Quanjude, B can also be under pressure 16 and other high-end food and beverage companies. In order to survive, some of them have taken the initiative to lower their stature, some dishes and innovative business models, some of them grandiose.

The pursuit of diversification in upscale dining has become common practice.

The lonely winter of 2012, although not yet come, but feel a lot of Chinese food business unprecedented "cold stream". The restaurant industry is in the doldrums and on the verge of collapse for many food and beverage companies.

China Hotel Association deputy secretary-general Zhang Jinfu confirmed to reporters that since this year, China's catering industry growth rate fell sharply, in previous years can reach 18%, but only 13.1 percentage points in the first half of this year. At the same time, the profit margins of catering enterprises have also shrunk sharply, from about 10% down in the past to the current 7% to 8%, or even 5% to 6%.

Compared with the mass catering industry, because of its high-end, niche positioning, the impact is more obvious, high-end catering catering industry as the leader in China.

In this regard, B 16 evening party director Tao Xiangyu sympathy. In an interview with reporters, he said, as a high-end catering club, has been to sixteen B enterprise-based business, a relatively niche. Excluding the continuing high costs this year, by the sluggish economic environment, as well as on the "three public" spending organizations to cut hospitality costs and other factors such as government restrictions, the business situation is not ideal.

Tao Xiangyu revealed that, at present, B-6 consumer groups, personal consumption accounted for 30% of domestic consumption, accounting for 40% of the company, foreign enterprises, joint ventures accounted for the consumption of other consumer subjects accounted for 30% of 10%. In the current economic slowdown has been reflected in the domestic enterprises to reduce spending.

The same high-end positioning seems to have felt the "chill" of Quanjude. Recently released its third-quarter report shows that although revenue hit a record high, but it is difficult to hide the net profit growth. In the third quarter, Quanjude realized total operating income of 542 million yuan, an increase of 1.25% year-on-year, attributable to the listed company 45533200 yuan, an increase of 22.88% of shareholders' net profit. This is the first time its listed third-quarter net profit fell 4.3 percent, annualized.

The diversified late-afternoon development of the two, is not the peak of the meal. Hepingli Middle Street store is located in Beijing's Ditan store a b 16 busy scene. Tao Xiangyu also greeted guests who attended the wedding at noon.

The wedding was a white-collar couple. Prior to this, it was hard for them to imagine their wedding escaping such high standards: pavilions and pavilions all over the place, furniture, jewelry, antiques and paintings bridges highlighting the taste, exquisite tableware, cutlery authentic official hospitality for tourists ...... BR />, so that they "beyond the dream" is a high-end catering club B sixteen "low profile" to the public launched 3000 yuan per table wedding banquet 5000 yuan.

Tao Xiangyu told reporters that this year, 16 B wedding and exhibitions will focus on promotion to attract mass consumption groups. Achieved good results and is expected to become the company's long-term development of the idea. "Wedding and conference is a sunrise industry, we hope to get a share of the pie."

Additionally, B 16, through the rich expansion of the program and the operation of the "warm". According to Tao Xiangyu, by then, 16 B on Beijing, Tianjin, Taiyuan and other places to open five new stores. At the same time, also launched a tea to provide a pavilion or bag for guests to drink tea and chat.

In this regard, China Investment Advisor hotel catering industry researcher Kang Jianhua said that some high-end catering companies aim to lower their stature and develop diversified sources to increase operating profits. This is also through its "winter" period, not only to maintain the high-end consumer market, but also to develop low-end consumer market, the best strategy to maximize profits. On the contrary, if the high-end catering enterprises still maintain, will face a more serious crisis.

According to Kang, in recent years, China's high-end catering enterprises have begun to change their development mode, in addition to lowering their stature, but in response to the "winter", they also took the initiative of online purchases, discount promotions and other initiatives. With online consumption being increasingly favored by consumers, major food and beverage companies have online services to buy, buy consumer goods, on the one hand, you can get discounts, while on the other hand can also be in the premise of catering companies with high guaranteed purchasing volume profits. Know the flavor

Nanjing is a successful case of diversification. According to Zhang Jinfu, in the same place, "cold", really know the flavor is still its high-end business, not only because there is 15% to 16% growth, but also on the mass market.

Also, Quanjude launched this year, cheaper food, innovative dishes, there is also a wide range of development initiatives.

Industry reshuffling is on the horizon Another way to look at it is that the "cold" coming may be a good thing.

In the view of Zhang Jinfu, this year's food and beverage industry, "cold", the majority of catering companies, which is a big challenge, but also a good adjustment. The "cold" may lead to industry reshuffling.

Zhang Jinfu believes that "," cold "caused by the big waves of sand, will make some speculative, random, no product characteristics of small-scale catering enterprises, the lack of core competitiveness, be eliminated, only with cultural heritage, provide special services and products to make the brand bigger and stronger. "

Zhang Jinfu also some people think that high-end catering enterprises should pay more attention to the mass catering industry. "At present, China's catering industry structure is irrational, should have shown olive, which is high-end and low-end small, medium-sized and large upscale catering is very popular, and now, drumming in the small, the two big dumbbell-shaped, therefore, China's mass catering huge potential. "He said.

Tao Xiangyu said the positioning of high-end traditional business, anniversary dinners for B16 is "left" and popular weddings and conferences are "right". The ultimate goal is to develop a line of consumer groups from the popular consumer groups when the red boy's consumer groups. Only expand the market to benefit more. He hopes that pulling weddings and conferences, private business and foreign consumption will increase from the current 60% to 70%.

It is understood that, at present, the pull of acetic acid 16 wedding products has begun to bear fruit. September store only received 9,285 dining at the altar. Although there is more than one month from the end of 2012, B six years will bookings have also begun to sell.