket Co., Ltd. is a large-scale private joint-stock enterprise, which was established in 2111.
Its business spans automobile trade, coal trade, chemical production and other fields. Since October 2111, the company has set foot in the retail industry. The first branch, Hongqi Store, is located at No.268, Hongqi Street, Shijiazhuang City, covering an area of 1.25 million square meters and operating area of 1.11111 square meters.
3 turnover: the annual turnover reaches 311 million yuan. The profit and tax are 11,111 yuan, and the annual sales amount is 31 million yuan. 4 Business description: This supermarket is a large supermarket in Shijiazhuang, with dense population and excellent operating efficiency. And another 111 small chain convenience stores will be opened in Shijiazhuang by the end of 2112. Commodity procurement includes: food, department stores, small household appliances, clothing, shoes and hats, bedding, home textiles, fresh food, etc.
analysis of the surrounding environment
it is located in qiaoxi district, which is one of the most rapid economic development areas in Shijiazhuang.
Schools: School of Economics and Management of Hebei University of Economics and Business, West Campus of Hebei Normal University, Accounting College of Hebei University of Economics and Business, Hebei University of Technology, Hebei Medical University, Kewen College, Hebei University of Science and Technology Vocational and Technical College, Hebei Law Business School, Huihua College of Hebei Normal University, Hebei Jiaotong University, and Yinxing Vocational and Technical College? Residents such as
: Normal University, economy and trade, tax school, metallurgy, college of traditional Chinese medicine, Xinshi Community, Wuxing Garden Community, Diamond Apartment, etc. have a large flow of people, stable consumer groups and broad market potential. At the same time, the consumption of students and residential areas is more huge and necessary than that of commercial areas.
Analysis of Three Competitors
Paying more attention to competitors and our chain retail industry in China is the most worthy of reflection. 1 Tiankelong Tiankelong Supermarket is located in the southeast corner of Hongqi Street, South Second Ring Road, where many buses pass by and the transportation is convenient. There are a wide range of products, and the home appliance shopping mall in Northland has settled in. Boutique lounge and boutique cosmetics are also the signature products of Tiankelong. The store covers an area of 21,111 square meters, and the shopping channels are smooth. There is a Hollyland cake shop on the first floor, and there are clothing, home and beauty shops in the lobby. The newly opened famous discount store in Sunshine Corridor has also attracted the attention of many consumers. There are nearly 211 parking spaces in the parking lot, and cars are parked for free. Bicycles are stored for a fee, and there is a special person to look after them. There are 46 checkout counters side by side at the supermarket exit, and all UnionPay bank cards can be settled.
2 Higher Education Bazaar
Although Southwest Higher Education Bazaar is not a comprehensive and highly managed enterprise like a supermarket, it is located on Hongqi Street, surrounded by dozens of colleges and universities, with abundant tourists. There are all kinds of products for students' daily life, which are popular and convenient, and the supply channels are relatively extensive and informal, so the price is low and the development space is large.
3 Baolongcang
This supermarket is one of the first batch of nine agricultural-supermarket docking pilot enterprises of the Ministry of Commerce; Famous trademark enterprises in Hebei Province; Key leading enterprises in agricultural industrialization; During the snowstorm in Shijiazhuang in 2119, it made outstanding contributions to ensuring the supply and price stability of agricultural products for Shijiazhuang residents. On the comprehensive consideration, Baolongcang not only has a huge turnover and a wide range of goods sold (including food, non-food and fresh food, with more than 21,111 kinds of goods), but also has a good foundation in performance.
Summary: Tiankelong is located outside the South Second Ring Road of Shijiazhuang, and its main consumers are Dongwuli, Foreign Trade School and some surrounding shops, so its geographical location is not good. After the acquisition of Baolongcang by Carrefour, there are some shortcomings in its marketing model, the internal structure of the supermarket and the surrounding environment of the parking lot. There are many kinds of low-priced goods in the market of higher education, and there is great competition compared with the surrounding students.
Enterprise analysis of four marketing channels
Supplier:
Guizhou Jinxin Trading Company
Zaitai Trading Co., Ltd.
Beijing Lvjiebao Industry and Trade Co., Ltd.
Tianjin Yingtai Technology Development Co., Ltd.
Shiyan Hengmei Trading Company
China Mishan Dacheng Guazi Co., Ltd.
Linyi Hongyun Arts and Crafts Co., Ltd. Division sales
Hong Kong Shengyang Shipping Agency Co., Ltd.
Zhejiang Jinhua Kaisheng International Trade Co., Ltd.
Weifang Zhongyun Scientific Research Co., Ltd.
Beijing Huayue Weiye Science and Technology Development Co., Ltd.
Tengzhou Wanshun Agricultural Trade Logistics Freight Center
Wenshui County Fuhua Oil Industry Co., Ltd.
Five public analysis
There are Agricultural Bank, China Construction Bank, Industrial and Commercial Bank and 1 near the bank.
2 marketing management mode:
The supermarket has gradually grown stronger under the decision of management leaders, and the construction of the second store is a good embodiment, which also indicates that the strength of our company is constantly expanding. A successful enterprise must have a group of excellent staff. In order to cultivate employees' all-round knowledge, the company has set up a store knowledge training class, which also shows that it has paid attention to the quality and professional level of employees.
① company philosophy: honesty is the foundation, service is the root, and innovation is the soul. The company implements humanized management, creates a unique corporate culture, enhances corporate cohesion, creates a high-quality team, encourages innovation, and pursues Excellence. Culture creates taste, service enhances value "The company takes profound culture as its foundation, pays attention to absorbing advanced experience in the industry, and always guides the consumption trend. The company adopts modern management methods, and constantly explores new service modes, enhances service connotation and enhances business service value
③ Service tenet: adhering to? I'll try my best. Is it convenient for you? The purpose of service. Always put customers first, market first, think about what customers think, worry about what customers are anxious, and win the trust of customers with caring service.
④ marketing strategy: implementation? Low price every day? Our marketing strategy will always be maintained among peers? Lowest price? Adopt the way of price source control, reduce the cost through bulk group procurement and centralized and unified distribution, and present high-quality and low-priced goods to customers from time to time. Pay attention to market research and development, pay attention to in-depth understanding of customers, and adopt? Membership system? , and other forms to lock in customers, establish a data warehouse system, regularly analyze customer consumption data, master consumption rules, diligently conduct market research, timely understand customer needs, take meeting customer needs as the primary task, constantly enrich products, and pursue perfection of service to enhance brand loyalty.
⑤ enterprise development reserve: Xianglongtai pays attention to step-by-step training of talents. Provide employees with a variety of opportunities for further study and advocate corporate culture, so that employees can integrate into the corporate atmosphere as soon as possible and provide the greatest development space for talents. Make all employees make the best use of their talents.
VI. Marketing suggestions
(1) Strengthen cooperation with suppliers and improve the informationization level of supermarket management. Flexible pricing and improvement of management level
(2) The following improvements are needed for the internal facilities of Xianglongtai:
(1) Increase the children's free activity area
(2) Establish a free dining area
(3) Set up more customer rest areas
(4) Improve the environment of the bathroom in the supermarket
References
[1] Xianglongtai Supermarket Website Home
[2] China supplier Hebei Xianglongtai Supermarket Co., Ltd.
[3] Baidu Shijiazhuang Map
[4] Supplier Network > > > More exciting on the next page? Theory of store operation and management?