Adhere to the catering as a business to do the small blue whale people, in order to let the old customers have more room to choose, 06 years in the city directly under the implementation of sub-branding strategy, a store, that is, acrobatic hall store is the mountain flavor characteristics, the bridge store is the business cuisine, Hanyang store is the characteristics of Zhiyin. Starting this year, Little Blue Whale will take the lead in launching new seasonal recipes, changing the practice of using one recipe for one year in one store in the past, and carrying out the activity of "My Taste is My Own - Entering the Shop with Prizes for Evaluating New Dishes" from the middle of March to April 30, so that customers can select their signature dishes among a large number of innovative dishes. The first is to participate in the evaluation of discounts: Anyone who enters the evaluation of new dishes will be rewarded with a discount. The first is to participate in the evaluation of discounts: fill in the three innovative dishes that participants consider delicious, you can order a dish in the spring menu to enjoy a discount of 50%; the second is to vote to draw prizes: all participants have the opportunity to obtain MP4, business cell phones and advanced digital cameras; the third is to be selected to have a treatment: selected in the evaluation of the ranking of the top three innovative dishes of the participants, there is also the opportunity to be hired by the Little Blue Whale as a gourmet, can be in the store at any time of the year when customers eat free of charge! Within the store at any time during the meal customers to enjoy free of charge the value of less than 100 yuan of dishes a. The activity has received widespread attention from customers. This activity has received widespread attention from customers, and the participation and interest of customers is extremely high. At the same time also let the small blue whale dish innovation is the fastest innovative dishes in Jiangcheng concept deep into the hearts of customers. It is reported that the activity will continue for a year, the selection of the end of each season.
Chinese Cuisine Association after contact with the Olympic organizing committee, has been actively involved in the Olympic preparations to assist the Olympic organizing committee to carry out the work. For example, the national collection of Olympic recipes has been put on the agenda. The Olympic Games such a large event, hospitality services is one of the important content, China Cuisine Association will form an expert group, the Olympic recipes, catering services, professional training and other work to guide. Olympic catering is first of all the service, 300,000 people how to eat well, eat comfortably. Second is the promotion of Chinese food culture, in the Olympic venues food service site plans to set up a variety of Chinese food culture performance. At present, the Chinese Chef Festival has begun the collection of national culinary stunts, the best of which we can get the Olympic catering site to perform, the Chinese food culture to the world. Third, the Olympic Games, to enhance the overall level of the catering industry in Beijing is very beneficial, can use external forces to promote the improvement of the industry as a whole. Fourthly, it is conducive to the popularization of western food and the formation of a diversified pattern of Beijing's catering market. Localized western food combined with Chinese raw material characteristics, more easily accepted by the Chinese people, but also to make Chinese food to learn from western food, western food, including taste, nutrition, serving and other characteristics of things can be borrowed to Chinese food. For example, Peking Duck can be integrated into the Western style. The most important thing is that the two Chinese restaurants in the competition above there are reference aspects, can be further improved.
Netizens have said: Do not go to Quanjude ah, regret a lifetime! Last time I invited a few friends from abroad to go, the service attitude is poor not to mention, up the roast duck is actually cold, angry me! Swear not to go! To eat old-fashioned, it is recommended to go to the Chongwenmen Hadmen Hotel, Cheap Square Roast Duck Shop, stewed oven roast duck flavor is also good! In addition, in the Kerry Center diagonally across a hutong, there is a small Wangfu, their roast duck taste is also very good!
But most people also said: Quanjude is worthy of the old. The service attitude is very good, and the quality of the dishes one by one are guaranteed, it is very good! Everyone, I highly recommend! And children can also get a beautiful gift it!
In summary, I learned that the quality of service is not very stable, so it should be improved to eliminate bad service. But most of the service quality is still good enough.
In late April, the 2006 China Quanjude Group Chain Management Annual Conference was held in Beijing, which is the first meeting of the group company to implement the three-year development plan and chain management.
Wu Lihua, deputy manager of the chain company, said in summarizing last year's work, in 2005, the national chain of business performance to a new high, the total annual income reached 399 million yuan, an increase of 30% over the previous year; the chain of development has made new progress, the year's development of the ten new franchised and hosting chain, to the end of the year, there are eight officially open for business; All Gathering Chain brand won the "China Franchise Award".
As a Chinese long-established enterprise founded in 1864, Quanjude in recent years has not followed the old ways in the new situation, but actively rely on the chain management of this advanced business operation mode, continuous innovation and development, and make every effort to build China's flagship brand of the catering industry, and achieved remarkable results.
"Full and flawless, gathered but not scattered, benevolence and virtue above all"
According to the Chairman of Quanjude (Group) Co., Ltd. Jiang Junxian introduced, Premier Zhou Enlai had "Quanjude" eloquently explained as follows "The whole but no defects, gathered but not scattered, benevolence and virtue supreme", which has become the Quanjude consistent pursuit and adherence to the business philosophy. Of course, different historical periods, the way the business philosophy is reflected will have different connotations.
