First, the innovation ability is insufficient

Nowadays, with the development of the catering industry, the market competition is very fierce, and many shops are constantly innovating and changing to meet the diversified needs of consumers and want to attract their attention.

However, century-old shops are old-fashioned. They don't want to keep pace with the times and think their brands will last forever, so they prefer to sit and eat.

Picture

As we all know, with the great wealth of materials and the progress of Internet technology, consumers' satisfaction has already been greatly improved.

Some shops that have managed to create new tricks can barely keep the freshness and return rate of consumers, while these fixed old brands have obviously lost their competitiveness.

Time-honored brands may be able to satisfy the older generation at that time, but they can never satisfy today's young people. No matter when, innovation is the primary productive force, and a store is doomed not to go further without innovative spirit.

Picture

Second, the price is marked at random

Shopping has always been about value for money, delicious and cheap, so that consumers are willing to pay for it. The profit of the catering industry is almost transparent, and the raw materials are there, so there is obvious room for price increase.

For example, the cost of a steamed stuffed bun usually ranges from 51 cents to 1 yuan. Everyone thinks it makes sense for you to sell 2-3 yuan, but it's a bit exaggerated to pay a premium of more than 11 yuan for an old brand.

Feelings are valuable, but they are not rampant and cheap, and time-honored brands have never been the cause of unreasonable charges in shops.

So no young people want to pass on the time-honored restaurants.