Shake sound has now become a must-do channel for travel merchants. The cost of paid promotion for customer acquisition is getting higher and higher, and Jieyin is one of the few traffic-based platforms that can acquire customers at a lower cost.

In 2022, there will be more than 700 million daily active users of Jieyin, and according to the 2022 Jieyin Travel Ecology Report, there are 270 million Jieyin users interested in traveling. With such a huge amount of traffic and potential customers, it's no wonder that travel businesses have been stationed in Jitterbug. So, how do travelers get customers from Jinyin?

Remember, there is traffic before you can talk about conversion. Jitterbug customer acquisition on when the jitterbug public domain traffic pool of jitterbug users, transformed into a travel business tourism business customers.

>>> How do travel industry merchants get traffic in Jitterbug?

Two ways to attract traffic: short video + live broadcast

>>> Which travel videos are popular?

①Scenic short videos

Including natural scenery and humanistic landscape videos. 2021, on Shake, the play volume of natural scenery videos exceeded 700 billion, and the play volume of humanistic landscape videos exceeded 420 billion.

Therefore, the scenic area to do Jitterbug marketing has a natural advantage, the landscape is rich in resources, very suitable for short videos, shooting costs are not high, many scenic spots are stationed in the Jitterbug.

② Tourism strategy video, one of the

Real people appear in the strategy class video, the exit personnel are mainly tour guides, travelers, tourism business staff. This type of video quality is higher, the production cost is also higher.

③ travel strategy class video, the second

Characterized by the absence of a real person in the mirror, the main form: cut map + text description. Even the voice narration is automatically generated by the editing software. This production cost is the lowest, online to find pictures to find information can be produced, can be batch production, the quality of general.

>>> Video how to shoot?

It is very simple, go to see those explosive travel videos on Jieyin, or the video with many likes and favorites, what kind of filming techniques and video content it has, and go to imitate it.

It's a lot easier to take the road that others have taken, and it shows that these kinds of videos are popular with Shake Shack users.

Of course, imitation is not plagiarism, pay attention to the scale of reference borrowing. Never two cut, carry, so it is easy to be penalized by the jittery mechanism.

>>> In addition to shooting videos and sending videos, what else can travel merchants do?

① Choose a good video posting time.

7:00 pm - 10:00 pm, is the jittery travel interest in the user's concentration of viewing time; if the target customer is a local source, you can also send the video, choose to "prioritize the recommended to the same city".

② Try to "rub the hot spot".

Shake video can take the topic label, try to choose the label of the traffic; video music, you can choose the day of the Shake music hot list of songs; video title, with a good keywords, 31% of the interest of the user will actively search for travel information, such as holiday words (May Day, Dragon Boat Festival, weekend), destination words (Chengdu, Chengdu surrounding), travel form words (parent-child, free travel).

③ Utilize Jitterbit algorithm mechanism to make the first wave of traffic.

Jitterbites measures how the quality of a video is, there are 4 dimensional indicators: completion rate, number of likes, number of comments, number of retweets. After posting a video, you can find people, such as employees, coworkers, peer friends, etc., to brush up the indicators of these 4 dimensions a bit higher. Jittery Voice judges that you have a high quality of this video, and will continue to allocate traffic. Note that this technique is suitable for the initial use of the account.

④ budget enough, try DOU+ .

If the budget of traveling merchants is relatively sufficient, you can try to cast DOU+ , to expand the video traffic.

⑤ The most important point, insist.

Maintain a stable video quality + continuous update. Not everyone can make explosive videos, 2021 Shake voice travelers released more than 22.25 million videos, travel card video is more than 390 million times, which has a few explosive? So for travel merchants, it is more important to adhere to the update, continuous output of quality content, slowly increase the powder, expand the flow.

>>> Travel live, what time live is more appropriate?

Depending on the object of the broadcast, such as scenic spots, then the weekend daytime, holidays and other broadcasts are more appropriate, if there is a night scene of the scenic area, the night can also be broadcast.

B&B, resort hotels, is also more suitable for daily live broadcast, fixed time period, live B&B and hotel around the tourist landscape.

In addition, holidays, weekends, peak travel season and other time periods are also suitable for live broadcast.

>>> Live broadcast what?

According to the data of the "2022 Shake Travel Ecology Report", the live broadcast of travel scenery and global travel has the highest number of live broadcasts and playback views, followed by travel tips, self-driving travel, and travel jobs.

Travel live unlike e-commerce bandwagon live, travel live can bring customers a first-perspective immersive experience, in-depth seeding of tourist destinations or travel play, deepen customer impression, triggering the impulse to travel in the heart of the customer, the desire for a beautiful faraway place, increase the chances of conversion.

It's important to get the flow, but it's even more important to get the conversion.

How do travel merchants convert traffic and get customers on Jitterbug?

1, short tourism videos, can be transformed by mounting the Jitterbug small program and opening the Jitterbug enterprise number group purchase play.

The tourism industry to apply for the Jitterbug small program is very difficult, the material qualification is difficult to meet the official requirements, especially the tourism line type of small program, Jitterbug currently does not support the opening of the ability to mount.

But on the other hand, Jitterbug put the tourism industry in the accommodation, leisure and play products, divided into the field of local life services, then you can go through the enterprise group purchase function, to do the transformation. When we brush the Jitterbug video, the geographic location shown in the lower left corner, click to buy discounted group-buying products, which is the Jitterbug enterprise group-buying function.

2, jitter tone live with goods conversion

Generally speaking, the standard product categories of tourism products are better to sell, such as tickets, hotels; non-standard products, such as travel lines, XX a few days of touring such as with the group or free travel products, due to the uncertainty of the factors are larger, not very good in the live room to sell.

Then for hotels, scenic spots, bed and breakfast inns, itself is better live selling transformation, in addition to selling their own original products, there are tourist destination specialties, scenic area cultural and creative peripheral, hotel meal coupons and so on can be sold. For travel agencies, as long as there are hotel or ticket resources, can also be sold.

In addition, Jitterbug users are more like to follow the Jitterbug heat, to generate search behavior or purchase behavior, the per capita consumption level is low. Tourism merchants can decide whether to open the broadcast according to their actual situation.

Jitterittery travel live broadcast selling formula reference: low-priced products to attract traffic + explosive products to retain customers + regular products to make money.