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Once the "instant noodle Sashido" was on fire for a while, why didn't it go on in succession?

The year before last, instant noodles became popular in Sashido. The streets were full of small restaurants selling various brands of instant noodles. Many restaurants were so popular that they had to wait in line for instant noodles, and sometimes they had to wait in line. There were pictures of instant noodles everywhere in the circle of friends, and instant noodles suddenly became a beacon and a delicacy. It seemed that they didn't eat instant noodles, and they didn't post one in the circle of friends.

First of all, let's analyze why so many young people went to Sashido to eat instant noodles just to eat instant noodles. In fact, eating instant noodles is just a carrier, and the more demand is that you don't want to be out of touch with society. Instant noodles are popular in society, and young people do it. As a young person, if you don't do this, you will be regarded as unworldly and unsociable. The main reason for eating instant noodles is to be recognized. It can be said that the cost of eating instant noodles is not only the normal value of instant noodles and ingredients, but also the cost of satisfying diners who don't want to fall behind their peers.

Secondly, why are so many people keen to issue photo certificates in the circle of friends after punching in at instant noodles Sashido? In fact, this is also very understandable. After all, I want to be recognized and prove that I have been and eaten at the next friend's party. It is a talk for the next party. If I eat it in obscurity, I might as well buy a bucket of instant noodles at home and eat it myself, which is much cheaper!

Finally, this kind of behavior is mainly a curiosity of young people, which is a manifestation of satisfying their vanity. You see, you went to eat, and I also went to eat. I am not behind.

Then why did Sashido suddenly fall off the altar? Personally, I think there are two main reasons:

1. The real demand for instant noodles is to satisfy the convenience of the demanders. The consumption of instant noodles by passengers on the train definitely accounts for a large proportion of the total consumption of instant noodles. Taking destroying the convenience of instant noodles as a selling point, it is inevitable to package cheap instant noodles into high-end food, so it is inevitable that Sashido will be eliminated sooner or later from the real value of instant noodles.

2. The high pricing and single product of instant noodles Sashido also doomed its failure. They are all imported instant noodles, and the pricing itself is not low. Even the prices of ingredients such as fried eggs and ham sausages are not low. It costs more than ten yuan or even dozens of yuan to eat instant noodles, which is far from what ordinary people can consume every day. Moreover, instant noodles Sashido is basically instant noodles, and the products are too single and have no selectivity, which is doomed to be short-lived and the repurchase rate is very low.

the essence of catering is to make customers full, eat well and eat healthily, and at the same time, it is necessary to give consideration to profit, so as to develop for a long time. The above is my personal opinion, which is not necessarily correct. Welcome to leave a message to supplement it.

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