1, Introduction
In the opening statement, paragraph or chapter, the purpose of the document and the following contents should be clearly stated. How to use this part depends on the expected results of readers or viewers, who will immediately find the value of the information you present. Therefore, the details contained in the introduction should attract readers' attention.
2. Company information
When you write an executive summary for external readers, include the company name, mission or purpose description, contact information, location and business scale. In some cases, the abstract will introduce founders, investors and company leaders. It may include everyone's background information, an overview of previous industry or entrepreneurial experience, or the historical background of the company's current state. When used for presentation or research report, introduce the team responsible for the presentation or report of findings.
3. Products and services
The executive summary is a place to emphasize the problems you solved or the needs you met. For a report, you can highlight your research here, and readers should know your findings. For a project proposal, including what you plan to accomplish and what you need to do to make it successful. For marketing plans or product launches, tell readers why your service or product is relevant at this special moment.
4, Market Analysis (market analysis)
The executive summary of a business plan can describe the target customers and explain the market opportunities for products or services. Consider answering the following questions: Do you have any five-year plans for this market? What are your expectations for expanding customer base and increasing market share? What should readers learn from your customer survey?
5, Competition Analysis (competition analysis)
This section should include answers to the following questions: What is the competitive advantage of your proposed solution or product? Who or what do you compete with in this market? What are the present and future opportunities? Do you have any experience in dealing with major competitors? What is the future development plan? What obstacles do you hope to solve?
6. Financial situation (financial)
The executive summary can summarize key financial data related to readers or data supporting your research. If the purpose is to obtain funds, include the specific amount you require. Be sure to provide the background of financial data or any figures you emphasize in the executive summary. This section is a good way to highlight growth, or use indicators to provide a company's perspective.
7. Conclusion
Reiterate your findings, discuss problems and solutions, or suggest projects and work. If the reader needs to make a decision, write it directly in the executive summary. Let the results be clear at a glance, but leave enough suspense to lead to other contents of the document.