Jiang Junxian believes that innovation is the life of an enterprise. Under the new development environment, Quanjude advocates the enterprise spirit of "hard work, innovation, and striving for the first class", and combines the actuality of Quanjude to carry out the "seven innovations" of system, mechanism, management, marketing, science and technology, culture, and spiritual civilization construction within the group. The Group has been carrying out the "seven innovations" of system, mechanism, management, marketing, science and technology, culture and spiritual civilization construction. At the same time, through the reform, constantly create good institutional conditions for innovation. Nowadays, although Quanjude is a centuries-old enterprise, its development and management are completely modernized. Roast duck is not the invention of Quanjude, but the open-type hanging duck is the innovation of Quanjude, while the duck technology "materialization", to explore the road of chain management, is Quanjude take the lead in China's traditional catering industry for another bold attempt.
Chain management achievements Quanjude scale competitive advantage
At present, China's catering industry has entered a brand strategy of the market era, from individual business, local business to branding, large-scale operation. And Quanjude early established through the chain management to achieve the scale of the development strategy, to adapt to the needs of the times, in the fierce market competition to maintain a leading position.
In May 1993, Jiang Junxian was commissioned to set up the Chinese Beijing Quanjude Roast Duck Group Company, he through the United States, Japan and other developed countries of the chain of business enterprises on-site visits, decided to take the lead in the national catering industry to launch the first Quanjude franchise management system, creatively put forward the right to operate, the ownership of the "separation of the two rights", tangible assets, intangible assets. It creatively put forward the chain management development idea of "separation of two rights" of operation right and ownership, and "operation of two lines" of tangible assets and intangible assets. After 13 years of operation, Quanjude Group has achieved rapid development of chain business, and now has more than 50 member enterprises, with an annual turnover of more than 900 million yuan, sales of more than 3 million roast ducks, reception of more than 5 million guests, and a brand value of 10.6-34 billion yuan; it has formed a whole set of management systems such as Chain Management Handbook and CIS system with its own characteristics, and it has become a trans-regional, trans-industrial, trans-ownership, transnational, and transnational organization, It has become one of the large-scale catering groups with cross-industry, cross-ownership and transnational operation.
Technology "materialization" to crack the old restaurant chain expansion problems
For the performance of Quanjude in the chain management, China Chain Store Management Association, Guo Geping, President of the Association, that: "it is not easy". KFC, McDonald's and other Western fast food through the chain to achieve rapid expansion, the key is its products, brands and business model can be quickly replicated, generally not because of the loss of technology and the loss of their own advantages.
Shabu-shabu also basically has this advantage in a variety of Chinese foods, and this is an important reason why some hot pot chains have been able to expand rapidly. But for some of China's oldest restaurants, the requirements for secret ingredient recipes and heat are very high, and the loss of "know-how" or talent can easily lead to the loss of the oldest companies' strengths. Therefore, the chain of Quanjude appears to be invaluable.
Jiang Junxian said, Quanjude in the process of expansion through the chain is not without detours, because the enterprise internal control is not strict, some franchises do not strictly comply with the uniform distribution, there have been stores opened and closed the event, but this did not affect the enterprise to continue to take the road of chain management determination. Instead, Quanjude took this as an opportunity to resolve to overcome the difficulties in the process of chain expansion through the technology "materialization" and further strengthen internal control.
The so-called technology "materialization", that is, in the unified distribution of duck on the basis of the use of Quanjude unique duck oven, control of the duck process, the fire, to achieve the unity of taste of the different stores Quanjude roast duck. Technology "materialization" to roast duck as the signature dish of Quanjude has the objective conditions for chain operations. At the same time, Quanjude also try to seasoning "composite" and other characteristics of the dishes quantitative standardization work, so that the nutritional value of its special dishes, ingredients, and color, flavor and shape of the production process to achieve a standardized operation.
In conjunction with the technical "materialization" and seasoning "composite" and other measures, Quanjude also established a distribution center, the introduction of food processing production lines, to achieve the centralized production of raw materials and auxiliary materials of operating products, unified distribution, and continue to strengthen the internal control of the operating stores, strengthen the internal control of the operating stores, and strengthen the internal control of the operating stores, strengthen the internal control of the operating stores, and strengthen the internal control of the operating stores. The company has also established a distribution center and introduced a food processing line to realize the centralized production and distribution of raw materials and auxiliary materials.
Jiang Junxian said that after years of continuous exploration and attempts, Quanjude has accumulated rich experience in chain management, the next step Quanjude will accelerate the pace of chain expansion, in the next few years, Quanjude in the country's stores to strive to reach 100, and in order to ensure the high quality of the newly opened stores are to take the form of direct operation.